Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

Our Business

Toys and Hobby

Planning, development, production, and sales of toys, capsule toys, cards, confectionery and foods, apparel, sundries, plastic models, prizes, stationery, and other products

Role and Strategy

The Toys and Hobby Unit, in accordance with its Mid-term Vision of Break Out of the Box. Wow the World !, will work to further expand its fields of business in toys and toy-related areas. In addition, the unit will strive to achieve maximum growth in products for the mature fan base. In this way, we will aim for further growth in Japanese and global markets.

Mid-term Plan

Break Out of the Box. Wow the World !

Products and Services

  • Toys for Boys
    Toys for Boys
    We provide multiple popular products for boys, including character toys such as the Super Sentai series, the Kamen Rider series, and the Ultraman series.
  • Toys for Girls
    Toys for Girls
    We offer multiple popular products for girls, including character toys such as the Pretty Cure series and Tamagotchi.
  • Confectionery and Foods Business
    Confectionery and Foods Business
    Development of character-themed confectionery and food products, centered on candy toys.
  • Vending Machine Capsule Products and Card Products Business
    Vending Machine Capsule Products and Card Products Business
    Development of diverse entertainment options that meet user needs, such as vending machine capsule products, CARDDASS, and DATA CARDDASS.
  • Preschool Toys
    Preschool Toys
    We are developing a wide range of products that are popular with infants, such as educational toys, blocks, etc., for Anpanman and other IPs.
  • Apparel and Lifestyle Goods Business
    Apparel and Lifestyle Goods Business
    Development of a wide array of products, including character apparel, lifestyle goods, sundries, and cosmetics.
  • Plastic Model Kits of Mobile Suit Gundam Series
    Plastic Model Kits of Mobile Suit Gundam Series
    Gundam plastic model kits, which were introduced in 1980, have sold a total of more than 470 million units.
  • Products for Mature Fun Base
    Products for Mature Fun Base
    These high-quality products for mature draw on the technical capabilities cultivated over many years.
  • Prizes for Amusement Machines
    Prizes for Amusement Machines
    We offer popular IP goods and original IP goods as prizes.
  • Othello Series
    Othello Series
    Othello, which originated in Japan, is now a favorite of people around the world.
  • Radio-controlled Toy Series
    Radio-controlled Toy Series
    These radio-controlled toys offer a wide range of fun, both indoors and outdoors, with a robust lineup.
  • Stationery Business
    Stationery Business
    In a variety of stationery categories, such as creative stationery and character stationery, we offer products that are highly popular with customers of all ages, from children to adults.

Press Release