Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

Delivering Culture

*Note: Activities are as of the fiscal year ended March 2020.

Operation of “Omochanomachi BANDAI Museum”

In April 2007, BANDAI opened the “Omochanomachi BANDAI Museum” in Shimotsuga-gun, Tochigi Prefecture, Japan. We operate the museum to display the toy collection and the Edison collection owned by BANDAI to the public and to provide opportunities for children to study, specialists to conduct research, and visitors to enjoy the museum for recreational purposes.

Omochanomachi BANDAI Museum

The museum is composed of sections based on four themes: Japanese Toys, Antique Toys from Around the World, Edison’s Inventions, and Hobby (Gunpla), and regularly displays a collection of 9,000 pieces (of which 7,000 pieces are BANDAI products) out of the approximately 35,000 pieces owned.

BANDAI Children’s Questionnaire

Since 1995, BANDAI has been conducting a series of surveys called the “BANDAI Children’s Questionnaire” as BANDAI’s unique way of understanding children of today.
Every time we set a new theme, we ask parents of children primarily between the ages of 0 to 12 years old to participate in the survey. The results of the survey are made public through mass media and our website.

Initiatives to Hand Down Intangible Cultural Heritage in China

BANDAI NAMCO Holdings CHINA, provides children with hands-on classes on traditional arts and crafts such as paper cutting, moon cake making, roping, lantern making and folding fan crafting, which are intangible cultural heritage of China, at several schools including schools for children with special needs. In FY2020.3, we implemented our program at five schools in Shanghai. In recognition of this initiative, we received the Public Project Award at the 9th China Charity Festival 2019.