Appropriate utilization and protection of intellectual property

The Group is working to contribute to the sustainable development of entertainment through the appropriate use and protection of IP (characters and other intellectual property), which are important management assets.

Initiatives to Protect Intellectual Property (Measures against Counterfeit Goods)

At the Bandai Namco Group, we closely cooperate with internal and external partners to advance measures against counterfeit goods in order to protect the worldviews that IPs have and deliver safe and secure products and services to customers.
We promote the early detection, prevention and elimination of counterfeit products by monitoring markets and websites (including online sales) both in Japan and overseas and applying for import/export injunctions when necessary. Additionally, as a member of the International Intellectual Property Protection Forum (IIPPF), we are working in cooperation with law enforcement agencies and related organization in various countries to create effective countermeasures against counterfeiting.

BANDAI received the Japan Patent Office (JPO) Commissioner’s Award as an excellent company using the intellectual property rights system at the FY2021 Intellectual Property Achievement Awards sponsored by the JPO of the Ministry of Economy, Trade and Industry. BANDAI was recognized for its initiatives to maintain a good balance between protection and promotion of character merchandizing from the perspective of intellectual property.

Authentic product
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Furthermore, Bandai Namco Holdings China carried out enlightenment activities, such as online program broadcasting, aimed at raising intellectual property awareness jointly with the Shanghai Library in China.

A scene from an online program aimed at raising intellectual property awareness

Initiatives for Game Content

Bandai Namco Entertainment, jointly with Aoyama Gakuin University Project Research Institute’s Solving Social Problems through Intellectual Properties; hereinafter SSP-IP, launched research on the possibility of solving social problems using games in January 2021. Based on the key themes, such as accessibility and political correctness (pursuit of social objectives toward realizing social inclusion), and diversity and inclusion in game content, we will pursue our research with the aim of continuing over the long term to provide game content that can be enjoyed with a sense of security by more people.