The BANDAI NAMCO Group is currently operating in the entertainment market, both in domestic and overseas markets. Each company displays individual strength in the domestic market. However, the Group has yet to enter many categories and develop enough contents in the larger overseas market, leaving both market share and sales ratio small.
Creation of powerful content will allow us to make a sizeable impact on the global market over a short period due to the oligopoly of distribution and media, and spread of the network environment. Therefore, innovations in content strategy are required. Moreover, mergers and acquisitions among businesses are taking place at an increasingly rapid pace in the entertainment industry, making global competition fiercer than before.
Based on these current conditions and changes in the environment, we promote the following strategies.
- Strengthen overseas business
- Innovation in our content strategy
- Expanding our scale to compete in the global market
The Entertainment-Hub function, which adds a series of functions (from content creation and acquisition through development to use of the content) inside the Group and aims to further strengthen the functions through synergies with external partners, is the greatest strength of the BANDAI NAMCO Group. In the Mid-term Business Plan, we will enhance this model, which used to be applied mainly in the domestic market, to evolve into a global model through coordination with strategy for each business.
