The BANDAI NAMCO Group is currently operating in the entertainment market, both in domestic and overseas markets. Each company displays individual strength in the domestic market. However, the Group has yet to enter many categories and develop enough contents in the larger overseas market, leaving both market share and sales ratio small.
Creation of powerful content will allow us to make a sizeable impact on the global market over a short period due to the oligopoly of distribution and media, and spread of the network environment. Therefore, innovations in content strategy are required. Moreover, mergers and acquisitions among businesses are taking place at an increasingly rapid pace in the entertainment industry, making global competition fiercer than before.
Based on these current conditions and changes in the environment, we have concluded that the following objectives should be at the foundation for our further growth: