Continuing to Empower, Gain Momentum, and Accelerate Evolution as we target the NEXT STAGE.
The mission of the BANDAI NAMCO Group is to provide “Dreams, Fun and Inspiration” through our products and services, and our vision is to become “the Leading Innovator in Global Entertainment.”
Under the three-year Mid-term Plan that started in April 2015, we will build a foundation that can steadily generate net sales of ¥500.0 billion and operating income of ¥50.0 billion, without regard to hit products. On that basis, we are aiming for the next stage and striving to become a Group that can continue to grow for the next 50 or 100 years. In accordance with our Mid-term Vision—NEXT STAGE: Empower, Gain Momentum, and Accelerate Evolution—we are striving to further solidify the IP axis strategy, which is the Group’s greatest strength. Under this strategy, we are utilizing characters and other IP to provide products and services at the ideal time in the ideal place. In addition, we are stepping up our business development activities in overseas regions.
Guided by the Mid-term Plan, we are implementing business strategies for accelerating the evolution of the IP axis strategy. To that end, we are strengthening our IP creation capabilities, expanding our new IP businesses, and broadening our target markets. In addition, under region strategies for gaining momentum in global markets, we are expanding our business in Asia and Japan and renewing our operations in Europe and the Americas. Moreover, through function strategies for empowering and innovating business models, we are striving to create and develop new IP businesses and to build a foundation for advancing the IP axis strategy in global markets.
In the first and second years of the Mid-term Plan, progress with our initiatives to “Accelerate evolution in IP axis strategy” and “Gain momentum in global markets” was generally in line with the plan’s objectives. In FY2018.3, the final year of the Mid-term Plan, we will further strengthen the Group’s business foundation, with consideration for the results achieved to date and for issues that we face. In addition, in preparation for the next Mid-term Plan, we will accelerate initiatives targeting sustained growth in the years ahead.
The BANDAI NAMCO Group needs to create new business models, new products and services, and new IP, while simultaneously building a stable foundation in rapidly changing markets. Accordingly, we cannot be satisfied with the status quo. We must continue to take on new challenges.
With pride and a sense of responsibility in our mission of always providing “Dreams, Fun and Inspiration,” we will continue to propose exciting products and services. Targeting the NEXT STAGE, we will continue to “Empower, Gain Momentum, and Accelerate Evolution.” You can look forward to great ideas from the BANDAI NAMCO Group in the years ahead.
Chairman and Representative Director
President and Representative Director
BANDAI NAMCO Holdings, Inc.