Initiatives for Local Communities

Initiatives at the Head Office

The first and second floors of the BANDAI head office are set up as a museum open to the public in the hope that visitors can have fun there. We place statues of various characters by the head office building in an effort to promote interaction with, and contribute to the local community.

*At present, the head office building is closed to the public as a measure against COVID-19 infections. The timing of reopening is yet to be determined.

© やなせたかし/フレーベル館・TMS・NTV
© BANDAI/TV TOKYO・ここたま製作委員会
© バードスタジオ/集英社・東映アニメーション
© Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK

SUNRISE (currently Bandai Namco Filmworks) has installed a monument of Mobile Suit Gundam in front of Kamiigusa Station on the Seibu Shinjuku Line, the nearest station to the company’s head office. This monument is used to support the enlightenment of the fire prevention activity and other such efforts in the local community.

© 創通・サンライズ

SUNRISE also cooperates in local annual events to contribute to the regional vitalization of Kamiigusa in Suginami-ku, Tokyo and the development of anime culture. (Photos are scenes from activities in FY2020.3.)

Kamiigusa Shopping Street Summer Festival

Kamiigusa Sports Festival 2019


Participation and Support for Omocha Danchi Kyodo Kumiai

BANDAI offers support to Omocha Danchi Kyodo Kumiai, an association related to toys located in Mibu-machi, Shimotsuga-gun in Tochigi Prefecture, Japan, by participating and assisting in the events organized by the association for the purpose of social contribution and local community revitalization. We liven up the events through having a Group company organize toy bazaars, operating restaurants and playground equipment with animation character designs, etc.

*In FY2021.3, events were not held in light of the status of the spread of COVID-19. (Photo is from activities in FY2020.3.)

Participation in the Sport in Life Project

BANDAI and Bandai Namco Amusement participate in the Sport in Life Project proposed by the Japan Sports Agency in which the local governments, sports organizations, economic organizations and others take part as All-Japan in promoting sports and working toward achieving the target of having 65% of people in the country participate in sports (increase the number of persons participating in sports by 10 million) by the end of FY2022.3.

[BANDAI’s initiative: Sports shoes UNLIMITIV for elementary school children]

[Bandai Namco Amusement’s initiative: Space Athletic TONDEMI, indoor athletic facility]

BNJ PROJECT “Local Entertainment Creating Force!” Implements Ideas Solicited from Elementary School Students

Bandai Namco Entertainment’s BNJ Project aims at creating new entertainment with local communities and invigorating the entire country of Japan. In our “Local Entertainment Creating Force” project of soliciting ideas of entertainment from elementary school children across the country and supporting the process of working together in shaping ideas into form, we implemented two ideas that were given the Excellent Award. One was “Shizen Shuto Tadami Fashion Collection,” an idea proposed by children in Tadami-machi, Minamiaizu-gun, Fukushima Prefecture, to hold a fashion show on the Tadami Line by using the work clothes collection, which is an important intangible folk cultural property. The other was “Sukiccha!! Dobutsu to Nakayoshi (Good Friends with Animals),” an idea proposed by a boy and his younger sister in Oita-shi, Oita Prefecture, to create a game under the theme of protecting Oita Prefecture’s endangered species and nature.

Shizen Shuto Tadami Fashion Collection
Sukiccha!! Dobutsu to Nakayoshi (Good Friends with Animals)

© Bandai Namco Entertainment Inc.

Initiative through Sales of TAIKO DRUM MASTER Charity Cookies

Bandai Namco Entertainment Taiwan Ltd., in collaboration with a social welfare organization Syin-Lu, produced and sold a limited 3,000 units of special “TAIKO DRUM MASTER Cookie Set” in December 2020. Sales generated from this collaboration were appropriated to support the socially vulnerable and the employment of young persons with intellectual disabilities.

Taiko no Tatsujin™ & ©Bandai Namco Entertainment Inc.

Development of AOU Youth Advisors and Activities in Local Communities

Bandai Namco Amusement promotes the acquisition of the “AOU Youth Advisor” qualification to promote deeper ties with the community, smoother interaction and coexistence with related organizations, and sound youth development activities in the community. We will continue to carry out sound youth development activities in cooperation with the local community.

A store with an AOU Youth Advisor shows a panel indicating so.

Initiatives Taken through Music

At Bandai Namco Arts (currently Bandai Namco Music Live), we are implementing a variety of music-based initiatives, such as contributing a portion of sales of charity goods sold at the venues of public performances and online live events by artists through the Japanese Red Cross Society to areas affected by earthquakes, heavy rain, and other disasters.

Minori Chihara “SUMMER CHAMPION 2020,” a live broadcast of concert with no audience (Charity wrist band)

© Bandai Namco Music Live Inc.

Initiatives Taken in Regions where Animations are Set - Love Live! Sunshine!! -

At SUNRISE (currently Bandai Namco Filmworks), we support the local revitalization efforts in Numazu City, Shizuoka Prefecture, Japan, where the anime “Love Live! Sunshine!!” was set.

In addition to posting a model course to enjoy visiting the filming locations of “Love Live! Sunshine!!” on the Numazu Official Visitor’s Guide (Visit Numazu) site, we are cooperating in wrapping up local trains and buses, making local stamps such as the “Town Walk Stamps” that are placed around sightseeing spots in the city, and more. Members of the idol group Aqours, who appear in the anime, have also been appointed as PR ambassadors for “Nishiura Mikan”, a type of mandarin orange that is a specialty of Numazu.

© 2017 プロジェクトラブライブ!サンシャイン!!
© 2019 プロジェクトラブライブ!サンシャイン!!ムービー

Support Activities in Collaboration with Save the Children Japan

Since 2011, the Bandai Namco Group, in collaboration with Save the Children Japan, has continued to implement activities for children in areas affected by the Great East Japan Earthquake. To date, we have implemented activities that draw on the distinctive characteristics of the Bandai Namco Group, such as sponsoring handicraft classes with a theme based on The Bears’ School picture book series and plastic model classes. In addition, together with shareholders, each year we donate a total of ¥10 million to Save the Children Japan using the shareholder incentives. Starting from April 2021, we expanded the scope of support activities to cover not only the disaster-affected areas but also children across Japan. These donations are used as funds for support activities for children in the country conducted by Save the Children Japan.

Yamada Town, Shimohei County, Iwate Prefecture (October 2019)

Ishinomaki City, Miyagi Prefecture (January 2020)

© Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku
© Pokēmon