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Toys and Hobby

We will expand the Character Merchandising Model on a global scale.

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In the Toys and Hobby SBU, we will take steps to expand the Character Merchandising Model, an area in which the Group excels in Japan, on a global scale. In the Japanese market, we will aim to establish dominant positions in all product categories. In the overseas market, we will seek to strengthen characters and products originating locally, in addition to those originating from Japan, and actively develop new categories. We will also improve cooperation among different regions.

POWER RANGERS SERIES
POWER RANGERS SERIES
TM & © BVS Entertainment, Inc. and BVS International N.V. All Rights Reserved
Tamagotchi Plus series
Tamagotchi Plus series
©BANDAI/WiZ 2004
Gundam plastic models
Gundam plastic models
©SOTSU·SUNRISE
Character apparel for children
Character apparel for children
©ABC·TOEI ANIMATION

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