Strategic Business Units
Toys and Hobby
Game Contents
Visual and Music Content
Amusement Facility
Affiliated Business Companies

About Company

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Corporate Philosophy

This Group Corporate Philosophy acts as the foundation for the Group's decision-making processes and a source of inspiration for every Group employee. In short, it represents the fundamental policy underpinning all the Group's activities. The Group Corporate Philosophy encompasses all the separate corporate philosophies formulated by individual companies in the BANDAI NAMCO Group. Anchored by this corporate philosophy, the BANDAI NAMCO Group respects the independence and autonomy of every affiliated company, aiming to boost the corporate value of the entire Group by maximizing the creativity of these companies and generating new synergies.

The BANDAI NAMCO Mission Statement

Dreams, Fun and Inspiration
Dreams, Fun and Inspiration are the Engine of Happiness. Through our entertainment products and services, BANDAI NAMCO will continue to provide Dreams, Fun and Inspiration to people around the world, based on our boundless creativity and enthusiasm.

Our Vision

To become the Leading Innovator in Global Entertainment
As an entertainment leader across the ages, BANDAI NAMCO is constantly exploring new areas and heights in entertainment. We aim to be loved by people who have fun and will earn their trust as the Leading Innovator in Global Entertainment.

Our Symbol

The BANDAI NAMCO Group symbol will be used widely by NAMCO BANDAI Holdings Inc.
and its affiliated companies, acting as the visual icon for the entire Group.

[Brand Concept]
Fusion and evolution
Like a newly energized life form, Bandai and NAMCO will organically integrate and fuse, constantly evolving to generate unparalleled Dreams, Fun and Inspiration - a concept represented in the BANDAI NAMCO Group symbol.
[Group Symbol Color]
Our passion and unbridled approach to entertainment is expressed by the layered red, orange and yellow colors in the Group symbol.
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