Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

CSR Initiatives

Policies Regarding Influence on Society of the Group’s Content and Products

Note: Activities are as of the fiscal year ended March 2019.

Implementing Timely Training and Collecting and Sharing Information Related to Ethical Language

Each Unit implemented various training programs related to ethical language. At the same time, we collected various examples and the latest information and promoted information sharing within the company by holding study sessions, distributing mail magazines for employees, etc., so that we can provide products and services that use appropriate language.

Study session held on ethical language
Study session held on ethical language

Introduction of Barrier-Free Voice Guides in Visual Packages

At BANDAI NAMCO Arts, we take initiatives such as by providing voice guides that explain the background to the story and describe the movements and facial expressions of the characters, and displaying subtitles so that people with a visual or hearing impairment can also enjoy visual content.

Supplementary voice for people with visual impairment 9 titles
Japanese language voice guide for people with visual impairment 3 titles
Japanese language subtitles for people with hearing impairment 29 titles
(As of March 31, 2019)
Movie: Crayon Shin-chan Burst Serving! Kung Fu Boys - Ramen Rebellion
Product with barrier-free voice guide
©臼井儀人/双葉社・シンエイ・テレビ朝日・ADK

Initiatives to Protect Intellectual Property (Measures against Counterfeit Goods)

At the BANDAI NAMCO Group, we closely cooperate with internal and external partners to advance measures against counterfeit goods in order to protect the worldviews that IPs have and deliver safe and secure products and services to customers.
We monitor domestic and overseas markets and websites, including online sales, and apply for import or export injunctions to customs as necessary to promptly detect and prevent to inflow of and eliminate counterfeit goods. In addition, as a member of the International Intellectual Property Protection Forum (IIPPF), we cooperate with administrative institutions and related organizations of each country and work to implement effective countermeasures.
Furthermore, BANDAI NAMCO Holdings CHINA CO., LTD., carried out enlightenment activities, such as online radio broadcasting, aimed at raising intellectual property awareness jointly with a Chinese game medium.

Authentic product
Authentic product
©創通・サンライズ
Counterfeit
Counterfeit
Recording an online radio program aimed at raising intellectual property awareness
Recording an online radio program aimed at raising intellectual property awareness