Privacy Policy

Types of Personal Information Acquired
Means of collecting Personal Information
Purposes of Processing Personal Information
Recipients of Disclosed Personal Information
Other Information (including an explanation regarding cookies)
Security
User Options Pertaining to the Use and Disclosure of Personal Information
Methods for Accessing, Changing and Deleting your Personal Information
Retention Period
Services Provided by Third Parties
Use of Services by Minors
Jurisdiction and Cross-border Transactions
Supplementary Information Regarding to the European Economic Area (EEA)
Sensitive Information
Updating of the Privacy Policy
Contact for Inquiries Concerning Personal Information
Inquiries about the European Economic Area (EEA)
Supplementary Information Regarding California

Privacy Policy

Bandai Namco Holdings Inc. (hereinafter referred to the “Company,” “we,” or “us”) wants you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through:

Websites operated by us from which you are accessing this Privacy Policy (hereinafter the "Websites");
Our social media pages on which we post a link to this Privacy Policy (hereinafter collectively referred to as "social media pages");
HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you; and
Offline business interactions you have with us.

Collectively, we refer to the Websites, Social Media Pages, emails, and offline business interactions as the “Services.”

If you are a California resident, please see the California Privacy Rights Act Notice, located here [insert hyperlink to CPRA Notice], for details on how we handle the Personal Information of California residents and how to exercise your rights under the California Privacy Rights Act.

1. Types of Personal Information Acquired

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The Services collect Personal Information, including:

Contact information (addresses, names, telephone numbers, email addresses, fax numbers, etc.)
The Services' account information (user IDs, passwords, etc.)
Information concerning personnel hiring (gender, date of birth, work history, academic history, qualifications, etc.)
Employee information (organizational information, insurance numbers, health-related information, images, etc.)
Shareholder information (shareholder numbers, amount of shares owned, etc.)
Information about business transactions (business partners' organizational information, bank account numbers, etc.)

2. Means of collecting Personal Information

We and our service providers collect Personal Information in a variety of ways, including:

Through the Services.

We collect Personal Information through the Services, for example, when you sign up for a newsletter, register an account to access the Services, participate in the Company's personnel recruitment or other projects involving application submission, contact customer service, place an order, or make a purchase by phone or email.

From Other Sources.

We receive your Personal Information from other sources, for example, from publicly available databases and our joint marketing partners, when they share the information with us.
If you connect your social media account to your Services account, you will share certain Personal Information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your Services account. We refer to this as “social sharing.”

We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

3. Purposes of Processing Personal Information

We and the providers of the Services process personal information for the following purposes:

Providing the functionality of the Services and fulfilling your requests.

To provide the Services’ functionality to you, such as arranging access to your registered account, and providing you with related customer service.
To respond to your inquiries and fulfill your requests, when you contact us via one of our email address, online contact forms or otherwise, for example, when you send us questions, suggestions, or complaints, or when you request a quote for or other information about our Services.
To complete your transactions, verify your information, and provide you with related service.
To send administrative information to you, such as changes to our terms, conditions, and policies.
To allow you to send messages to another person through the Services if you choose to do so.

We will engage in these activities to manage our contractual relationship with you and to comply with a legal obligation.

Providing you with our newsletter and/or other marketing materials.

To send you marketing related emails, with information about our services, new products and other news about our company.
We will engage in this activity with your consent or where we have a legitimate interest.

Analyzing Personal Information for business reporting and providing personalized services.

To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

We will provide personalized services based on our legitimate interests, and with your consent to the extent required by applicable law.

Allowing you to participate in contests or other projects involving application submission, including personnel recruitment.

We may offer you the opportunity to participate in a contest planned by us or other projects involving application submission, including personnel recruitment.
Some of these projects have additional rules containing information about how we will use and disclose your Personal Information. Please confirm those additional rules before choosing to participate.

We use this information to manage our contractual relationship with you.

Aggregating and anonymizing Personal Information.

We may aggregate and/or anonymize (process personal information so that it is not possible to identify an individual) Personal Information so that it will no longer necessary to handle that data as personal information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.

Accomplishing our business purposes. (or more specifically, the objectives listed below)

For data analysis, for example, to improve the efficiency of our Services;
For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements
For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
For developing new services;
For enhancing, improving, repairing, maintaining, or modifying our current services, as well as undertaking quality and safety assurance measures;
For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
For determining the effectiveness of our Services, so that we can adapt our Services to the needs and interests of our users; and
For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or based on our legitimate interest.

4. Recipients of Disclosed Personal Information

4-1. Recipients of Disclosed Personal Information

We disclose Personal Information:

To our affiliates for the purposes described in this Privacy Policy.

You can consult the list and location of our group companies here:
https://www.bandainamco.co.jp/en/about/grouplink.html

To our third party service providers, to facilitate services they provide to us.

These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

To third party sponsors of contests, and other similar projects involving application submission.

By using the Services, you may elect to disclose Personal Information.

On message boards, chat, profile pages, blogs, and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

4-2. Purposes of Use and Disclosure to Other than Those Listed Above

We also use and disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:

To comply with applicable law and regulations.

This may include laws outside your country of residence.

To cooperate with public and government authorities.

To respond to a request or to provide information we believe is necessary or appropriate. These can include authorities outside your country of residence.

To cooperate with law enforcement.

For example, when we respond to law enforcement requests and orders or provide information we believe is important.

For other legal reasons.

To enforce our terms and conditions and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

In connection with a sale or business transaction.

We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

5. Other Information (including an explanation regarding cookies)

“Other Information” is any information that does not reveal your specific identity or cannot identify an individual. The Services collect Other Information such as:

Browser and device information
App usage data
Information collected through cookies, pixel tags and other technologies
Demographic information and other information that does not reveal your specific identity
Information that has been aggregated in a manner such that it no longer reveals your specific identity

5-1. Collection of Other Information

We and our service providers may collect Other Information in a variety of ways, including:

Your browser or device.

Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Cookies

Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. To the extent legally required, by means of cookie banners and cookie settings screens displayed on individual websites, you may choose to accept or decline the use of cookies not strictly required for the functioning of websites by the sites in question or third parties (analytics partner (Google Analytics)). However, if users do not accept cookies, this may cause some manner of inconvenience during the use of the Services.

5-2. Use and Disclosure of Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

6. Security

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

7. User Options Pertaining to the Use and Disclosure of Personal Information

We provide you with options pertaining to the use and disclosure of users' personal information for marketing purposes. To prevent us from carrying out the following processing, you may make a request to us (hereinafter referred to as "opt out"):

(1) Receipt of marketing-related emails from us.
If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt out by contacting us as shown under "16. Contact for Inquiries Concerning Personal Information."

We will try to comply with your requests as soon as reasonably practicable. Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, from which you cannot opt out.

8. Methods for Accessing, Changing and Deleting your Personal Information

If you would like to request to access, correct, update, suppress, restrict, or delete Personal Information, object to or opt out of the processing of Personal Information, or if you would like to request to receive a copy of your Personal Information for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), you may contact us in accordance with the “Contacting Us” section below. We will respond to your request consistent with applicable law.

In your request, please specify what Personal Information you would like to have changed or whether you would like to have your Personal Information suppressed from our database. For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

For requests for disclosure of personal information and notification of the purpose of use by the Company, a fee of eight hundred (800) yen (including tax) will be charged per request.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).

If you are a California resident under the age of 18 and a registered user of the Services, you may request that we delete any content or information you have posted on the Services by contacting us at "16. Contact for Inquiries Concerning Personal Information." Please note that your request does not guarantee complete or comprehensive deletion of the content or information, as, for example, some of your content may have been reposted by other users.

9. Retention Period

We retain Personal Information for as long as needed or permitted in light of the purposes for which it was obtained and consistent with applicable law.

The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

10. Services Provided by Third Parties

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

11. Use of Services by Minors

The Services are not directed to individuals under the age of sixteen (16), and we do not knowingly collect Personal Information from individuals under 16.

12. Jurisdiction and Cross-border Transactions

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.

13. Supplementary Information Regarding to the European Economic Area (EEA)

Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available at https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en). For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission, to protect your Personal Information. You may obtain a copy of these measures by contacting us in accordance with the “Contact Us” section below.

14. Sensitive Information

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services or otherwise to us.

15. Updating of the Privacy Policy

The “Last Updated” at the bottom of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.

16. Contact for Inquiries Concerning Personal Information

Bandai Namco Holdings Inc. (Representative: Masaru Kawaguchi, President and Representative Director; address: Bandai Namco miraikenkyusho, 5-37-8, Shiba, Minato-ku, Tokyo) is the company responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.
If you have any question about the Privacy Policy or a complaint concerning the handling of personal information, please contact us through the following email address.

●Contact for Inquiries Concerning Personal Information: Info-bnhd@bandainamco.co.jp

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

17. Inquiries about the European Economic Area (EEA)

You may also:

If applicable, please contact us according to "16. Contact for Inquiries Concerning Personal Information."
You may also lodge a complaint with an EU/EEA data protection authority for your country or region where you have your habitual residence or place of work or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

18. Supplementary Information Regarding California

Pursuant to the California Privacy Rights Act (hereinafter referred to as "CPRA"), we are providing the following details regarding the categories of Personal Information that we collect, use, and disclose about California residents.

18-1. Sources of Personal Information

We collect Personal Information from: Our interactions with you, such as when you interact with our websites or other online services we provide, give us feedback, surveys, questionnaires, contests, participation in projects involving application submission, link your social media account to your account with us, or contact customer support; and
Our group companies, publicly available online sources and joint business partners.

18-2. Categories of Personal Information Collected, Disclosed, Sold, and Shared

Following are details of the categories of Personal Information that we collect about California residents, the categories of Personal Information that we "sell" or "share" for the purpose of cross-context behavioral advertising, and the categories of Personal Information that we have collected and disclosed for business purposes in the preceding 12 months.

Types of Personal Information	Recipients of Disclosed Personal Information	Parties to Whom Personal Information is Sold	Parties with Whom We Share Cross-Context Behavioral Ads
A. Identifiers Name, contact details, IP address, and other online identifiers, etc.	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.]	Not sold	Not shared
B. Customer Record Information that is Personal Information, as defined in the California Customer Records Act Name, contact details, medical information, insurance information, education information, employment information, etc.	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared
C. Protected Class Information Age, gender, etc.	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared
D. Online Use Information Browsing history and interactions with the Services	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared
E. Employment Information Information on occupation or employment, such as work history and prior employer	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared
F. Education Information Education information subject to the federal Family Educational Rights and Privacy Act, such as student records	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared
K. Inferred Information Making a profile of an individual’s preferences, behaviors, or characteristics, for example, with an inference derived from any of the above Personal Information	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared
L. Sensitive Personal Information ・Social security number, driver's license, state-issued ID or passport number, account login number, financial account, password, credentials, exact geographic location, and content of the email, or text message that we are not the intended recipient of the communication . ・Personal Information collected and analyzed regarding an individual's health ・Personal Information collected and analyzed regarding an individual's sexual life or sexual orientation	Group companies/trusted service providers/joint business partners/providers of promotions such as sweepstakes and contests, etc.	Not sold	Not shared

We have not "sold" or "shared" Personal Information for purposes of the CPRA in the past 12 months. We do not "sell" or "share" Personal Information of minors under 16 years of age.

18-3. Purposes of Use for Personal Information

We use these categories of Personal Information for the purposes of operating, managing, and maintaining our business, providing our products and services, and accomplishing our business purposes and objectives, including using Personal Information to:

Respond to inquiries from you;
Plan, improve and maintain our services;
Conduct research, analytics, and data analysis;
Establish and maintain user accounts and authenticate user identity;
Conduct contests, projects involving application submission, research and surveys
Maintain our property and our records, and undertake quality and safety assurance measures;
Conduct risk and security control and monitoring, and detect and prevent fraud;
Perform identity verification, accounting, audit, and other internal functions, such as internal investigations and record-keeping;
Carry out corporate transactions, such as mergers, joint ventures, or acquisitions; and
Comply with law, legal process, and internal policies, and exercise and defend legal claims.

We may also use sensitive Personal Information as permitted by applicable laws for the performance of services for our business, provision of goods or services requested by customers, ensuring security and integrity, short-term temporary use such as the display of first-party non-personalized advertising, order processing and fulfillment, account maintenance, customer service provision, confirmation of customer information, payment processing, provision of financing, activities related to quality and safety management or product improvement.

18-4. Individual Rights and Demands

If you are a California resident, you may make the following requests:

(1) “Requests to know”

You may request that we disclose to you the following information covering the 12 months preceding your request:
i. The Categories of personal information we collected about you and the categories of sources from which we collected such Personal Information;
ii. The specific contents of Personal Information we collected about you;
iii. Business purpose when collecting Personal Information about you;
iv. The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable).

(2) “Requests to Delete”

You may request that we delete Personal Information we collected from you.

(3) “Requests to Correct”

To make a Request to Know or a Request to Delete, please contact us according to "16. Contact for Inquiries Concerning Personal Information." We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as name, email address, mailing address and information regarding your previous interactions with us, in order to verify your identity and protect against fraudulent requests. If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information. You may make a request on behalf of a child who is under 13 years old if you are the child’s parent or legal guardian. If you make a Request to Delete, we may ask you to confirm your request before we delete your Personal Information. You have the right to be free from unlawful discrimination for exercising your rights under the CPRA.

18-5. Authorized Agent

If you are applying as an authorized agent on behalf of a California resident, you may use the submission method described above. As part of our verification process, we may require you to submit certification regarding your status as an authorized agent, if applicable, which may include a Power of Attorney from a California resident pursuant to Probate Code Sections 4121 through 4130.

Proof of registration with the California Secretary of State to do business in California; and/or
Power of Attorney from a California resident pursuant to Probate Code Sections 4121 through 4130; and/or

If you are making an inquiry request or deletion request on behalf of a California resident and have not provided us with a Power of Attorney from the resident pursuant to Probate Code Sections 4121 through 4130, we may also require the resident to:

directly verify their identity with us; and
directly confirm whether the resident has permitted to submit a "Request to Know" or “Request to Delete."

18-6. Anonymized Information

If we retain or use anonymized information, we will continue to retain and use the same only in an anonymized manner and will not re-identify the information.

End

Last updated: April 1, 2024