Bandai Namco Group Navi X

Introduction of main IP

IP axis strategy
The IP axis strategy is the greatest strength of the Bandai Namco Group,
 which has a diverse range of businesses and
 extensive know-how in the field of entertainment.
It is through the IP axis strategy
 that the Group works to maximize IP value by leveraging IP worldviews
​
 and providing the optimal products and services in the optimal regions at the optimal times.
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In addition to maximizing businesses,
the Bandai Namco Group is aiming to expand the potential of IP in order to 
maximize long-term IP value. To that end, the Group will advance, promote,
 and expand the IP axis strategy.

*IP: Abbreviation for Intellectual Property.
This refers to intellectual property such as characters.

Introduction of main IP

"IDOLiSH7"
Since the launch of a game app for smartphones in 2015,
IDOLiSH7 has achieved a high level of popularity,
especially among women.
The Bandai Namco Group is rolling out a wide range of products and services, including animations, live events, music CDs, and goods.

©アイドリッシュセブン
©BNOI/アイナナ製作委員会
"THE IDOLM@STER" series
This IP was introduced in 2005.
Centered on idol production game content for smartphones and home console games,
it has earned popularity among a wide range of fans, without regard to gender.
We are rolling out a variety of products and services,
such as music CDs, live events, animations, comics, web radio, and merchandise.

©窪岡俊之THE IDOLM@STER™&
©Bandai Namco Entertainment Inc.
"Ultraman" series
Since its birth in 1966, it has been passed down through two or three generations.
This IP is popular with a wide range of age groups.
Bandai Namco Group handles toys, video packages, etc.
We offer a range of products and services.

©円谷プロ
©ウルトラマンオメガ製作委員会・テレビ東京
"KAMEN RIDER" series
It has been popular for over 50 years, both domestically and internationally.
It is popular with a wide range of age groups.
Bandai Namco Group is focused on toys.
We offer a wide variety of products and services.

©2025 石森プロ・テレビ朝日・ADK EM・東映 
"Mobile Suit Gundam" series
Since its launch in 1979, the company has been involved in a wide range of projects, including film, Model Kits, Home console games,
Network content and Amusement machines appeal to a wide range of age groups
It is supported.
It is expanding its reach not only in Japan but also around the world, including Hollywood films.

©サンライズ
"Super Sentai" series
Celebrating its 50th anniversary since its launch in 1975, Bandai Namco Group is popular not only in Japan but also in Asia. The Group offers a wide range of products and services, with a focus on toys.
©テレビ朝日・東映AG・東映
"Anpanman"
Anpanman has been popular among parents and children for more than 30 years.
The Bandai Namco Group provides Anpanman products and services,
centered on toys for infants.

©やなせたかし／フレーベル館・TMS・NTV
Tamagotchi series
This in-house IP was created as a portable nurturing toy in 1996
 and today is supported by two generations—parents and their children.
We are working to broaden the scope of worldwide activities by strengthening out-licensing.

©BANDAI
"DRAGON BALL" series
Launched in 1984,
 DRAGON BALL comics and animations have earned the support of fans around the world for many years.
The Bandai Namco Group provides a wide range of DRAGON BALL products and services,
such as home console games, network content, card products, and figures.
​

© バードスタジオ／集英社・東映アニメーション
"PAC-MAN"
With a theme of “eating,”
PAC-MAN was created in 1980 as a game that could be enjoyed by all, without regard to age or gender.
Since then, in addition to game development, PAC-MAN has been used in character merchandising
and has appeared in a variety of company commercials.
Even today, it is popular around the world. PAC-MAN is one of the inhouse IPs that is representative of Bandai Namco.

©PAC-MAN™＆ ©Bandai Namco Entertainment Inc.
"PRETTY CURE!" series
The PRETTY CURE! series has been popular for 20 years, centered on children aged three to six.
The Bandai Namco Group provides a wide range of PRETTY CURE! products and services, centered on toys.
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©ABC-A・東映アニメーション
"BORUTO" and "NARUTO"
This IP was introduced in 1999, and its comics and animations have been popular around the world for many years.
The Bandai Namco Group is providing a wide range of products and services,
centered on home console games and network content.
​

©岸本斉史 スコット／集英社・テレビ東京・ぴえろ
"Love Live!" series
This IP, which was created from a project linking magazines, visual products, and music, was introduced in 2010.
In addition to magazine pages and visual and music content,
 live events are highly popular.

©PROJECT YOHANE
"ONE PIECE"
Launched in 1997,
 ONE PIECE comics and animations have been popular around the world for many years.
The Bandai Namco Group provides a wide range of ONE PIECE products and services,
such as home console games, network content, and figures.
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©尾田栄一郎／集英社・フジテレビ・東映アニメーション
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