Message from the Management
Achieving “CHANGE” to Progress to the Next Stage by Continuing to Empower, Gain Momentum, and Accelerate Evolution
The mission of the BANDAI NAMCO Group is to provide “Dreams, Fun and Inspiration” through our products and services, and our vision is to become “the Leading Innovator in Global Entertainment.”
In April 2018, we commenced a new three-year Mid-term Plan under the Mid-term Vision of CHANGE for the NEXT — Empower, Gain Momentum, and Accelerate Evolution. This vision incorporates the aim of achieving “CHANGE” to progress to the next stage by continuing to empower, gain momentum, and accelerate evolution without being bound by previous business models and established ideas.
Through the IP* axis strategy, which is the greatest strength of the BANDAI NAMCO Group, we leverage characters and other IP to provide the optimal products and services in the optimal business fields at the optimal times. The Mid-term Plan will aim to further evolve the IP axis strategy and achieve penetration and expansion in global markets. At the same time, we will also work to strengthen development in businesses and regions with high growth potential as well as development aimed at specific customer bases.
Under the IP axis strategy, we will drive the creation of new IP and regionally oriented strategies by unifying the efforts in each region under the ALL BANDAI NAMCO concept.
Furthermore, in promoting specific strategies, we will aim to be a Group that is changing in all aspects in order to progress to the next stage without being bound by previous business models and established ideas. These efforts will reflect consideration for the changes in the global entertainment market environment and customer orientation, the appearance of new competitors, and other factors.
Significant changes are currently under way around the world, and in this setting BANDAI NAMCO Group will strive to achieve change to progress to the next stage. In the future, we must create new entertainment that meets the expectations of fans by taking a positive approach to transcending previous ways of doing things and established ideas. If we do not change, we will not be able to survive in the next generation. With boundless curiosity about new things, the Group will work together to take on emerging challenges.
*IP: Characters and other intellectual property
BANDAI NAMCO Holdings, Inc.
President and Representative Director