Message from the Management

Providing fun and inspiration to people around the world and working to create smiles and happiness into the future

Masaru Kawaguchi
President and Representative Director

President and Representative Director Masaru Kawaguchi

The Bandai Namco Group has introduced our Purpose , which we have positioned as the ultimate definition of the Group since April 2022. The Purpose expresses the meaning of the Group’s existence for society. In other words, it expresses what we aim to be. “Connecting and working together to create things” is an especially important element of the Purpose.

Bandai Namco has always stayed close to our fans as we have worked for the realization of their smiles and dreams. Accordingly, the concept of aiming for the same future as our fans has already become an established part of the Bandai Namco Group. As we cooperate with people around the world, the result of “connecting and working together to create things” will be “Fun for All into the Future,” which is linked to providing fun and inspiration to people around the world and striving to create smiles and happiness into the future.

Furthermore, targeting the realization of what we aim to be, as expressed by the Purpose, from April 2022 we started a three-year mid-term plan, which includes the mid-term vision of “Connect with Fans.” The Bandai Namco Group is supported by many fans who have had various connections to the Group through our products and services. Going forward, we will strive to foster deeper, broader, and more-multifaceted connections with fans around the world, and under this mid-term plan, we will advance the establishment of frameworks for the realization of that objective. Centered on the Purpose, we will work to engage and strengthen our connections with IP* fans, business partners, employees, communities, and the world. We will aim to continually address the needs of our fans, and to maintain a unique existence that connects with those fans in a broad, deep, and multi-faceted manner.

We will strive to give shape to what we aim to be, as expressed in our Purpose, not only in advancing our businesses but also in our sustainability initiatives and in the activities of each employee. In this way, the Bandai Namco Group will deliver fun and inspiration to people around the world and work to create smiles and happiness into the future.

*IP: Characters and other intellectual property

April 2022
Masaru Kawaguchi
President and Representative Director
Group CEO
Bandai Namco Holdings Inc.