Message from Management
Guided by our Purpose—Fun for All into the Future— the ultimate definition of who we are as a group, the Bandai Namco Group has worked to bring smiles to its fans around the world and make their dreams come true, thereby realizing sustainable growth while catering closely to fan needs.
Under the current three-year Mid-term Plan, which began in April 2025, we will further promote the IP* axis strategy in global markets with the aim of achieving sustainable growth over the medium to long term. The entertainment business is one where performance can fluctuate depending on changes in the operating environment and whether products and services become hits. Under such circumstances, the Bandai Namco Group has been promoting portfolio management spanning a wide range of business domains and a diverse lineup of IPs, thereby building a robust business foundation that enables stable earnings. Going forward, under our Mid- to Long-term Vision of “Connect with Fans,” we will actively pursue new challenges to a greater extent than ever before, strengthening 360°connections with fans around the world, including IP fans, a wide range of partners, shareholders, Group employees, and society.
The greatest assets and biggest strengths of the Bandai Namco are our diverse pool of Group employees and highly unique businesses. Looking toward the future, I have made it my mission to create growth environments where all Group employees around the world can freely and boldly take on challenges, and I will move forward with various initiatives to this end. No matter the environment or era, we will always value what makes Bandai Namco unique and strive to maintain our o neof-a-kind presence.
Based on our Purpose, “Fun for All into the Future,” and Mid- to L ongterm Vision, “Connect with Fans,” we will pursue a broad range of efforts to maximize the value of IP so that we may expand the potential of IPs and connect the world with smiles, together with our fans across the globe.
*IP: Characters and other intellectual property
April 2025
Yuji Asako
President and Representative Director
CEO
Bandai Namco Holdings Inc.