Message from Management
In April 2022, the Bandai Namco Group established our Purpose—Fun for All into the Future— the ultimate definition of who we are as a group. Guided by this Purpose, we have worked to bring smiles to our fans around the world and make their dreams come true, thereby realizing sustainable growth while catering closely to fan needs.
In April 2025, we will commence our new, three-year Mid-term Plan, under which we will further promote the IP* axis strategy in global markets with a view toward achieving sustainable growth over the medium to long term. For this new Mid-term Plan, we will reposition the previous Mid-term Vision, “Connect with Fans,” as our Mid- to Long-term Vision. During the previous Mid-term Plan, we proceeded with various efforts to form connections with fans. The new Mid-term Plan will serve as the next chapter and action phase for these efforts, in which we will boldly pursue new challenges to a greater extent than ever before. By doing so, we will strengthen our connections with fans around the world (IP fans, a wide range of business partners, shareholders, Group employees, and society).
The greatest assets and strengths of the Bandai Namco Group are our diverse group of employees and highly unique businesses. Looking toward the future, I have made it my mission to create growth environments where all employees around the world can freely and boldly take on challenges, and I will move forward with various initiatives to this end. No matter the environment or era, we will always value what makes Bandai Namco unique and strive to maintain our one-of-a-kind presence.
Based on our Purpose, “Fun for All into the Future,” and Medium- to Long-term Vision, “Connect with Fans,” we will pursue a broad range of efforts to maximize the value of IP so that we may expand the potential of our IP and bring smiles to even more people, together with our fans around the world.
*IP: Characters and other intellectual property
April 2025
Yuji Asako
President and Representative Director
CEO
Bandai Namco Holdings Inc.