Message from the Management
We will maintain a sense of pride and responsibility for our role in providing“Dreams, Fun and Inspiration.” On that basis, we will strive to forge connections with fans in global markets and contribute to the creation of a world that fosters happiness.
The IP* axis strategy is the greatest strength of the BANDAI NAMCO Group. Through this strategy, we provide the optimal products and services in the optimal regions at the optimal times. Going forward, we will continue to follow a basic policy of further advancing the IP axis strategy in order to extend and expand our business operations in global markets.
However, we have entered an era in which the global entertainment market is affected not only by technical innovation but also by significant changes in people’s values and lifestyles. In this environment, we must be prepared to move beyond previous business models and established ideas. We need to create entertainment that meets the expectations of fans.
To that end, we are taking steps to establish a new way for BANDAI NAMCO to compete in this new era. These initiatives include the transition to a system of three Units through the reorganization that we implemented in April 2021.
The Entertainment Unit is working to leverage synergies to foster collaboration and growth across a wide range of outlets for both physical and digital products and services, centered on IP. In this way, the Unit is aiming to address new values and enhance our presence in global markets.
The IP Production Unit consolidates the studio function, which involves the creation of IP, and the production function. This Unit is striving to bolster our ability to create a wider range of IP.
The Amusement Unit is working to build a strong earnings foundation by taking steps to collaborate closely with the other Units, such as leveraging IP and Group resources.
Under this new organizational system, the Group will continue to take on challenges by leveraging the wide range of our business activities and drawing on the know-how of our diverse employees. In this way, we will aim to achieve sustained growth by strongly advancing the IP axis strategy in global markets.
As the world evolves toward a new era, entertainment that truly makes people happy is increasingly important. Accordingly, we will continue to maintain a sense of pride and responsibility for our work in providing “Dreams, Fun and Inspiration” through the Group’s products and services, and on that basis, we will strive to forge connections with fans in global markets and contribute to the creation of a world that fosters happiness.
*IP: Characters and other intellectual property
BANDAI NAMCO Holdings, Inc.
President and Representative Director