Bandai Namco's Purpose
Bandai Namco exists to share dreams, fun and inspiration
with people around the world. Connecting people and societies
in the enjoyment of uniquely entertaining products and services,
we’re working to create a brighter future for everyone.
A commercial featuring actor Koji Yakusho to convey
Bandai Namco’s Purpose "Fun for All into the Future"
Bandai Namco’s Purpose "Fun for All into the Future"
For me, “Fun for All into the Future” means creating a world of smiles and happiness together.
Masaru Kawaguchi
Chairman and Director
For me, “Fun for All into the Future” means Connecting the world with smiles.
Yuji Asako
President and Representative Director CEO
DESIGN CONCEPT
The design incorporates the Bandai Namco Logotype into a motif reminiscent of a “speech bubble” (FUKIDASHI Frame) expressing the potential of the brand to connect people from around the world through “Dreams, Fun and Inspiration”, and inspire them with amazing ideas.
By incorporating the “FUKIDASHI” into the logo mark, we aim to create entertainment that’s unique to Bandai Namco while connecting and communicating with our fans around the world.
Movie
Products and Services Ver.
It is entirely in animation, and Bandai Namco’s various products and services are expressed using “speech bubbles” (FUKIDASHI frames) which is the motif of our new corporate logo. By showing our products and services connecting with a wide range of fans in keeping with our “Purpose” statement, Bandai Namco’s ideal world and the breadth and depth of “dreams, fun, and inspiration” described in the “Purpose” are depicted.
An exciting world is created by continuously and seamlessly changing scenes, the movements of deformed illustrations, and people’s lively facial expressions.
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