Bandai Namco's Purpose

Bandai Namco exists to share dreams, fun and inspiration
with people around the world. Connecting people and societies
in the enjoyment of uniquely entertaining products and services,
we’re working to create a brighter future for everyone.

For me, “Fun for All into the Future” means creating a world of smiles and happiness together.

Masaru Kawaguchi
President and Representative Director
Group CEO


Dance and Music Ver.
A boy and a girl jump into various worlds through the “speech bubbles” (FUKIDASHI frames) which is the motif of our new corporate logo. They interact and connect with a variety of people, creatures, and a life-size Gundam. “Dreams, fun, and inspiration,” excitement, and social connection we provide through Bandai Namco Group’s entertainments are expressed in various scenes with memorable music in the background, like where live action is combined with animation or computer graphics, where diverse people appear dancing to the music, and where the life-size Gundam walks around the city with plenty of presence. The world is depicted as full of dreams which is unique to Bandai Namco.
TVCM Dance and Music Ver. (30s)

©創通・サンライズ ©バンダイナムコホールディングス

Products and Services Ver.
It is entirely in animation, and Bandai Namco’s various products and services are expressed using “speech bubbles” (FUKIDASHI frames) which is the motif of our new corporate logo. By showing our products and services connecting with a wide range of fans in keeping with our “Purpose” statement, Bandai Namco’s ideal world and the breadth and depth of “dreams, fun, and inspiration” described in the “Purpose” are depicted. An exciting world is created by continuously and seamlessly changing scenes, the movements of deformed illustrations, and people’s lively facial expressions.

PAC-MAN™& ©Bandai Namco Entertainment Inc. ©創通・サンライズ  🄫BANDAI
©創通・サンライズ 太鼓の達人™& ©Bandai Namco Entertainment Inc. ©Bandai Namco Amusement Inc.