Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

CSR Initiatives

Together with Local Communities

*Business segments and activities are as of the fiscal year ended March 2018.

Toys and Hobby

Delivering Culture

Operation of “Omochanomachi BANDAI Museum”

In April 2007, BANDAI opened the “Omochanomachi BANDAI Museum” in Shimotsuga-gun, Tochigi Prefecture, Japan. We operate the museum to display the toy collection and the Edison collection owned by BANDAI to the public and to provide opportunities for children to study, specialists to conduct research and visitors to enjoy the museum for recreational purposes.

Omochanomachi BANDAI Museum
Omochanomachi BANDAI Museum

The museum is composed of sections based on four themes: Japanese Toys, Antique Toys from Around the World, Edison’s Inventions, and Hobby (Gunpla), and regularly displays a collection of 9,000 pieces (of which 7,000 pieces are BANDAI products) out of the approximately 35,000 pieces owned.

Interacting with Local Communities

Interacting with Local Communities

The first and second floors of the BANDAI headquarters are set up as a museum open to the public in the hope that visitors can have fun there. We place statues of various characters by the head office building in an effort to promote interaction with people in the local community and contribute to the local community.

Omochanomachi BANDAI Museum
©BANDAI/TV TOKYO・ここたま製作委員会
©Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK
BANDAI Children’s Questionnaire

Since 1995, BANDAI has been conducting a series of surveys called the “BANDAI Children’s Questionnaire” as BANDAI’s unique way of understanding children of today. Every two months, we set a new theme and ask parents of children primarily in ages between 0 and 12 to participate in the survey. The results of the survey are made public through mass media and our corporate website.

Participation and Support for Omocha Danchi Kyodo Kumiai

BANDAI offers support to Omocha Danchi Kyodo Kumiai, an association related to toys located in Mibu-machi, Shimotsuga-gun in Tochigi Prefecture, Japan, by participating and assisting in the events organized by the association for the purpose of social contribution and local community revitalization. We liven up the events through having a Group company organize toy bazaars, operating restaurants and playground equipment with animation character designs, etc.

Activities for Children Who Will Lead the Next Generation

“Capsule Craft Stamp Eco Handicraft Workshop” for Children

Since FY2014.3, we have been holding workshops for children, our future generations, to have fun while learning new ideas to “transform items that normally go to waste into something fun to play with”. Our “capsule craft stamp” handicraft program in which children enjoy making their original stamps by putting together empty capsules from Gashapon® and items from a small factory in Sumida-ku, Tokyo, Japan, has welcomed approximately 22,000 children up to March 31, 2018.

Scenes from an event
Scenes from an event
Capsule craft stamp
Capsule craft stamp
Continuing On-Site Lessons Primarily for Elementary Schools

We began offering on-site lessons in FY2015.3 in which children can learn about the environment, universal design, and safety and security related to toys. In the fiscal year ended March 2018, we held these lessons centered on third through fifth graders at 64 elementary schools in the Kanto area, Japan, making the cumulative total of schools visited 148. We also provide programs where we send the necessary lesson materials to schools across the country so that the schools can implement the programs locally.

Social Contribution Activities Overseas

Promoting Non-Profit Activities

Since 1995, we have been continuing to implement CSR initiatives in the U.S. through the BANDAI FOUNDATION. By organizing various events and through charitable donations and gifts, the BANDAI FOUNDATION supports the activities of local charitable organizations as a way of helping primarily children and their families live better lives. We will continue to support charities based on the philosophy of providing a sound future to the children.

A recording studio was opened at a children’s hospital in California to establish an environment in which care can be given to children through music.

Network Entertainment
(Current Network Entertainment and Real Entertainment)


In BANDAI NAMCO Entertainment’s BNJ Project aimed at creating new entertainment with local communities and invigorating the entire country of Japan, BANDAI NAMCO Entertainment is taking initiatives under the theme of “collaboration with local communities” in cooperation with local governments and companies in various parts of the country.
In Kisosaki-cho, Kuwana-gun in Mie Prefecture, we held the “Kisosaki Family Marathon with Taiko Drum Master”, a marathon event in collaboration with “Taiko Drum Master“ in November 2017. Marathon runners and the character Donchan collaborated in enlivening the event.
BNJ will continue to deploy various types of entertainment suitable for regions across the country by promoting collaboration with local specialty goods and characters and taking other initiatives.

Kisosaki Family Marathon with Taiko Drum Master
Kisosaki Family Marathon with Taiko Drum Master
©BANDAI NAMCO Entertainment Inc.

Children’s Day for Visiting Kasumigaseki

Since FY2017.3, BANDAI NAMCO Entertainment has been participating in the Children’s Day for Visiting Kasumigaseki, an event organized by the government offices of Japan in the Kasumigaseki area with the aim to have children gain a broad understanding about society and the measures taken by the government organizations. BANDAI NAMCO Entertainment put up an exhibit booth in the IT Strategic Headquarters and held the “Ghost Maker” workshop where children enjoyed making the ghost which appears in PAC-MAN, which is released as part of the “Catalog IP Open Project”.

Ghost Maker

Sponsorship of the Tokyo Marathon

With the purpose of contributing to the local community, BANDAI NAMCO Entertainment has been supporting the Tokyo Marathon, which is the largest-level urban-style marathon race for citizens in Asia, since 2017. Given that our head office is located along the course of the race, we put in place a first-aid station as part of our efforts to support the runners, volunteers and members of the secretariat organizing the race.

Sponsorship of the Tokyo Marathon

Accepting Student Visits from Overseas

D3PUBLISHER cooperates in the program “Technology and Culture: Communication Games” run by Michigan State University. D3P accepts student visits to the company and offer lectures on the gaming industry of Japan, the game development process and other related topics.

Company visit by students from Michigan State University
Company visit by students from Michigan State University

Development of AOU Youth Advisors and Activities in Local Communities

To promote friendly ties with local communities and advance sound youth development activities, BANDAI NAMCO Amusement is promoting the acquisition of AOU Youth Advisor qualification by the staff. As of March 31, 2018, 227 members of the 248 employees assigned to amusement facilities have obtained the certification, making the acquisition rate 91.5%. BANDAI NAMCO Amusement will continue to work together with local communities to carry out activities aimed at developing sound young individuals.

*AOU: All Nippon Amusement Machine Operators’ Unit
(Effective April 1, 2018, AOU merged with Japan Amusement Machine and Marketing Association (JAMMA) and established Japan Amusement Industry Association (JAIA).)

A store with an AOU Youth Advisor shows a panel indicating so.
Certification of AOU Youth Advisor

Work Experience for Students

The Asakusa Hanayashiki amusement park accepts 20 groups of elementary, junior high, high school and junior college students (a group of five or so students) each year to participate in a work experience program. The work experience program aims at having students understand the importance of working in society and developing social values and work values so that they can become independent adults in society in the future through participating in the following activities:

  • Learning various details about the amusement facility (history of Hanayashiki, safety operation of the amusement facility, maintenance activities implemented to have visitors use the facility with a sense of security, etc.)
  • Experience-based learning (being assigned to assist in various operations of the facility, e.g., at the gate and special event corners, serving as cleaner, etc., and taking rides at the amusement facility with a given theme)
Work Experience

Supporting the Development of a Community Full of “Love for Hometown” and ”Bonding”

BANDAI NAMCO Amusement believes that amusement facilities offer a place in which people can share exciting times with the local community and people in the community.

BANDAI NAMCO Amusement’s original character “NAM-Chara Oendan (cheering group)”, which consists of a leader and characters representing the 47 prefectures, actively participates in events and festivals held in various locations and in activities to support reconstruction following the Great East Japan Earthquake, and reinforces “love for hometown” and “bonding” in an effort to support the revitalization of communities.

Nam-Chara Oendan
Nam-Chara Oendan
Click here for details on Nam-Chara Oendan

Visual and Music Production
(Current Visual and Music Production and IP Creation)

Contributing to Local Communities through Anime Events

BANDAI NAMCO Arts participated in the “Oarai Anko Matsuri (angler festival)” at Oarai-machi, Ibaraki Prefecture, Japan, where the anime “GIRLS und PANZER” was set. BANDAI NAMCO Amusement added excitement to the event by arranging a talk show by voice actors, etc., and contributed to revitalizing the local community.

A talk show by the cast
A talk show by the cast of “GIRLS und PANZER” at the “Oarai Anko Matsuri”
©GIRLS und PANZER Film Projekt

Social Contribution through Music

Lantis (currently BANDAI NAMCO Arts), BANDAM NAMCO Live Creative, and Highway Star that engage in live events business took part in the planning and creation of “Anisong AAA Vol. 5”, a live event of animated music by “Act Against AIDS (AAA)” which supports music activities to increase awareness of AIDS in Japan. The Visual and Music Production Business is organizing various other music activities as part of the social contribution initiatives of the Visual and Music Production Business. For example, artists belonging to Highway Star participated in a charity concert designed to make it easier for persons with disabilities to also participate.

Charity Concert “Dream” 2017
Charity Concert “Dream” 2017