Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

Initiatives for Local Communities

*Note: Activities are as of the fiscal year ended March 2020.

Initiatives at the Head Office

The first and second floors of the BANDAI head office are set up as a museum open to the public in the hope that visitors can have fun there. We place statues of various characters by the head office building in an effort to promote interaction with, and contribute to the local community.


At MegaHouse, which plans, develops, and sells toys such as Othello, together with the Social Welfare Council in Taito-ku, Tokyo, where our head office is located, we are promoting initiatives designed to create relationships for mutual support throughout the community so that people in the area can live their own life with peace of mind.

<Example initiatives>
Participating in a community event in Taito-ku (Held on February 16, 2020)
The event was held with the purpose of showcasing and publicizing the efforts of groups active in the area, as well as deepening the interaction between said groups. MegaHouse had a booth set up where “Daikaiten Othello” (in which the Othello stones are integrated with the board surface, making it easier for those with disabilities to play) and “UD Othello” (which allows those with visual disabilities to easily distinguish between pieces) could be played, and multifaceted simultaneous games with an expert were also held.

SUNRISE has installed a monument of Mobile Suit Gundam in front of Kamiigusa Station on the Seibu Shinjuku Line, the nearest station to the company’s head office. This monument is used to support the enlightenment of the fire prevention activity and other such efforts in the local community.


SUNRISE also cooperates in local annual events to contribute to the regional vitalization of Kamiigusa in Suginami-ku, Tokyo and the development of anime culture.

Kamiigusa Shopping Street Summer Festival
Kamiigusa Sports Festival 2019

Participation and Support for Omocha Danchi Kyodo Kumiai

BANDAI offers support to Omocha Danchi Kyodo Kumiai, an association related to toys located in Mibu-machi, Shimotsuga-gun in Tochigi Prefecture, Japan, by participating and assisting in the events organized by the association for the purpose of social contribution and local community revitalization. We liven up the events through having a Group company organize toy bazaars, operating restaurants and playground equipment with animation character designs, etc.


In BANDAI NAMCO Entertainment’s BNJ Project aimed at creating new entertainment with local communities and invigorating the entire country of Japan, we are taking initiatives under the theme of “collaboration with local communities” in cooperation with local governments and companies in various parts of the country.

At the “Yaromai Marche & Summer Festival” held in Kisosaki, Mie Prefecture in August 2019, together with the Kisosaki Town Office and the Ministry of Land, Infrastructure, Transport and Tourism, we carried out an attempt to use public wi-fi originally meant for disaster prevention to provide various indoor and outdoor entertainment.

“Yaromai Marche & Summer Festival

Participating in the Keinaka Festival

In July 2019, BANDAI NAMCO Entertainment participated in the “Keinaka Festival”, a summer festival held at and organized by Keio Nakadori Shoutengai in Minato-ku, Tokyo. BANDAI NAMCO Entertainment exhibited a hands-on booth where children could enjoy creating the city of Mita through original paper craft buildings designed by themselves.

Donation to the American Cancer Society Through Humble Bundle

BANDAI NAMCO Entertainment America made a donation of US$693,365 through the sale of the home video game “DARK SOULS III” sold on the Humble Bundle website, where a portion of the purchase price is donated. In recognition of this effort, the American Cancer Society awarded us a commemorative shield.

Development of AOU Youth Advisors and Activities in Local Communities

BANDAI NAMCO Entertainment and PLEASURECAST promote the acquisition of the “AOU Youth Advisor” qualification to promote deeper ties with the community, smoother interaction and coexistence with related organizations, and wholesome youth development activities in the community. In FY2020.3, we achieved a 100% qualification rate for store managers (as of the end of March 2020). We will continue to carry out wholesome youth development activities in cooperation with the local community.

A store with an AOU Youth Advisor shows a panel indicating so.

Initiatives Taken through Music

BANDAI NAMCO Arts and Highway Star have planned and produced the anime music live event “Anisong AAA Vol.8”, supporting the music initiative “Act Against AIDS (AAA)” in preventing an AIDS crisis in Japan. Additionally, in order to support reconstruction after the Great East Japan Earthquake, related artists participated in the “Sanriku Connect Festival”, and various other activities are being undertaken through music as well.
A portion of the proceeds from charity goods sold at artists’ performance venues were donated through the Japanese Red Cross Society to contribute to areas struck by disasters such as earthquakes and heavy rain.

「AnisongAAA Vol.8」

Initiatives Taken in Regions where Animations are Set - GIRLS und PANZER

BANDAI NAMCO Arts participated in events such as “Oarai Anko Matsuri (angler festival)” at Oarai-machi, Ibaraki Prefecture, Japan, where the anime “GIRLS und PANZER” was set. BANDAI NAMCO Arts added excitement to the events by arranging a talk show by voice actors, etc., as part of the initiatives taken in collaboration with the local community. In FY2020.3, a record number of visitors was set, with over 140,000 people attending.

A talk show by the cast of “GIRLS und PANZER” at the “Oarai Anko Matsuri”

Initiatives Taken in Regions where Animations are Set - Love Live! Sunshine!! -

At SUNRISE, we support the local revitalization efforts in Numazu City, Shizuoka Prefecture, Japan, where the anime “Love Live! Sunshine!!” was set.
In 2019, we worked to liven up Numazu City with the locals, participating in various annual events including the “35th Numazu Koinobori Festival”, cooperating in wrapping up local trains and buses, making local stamps such as the “Town Walk Stamps” that are placed around sightseeing spots in the city, and more. Members of the idol group Aqours, who appear in the anime, have also been appointed as PR ambassadors for “Nishiura Mikan”, a type of mandarin orange that is a specialty of Numazu.

Activities to Support Disaster-Affected Areas by the Great East Japan Earthquake

Since 2011, the BANDAI NAMCO Group has continued to engage in activities for children in the regions of Iwate, Miyagi and Fukushima Prefectures affected by the Great East Japan Earthquake.
We hold craft classes under the theme of the “Bear’s School” children’s picture book series, plastic model classes and other activities that demonstrate the representative features of the BANDAI NAMCO Group. In addition, together with our shareholders, we donate a total of 10 million yen to Save the Children Japan every year. This donation is used to support the activities for children in the areas affected by the Great East Japan Earthquake.

Yamada Town, Shimohei County, Iwate Prefecture
Ishinomaki City, Miyagi Prefecture