Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

CSR Initiatives

Together with Employees

*Business segments and activities are as of the fiscal year ended March 2018.

Toys and Hobby

*Introduced here are initiatives taken in FY2018.3 by BANDAI CO., LTD., which is the core company of the Toys and Hobby Business.

Policy and Approach

At BANDAI, our personnel policy is based on the concept of “diverse talents sharing the same spirit” where each of us demonstrates his or her own skills and personalities while sharing the strong motivation to create “happy moments.”
We consider BANDAI to be a collective entity of “diverse talents” that share the “same spirit” of “delivering dreams and inspiration to people.” There are abundant opportunities for employees who proactively create work, and equal opportunities are out there for all employees, from those in managerial positions to those who newly joined the company. We look forward to seeing employees make the best of BANDAI as the stage they are on.

Employment and Appointment of Diverse Human Resources

Number of full-time employees by gender (BANDAI)
(Number of persons)
FY2014.3 FY2015.3 FY2016.3 FY2017.3 FY2018.3
Male 765 752 751 762 767
Female 343 340 343 359 374
Total 1,108 1,092 1,094 1,121 1,141

The work performed at BANDAI is based on the spirit of “autonomy and independence.” Our corporate climate is such that any employee, who proactively takes action, gets others involved enthusiastically and presents a specific plan, is actively encouraged to proceed with the work. In addition, since the culture and the positioning of the BANDAI brand differs depending on the market handled by each department, employees can attain a broad range of experiences through the job rotation system. Going forward, BANDAI will actively globalize its workforce to respond to the expanding entertainment market around the world.

Creating an Employee-Friendly Workplace Environment

At BANDAI, we adopt life support regulations with the objective of establishing supportive workplace environments for employees in a variety of household circumstances. Under this system, employees can take additional leave not only when they are ill but also for reasons such as when a child refuses to go to school or situations requiring care for a family member that can be expected in an aging society.

Anniversary Celebration System

BANDAI adopts a system to celebrate anniversaries of its employees and their children. On an employee’s birthday, the manager handwrites a message on an original BANDAI card with the president’s message printed on it and gives the card along with an original pre-paid book voucher of the company as a gift. Also, on an employee’s wedding anniversary, BANDAI gives a gift certificate of ¥10,000 in an originally designed envelope. And on the birthday of an employee’s child, BANDAI gives a child certificate of ¥3,000 along with a photo of the employee working and a handwritten message from the president.

Education and Training

At BANDAI, the theme for human resources development is “autonomy and independence”. For new employees, we implement programs designed to develop new employees become individuals who can think, learn and take action on their own. Meanwhile, for mid-career employees, we implement programs that encourage them to look back on themselves and create awareness, and help guide employees to solving issues they face. We implement a broad range of education and training programs to accommodate diverse needs. For example, we provide the “BANDAI NAMCO Adventure Program” for employees hired after graduation to recognize the importance of team-building. From 2013, we also began providing the “J Project” for selected female workers with the objective of building careers for female employees who take on active roles. In addition, we hold “Early Morning English Activity (so-called Eikatsu)” sessions to help employees enhance their language skills.

A scene from a training program
BANDAI’s major education & training curriculums Results for FY2018.3
Adventure Program 50 employees
Third-year employee training 35 employees
Early Morning English Activity (“Eikatsu”) 39 employees

Network Entertainment
(Current Network Entertainment and Real Entertainment)

* Introduced here are initiatives taken in FY2018.3 by BANDAI NAMCO Entertainment Inc., which is the core company of the Network Entertainment Business.

Policy and Approach

At BANDAI NAMCO Entertainment, we aim to become a company that delivers “more fun for everyone” to our customers through not only our gaming business but also a wide range of business activities associated with entertainment. We hope that all people in this world, who want “to have fun, be satisfied and smile every day,” will continue living each day filled with joy. A casual everyday situation turns into something more enjoyable and everyone is having fun before one realizes it. To increase such moments, we take initiatives seriously, but with pleasure, at all times while feeling excited ourselves in the hope of stirring new forms of “fun” around the world. Under this philosophy, BANDAI NAMCO Entertainment is working to put in place an environment suitable for a company that delivers “more fun for everyone” and enhancing systems to support its employees. For example, we implement educational and training programs by which employees can learn while having fun and adopt a welfare system in which employees can make use of the benefits in accordance with their lifestyles.

Employment and Appointment of Diverse Human Resources

Number of full-time employees by gender (BANDAI NAMCO Entertainment)
(Number of persons) *Total of full-time employees, temporary employees, executive officers and senior officers
FY2014.3 FY2015.3 FY2016.3 FY2017.3 FY2018.3
Male 631 605 623 644 587
Female 175 182 200 211 217
Total 806 787 823 855 804

BANDAI NAMCO Entertainment aims to maximize its content value and therefore strives to secure new employees hired after graduation and mid-career hires who: “demonstrate strong motivation to grow”, “are interested in a broad range of entertainment”, “are willing to create and promote new businesses” and “are capable of working on a global basis.” Additionally, recently, we have also been focusing on hiring individuals with global competence in line with the expansion of content overseas. We will continue to hire and appoint human resources who can respond to the increasing diversification and borderless trends in the network entertainment market.

Creating an Employee-Friendly Workplace Environment

BANDAI NAMCO Entertainment values the importance of employees to work with sound physical and mental health. We provide employees with detailed health checkups according to age as well as support the sound mental health of employees via phone consultations by specialists, consultations on health by a full-time industrial physician or public health nurse, counseling by phone, e-mail or face-to-face interviews by an in-house or outside counselor, etc.

Education and Training

At BANDAI NAMCO Entertainment, we actively adopt hands-on training programs so that employees can become aware of things on their own. For example, we implement training on business manners using a game method or have employees learn about the circumstances organizations tend to face by experiencing situations through playing a board game.
We implement training which “is learner-friendly, widens one’s perspective, and can be put to use in one’s job.”

Scenes from a training program
BANDAI NAMCO Entertainment’s major education & training curriculums Results for FY2018.3
New employee training 43 employees
Young Generation Development Program 91 employees
Evaluator training 109 employees
Business creation human resources development training 12 employees

“BANDAI NAMCO Entertainment Birthday Party”


At BANDAI NAMCO Entertainment, we hold a “BANDAI NAMCO Entertainment Birthday Party” once a month to celebrate the birthdays of employees born in the month. Employees of diverse backgrounds and individual personalities that share the same birthday month come together and the president and directors directly express their good wishes to each employee. We also incorporate a plan with elements of entertainment, which contributes to invigorating communication beyond departments and positions. The BANDAI NAMCO Entertainment Birthday Party is a regular internal event held throughout the year.

The BANDAI NAMCO Entertainment Birthday Party

Holding the “BANDAI NAMCO Entertainment Sports Day”

With the desire to generate new fun that wasn’t available before and to have as many people as possible continue to live their everyday lives filled with joy, BANDAI NAMCO Entertainment organizes a sports day for its employees and their families. Teams formed by organization compete in various sports, such as futsal, arm wrestling, a big relay race, and tug-of-war. Participants interact beyond the borders of business departments, and many participate in a heated cheering contest. This event, representative of BANDAI NAMCO Entertainment’s corporate culture, contributes to invigorating the organization.

BANDAI NAMCO Entertainment Sports Day

Implementation of “Family Event 2017”

With a view to interacting with families that are always supportive of our employees and with employees of group companies, BANDAI NAMCO Entertainment held the “Family Event 2017” as a “Family Thanksgiving Event” by opening part of BANDAI NAMCO miraikenkyusho headquarters to participants. We put together a plan to have visitors, primarily young employees, enjoy the visit to the headquarters. For example, we invited visitors to experience playing with our latest games and athletic playground equipment, and held a superhero show, etc.

Family Event 2017
Family Event 2017
©BANDAI NAMCO Entertainment Inc.

Visual and Music Production
(Current Visual and Music Production and IP Creation)

* Introduced here are initiatives taken in FY2018.3 by BANDAI NAMCO Arts Inc. (company name was changed from BANDAI VISUAL CO., LTD. in April 2018), which is the core company of the Visual and Music Production Business.

Policy and Approach

BANDAI NAMCO Arts operates on the basic policy of enhancing various systems of the company and promoting the growth of its employees in order to create an environment in which all employees share the mission of “enriching the hearts of people around the world through IP production focused on visual and music” and each employee can demonstrate his or her skills to the fullest.

Employment and Appointment of Diverse Human Resources

Number of full-time employees by gender (BANDAI NAMCO Arts)
(Number of persons) *Includes full-time employees, contract employees and employees on secondment
FY2014.3 FY2015.3 FY2016.3 FY2017.3 FY2018.3
Male 78 78 79 84 85
Female 57 57 57 60 61
Total 135 135 136 144 146

At BANDAI NAMCO Arts, we pursue hiring by focusing on elements which are represented by three keywords: “Communication” essential for work performed in a team, “Creation” based on innovative ideas that are not bound by preconceptions and the past, and “Speed” for demonstrating agility. We hire individuals who have the strong will to “do the job that no one else can do.” We seek to provide types of entertainment that only BANDAI NAMCO Arts can achieve through leveraging the strengths of each employee.

Education and Training

Each year, BANDAI NAMCO Arts implements training on legal matters and intellectual property to the employees of companies belonging to the business segment to have employees deepen their understanding on copyright, which is a basic element in the Visual and Music Production Business. We also provide training to enhance the knowledge and skills of individual employees. In addition, we implement stratified training programs and provide support for self-enlightenment of employees by adopting an incentive system that helps employees obtain qualifications. Meanwhile, we introduced a system to provide partial subsidies for language school course fees to help employees widen their opportunities to take on active roles. We are also actively supporting employees to participate in external seminars.

Training on legal matters and intellectual property
Training on legal matters and intellectual property
BANDAI NAMCO Art’s major education & training curriculums Results for FY2018.3
Training on legal matters and intellectual property – Total of 9 sessions Total of 187 employees
Training for enhancement of knowledge and skills (e.g., trademarks) 17 employees

Creating an Employee-Friendly Workplace Environment

With the aim of creating an environment in which employees can work with a greater sense of security and ease, BANDAI NAMCO Arts encourages employees to maintain good health. For example, we subsidize fees for health checkups, allowing even employees in their 20s to take a thorough medical checkup without having to pay for it personally. In an effort to establish an increasingly worker-friendly environment, we have also put in place various systems, such as the life support system, flex time system, system to recognize continuous service, work-from-home system, reinstatement support, childbirth and childcare support system, and child-rearing flex time system (may be used up until the child finishes 3rd grade of elementary school).