Continuing to Empower, Gain Momentum, and Accelerate Evolution as we target the NEXT STAGE.
The mission of the BANDAI NAMCO Group is to provide “Dreams, Fun and Inspiration” through our products and services, and our vision is to become “the Leading Innovator in Global Entertainment.”
Under the three-year Mid-term Plan that starts in April 2015, we will aim for the next stage and strive to become a Group that can continue to grow for the next 50 or 100 years. In accordance with our Mid-term Vision — NEXT STAGE: Empower, Gain Momentum, Accelerate Evolution — We will strive to further solidify the IP axis strategy, which is the Group’s greatest strength. Under this strategy, we utilize characters and other IP to provide products and services at the ideal time in the ideal place. In addition, we will step up our business development activities in regions with high growth potential.
Guided by the Mid-term Plan, we will implement business strategies for accelerating the evolution of the IP axis strategy. To that end, we will strengthen our IP creation capabilities, expand our new IP businesses, and broaden our target markets. In addition, under region strategies for gaining momentum in global markets, we will expand our business in Asia and Japan and renew our operations in Europe and the Americas. Moreover, through function strategies for empowering and innovating business models, we will strive to create and foster new IP businesses and to build a foundation for advancing the IP axis strategy in global markets.
The BANDAI NAMCO Group needs to create new business models, new products and services, and new IP, while simultaneously building a stable foundation in rapidly changing markets. Accordingly, we cannot be satisfied with the status quo. We must continue to take on challenges.
With pride and a sense of responsibility in our mission of always providing “Dreams, Fun and Inspiration,” we will continue to propose exciting products and services. Targeting the NEXT STAGE, we will continue to Empower, Gain Momentum, and Accelerate Evolution. You can look forward to great things from the BANDAI NAMCO Group in the years ahead.
Chairman and Representative Director
President and Representative Director
BANDAI NAMCO Holdings, Inc.