Content | BANDAI NAMCO Group | NAMCO BANDAI Holdings

BANDAI NAMCO Group

The Content SBU creates and provides content for a variety of exits, such as home videogame software, arcade game machines, network content, and visual and music content. In the future, in accordance with the vision in the mid-term plan—Become the No.1 Content Company in Japan & Borderless Development—we will accelerate the implementation of rapid yet flexible business activities. In addition to striving to be No.1 in the domestic market in major categories, we will take steps to implement activities that have an IP axis and are borderless in terms of both business areas and geographical regions. Targeting the next generation, we will advance the network strategy scheme and strive to expand growth opportunities.

Content

Strengthen Characters & Service

Video game software

Targeting a wide range of customers, we offer a well-balanced lineup of software for multiple platforms.
©Mutsumi Inomata ©Kosuke Fujishima ©2011 NBGI

Arcade game machines

Our business in this field centers on machines that can only be enjoyed at amusement facilities.
©2011 NAMCO BANDAI Games Inc.
Network contents

We provide a diverse array of content to meet diversifying user needs.
©2011 ISHIMORIPRO・TV ASAHI・ADK・TOEI VIDEO ©NBGI

Motion picture

Providing diverse motion picture in a wide range of formats, such as movies, TV broadcasts, Bru-ray Disc, DVD, and on-line distribution.
©SOTSU・SUNRISE
Music

We offer products in a range of genres, centered on music related to animation and games.
©Lantis

Prizes for arcade game machines

We offer popular character goods and original character goods as prizes.
©尾田栄一郎/集英社・フジテレビ・東映アニメーション

Video game software

Targeting a wide range of customers, we offer a well-balanced lineup of software for multiple platforms.
©Mutsumi Inomata ©Kosuke Fujishima ©2011 NBGI

Arcade game machines

Our business in this field centers on machines that can only be enjoyed at amusement facilities.
©2011 NAMCO BANDAI Games Inc.
Network contents

We provide a diverse array of content to meet diversifying user needs.
©2011 ISHIMORIPRO・TV ASAHI・ADK・TOEI VIDEO ©NBGI

Motion picture

Providing diverse motion picture in a wide range of formats, such as movies, TV broadcasts, Bru-ray Disc, DVD, and on-line distribution.
©SOTSU・SUNRISE
Music

We offer products in a range of genres, centered on music related to animation and games.
©Lantis

Prizes for arcade game machines

We offer popular character goods and original character goods as prizes.
©尾田栄一郎/集英社・フジテレビ・東映アニメーション

Mid-term Business Plan & Strategies by Business

■ Mid-term Business Plan

Offer our customers any genre of content such as games, visual and music content, and also deliver them overseas.

■ Strategies by Business

・Reconstruct existing business:
Strategy of achieving No. 1 share.
・Maximize business integration
using IP as an axis.
・Form a network strategy scheme.

We will further leverage our strengths in the planning and development of our products and services in arcade game machines, social networking services, and visual and music content in Japan. At the same time, we will aim to achieve a No.1 position in each of these markets by expanding target customers and distribution channels. In the home video game software in Japan and overseas, we will strive to improve our profitability by concentrating on the Japan-originated titles that have strengths as the titles only the BANDAI NAMCO Group can offer and providing a balanced suite of titles, and by adopting the most appropriate organization to sell products overseas. In addition, we plan to expand our arcade game machine business activities in the Asian region and emerging countries.
Also, as a part of our measures to apply our business strategies across different categories, we will be providing content to various exits using IP as an axis, and strategically transmit IP to unexplored regions and exits where we can demonstrate our strengths.