BANDAI NAMCO Holdings Inc.

Our Business

Toys and Hobby

Planning, development, production, and sales of toys, plastic models, capsule toys, cards, confectionery and foods, apparel, sundries, prizes, stationery, and other products

Role and Strategy

In accordance with its Mid-term Vision—Globalization, Asia No. 1, Europe and the Americas Challenge—the Toys and Hobby SBU will aim for further growth to become No. 1 in Asia, including Japan. In addition, in the U.S. and Europe the SBU will strive to restore its business foundation and take on new challenges. By implementing these strategies, the SBU will reinforce the strengths of the IP axis strategy on a worldwide basis.

  • Mid-term Plan

Globalization, Asia No. 1,
Europe and the Americas Challenge

  • Strategies by Business
  • Strengthen the IP-based business model
  • No.1 in All Asia and in each business in each country
  • Europe and Americas Challenge
  • Strengthen the Global Foundation

Strengthen Characters & Service

Toys for Boys

Toys for Boys

We provide multiple popular products for boys, including character toys such as the Power Rangers series and the KAMEN Rider series. ©2017 テレビ朝日・東映AG・東映
©2016 石森プロ・テレビ朝日・ADK・東映
Toys for Girls

Toys for Girls

We offer multiple popular products for girls, including character toys such as the Pretty Cure! series and Tamagotchi. ©ABC-A・東映アニメーション
©BANDAI,WiZ
Plastic Model Kits of Mobile Suit Gundam Series

Plastic Model Kits of Mobile Suit Gundam Series

Gundam plastic model kits, which were introduced in 1980, have sold a total of more than 450 million units. ©創通・サンライズ
Products for Older Consumers

Products for Adults

These high-quality products for adults draw on the technical capabilities cultivated by Bandai over many years. ©車田正美/「聖闘士星矢 黄金魂」製作委員会
Vending Machine Capsule Products and Card Products Business

Vending Machine Capsule Products and Card Products Business

Development of diverse entertainment options that meet user needs, such as vending machine capsule products, CARDDASS, and DATA CARDDASS. ©石森プロ・テレビ朝日・ADK・東映ビデオ・東映
©BNP/BANDAI, NAS, TV TOKYO
©バードスタジオ/集英社・フジテレビ・東映アニメーション ©BANDAI
Confectionery and Foods Business

Confectionery and Foods Business

Development of character-themed confectionery and food products, centered on candy toys. ©BANDAI
©2016 石森プロ・テレビ朝日・ADK・東映
©BANDAI・こどもの館
Apparel and Lifestyle Goods Business

Apparel and Lifestyle Goods Business

Development of a wide array of products, including character apparel, lifestyle goods, sundries, and cosmetics. ©やなせたかし/フレーベル館・TMS・NTV
©2017 テレビ朝日・東映AG・東映
©武内直子・PNP・東映アニメーション
©池田理代子プロダクション
Prizes for Amusement Machines

Prizes for Amusement Machines

We offer popular IP goods and original IP goods as prizes. ©尾田栄一郎/集英社・フジテレビ・東映アニメーション
Othello series

Othello series

Othello, which originated in Japan, is now a favorite of people around the world. TM&© Othello,Co,and MegaHouse
Radio-controlled toy series

Radio-controlled toy series

These radio-controlled toys offer a wide range of fun, both indoors and outdoors, with a robust lineup.
Stationery Business

Stationery Business

In a variety of stationery categories, such as character stationery, fancy stationery, and creative stationery, we offer products that are highly popular with customers of all ages, from children to adults.

Press Release

Group Companies

Toys and Hobby SBU Main Group Companies

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