BANDAI NAMCO Holdings Inc.

Our Business

Toys and Hobby

Manufacturing and marketing toys ,confectionery ,foods ,vending machine capsule toys ,cards ,plastic models ,apparel ,sundries ,and other products

Role and Strategy

In accordance with its Mid-term Vision—Globalization, Asia No. 1, Europe and the Americas Challenge—the Toys and Hobby SBU will aim for further growth to become No. 1 in Asia, including Japan. In addition, in the U.S. and Europe the SBU will strive to restore its business foundation and take on new challenges. By implementing these strategies, the SBU will reinforce the strengths of the IP axis strategy on a worldwide basis.

  • Mid-term Plan

Globalization, Asia No. 1,
Europe and the Americas Challenge

  • Strategies by Business
  • Strengthen the IP-based business model
  • No.1 in All Asia and in each business in each country
  • Europe and Americas Challenge
  • Strengthen the Global Foundation

Strengthen Characters & Service

Toys for Girls

Toys for Girls

We offer multiple popular products for girls, including character toys such as the Pretty Cure! series and Kamisama Minarai Himitsu no CoCotama. ©ABC・東映アニメーション
©BANDAI/TV TOKYO・ここたま製作委員会
Toys for Boys

Toys for Boys

We provide multiple popular products for boys, including character toys such as the Power Rangers series and the KAMEN Rider series. ©2016 テレビ朝日・東映AG・東映
©2015 石森プロ・テレビ朝日・ADK・東映
Plastic Model Kits of Mobile Suit Gundam Series

Plastic Model Kits of Mobile Suit Gundam Series

Gundam plastic model kits, which were introduced in 1980, have sold a total of more than 400 million units. ©創通・サンライズ
Products for Older Consumers

Products for Older Consumers

These high-quality products for adults draw on the technical capabilities cultivated by Bandai over many years. ©車田正美/「聖闘士星矢 黄金魂」製作委員会
Vending Machine Capsule Products and Card Products Business

Vending Machine Capsule Products and Card Products Business

Development of diverse entertainment options that meet user needs, such as vending machine capsule products, CARDDASS, and DATA CARDDASS. ©BNP/BANDAI, NAS, TV TOKYO
©BNP/BANDAI, DENTSU, TV TOKYO
©BANDAI
©創通・サンライズ
Confectionery and Foods Business

Confectionery and Foods Business

Development of character-themed confectionery and food products, centered on candy toys. ©バードスタジオ/集英社・フジテレビ・東映アニメーション
©L5/YWP・TX
©BANDAI・こどもの館
Apparel and Lifestyle Goods Business

Apparel and Lifestyle Goods Business

Development of a wide array of products, including character apparel, lifestyle goods, sundries, and cosmetics. ©池田理代子プロダクション
©武内直子・PNP・東映アニメーション
©2016 テレビ朝日・東映AG・東映
©やなせたかし/フレーベル館・TMS・NTV
BabyLabo Series

BabyLabo Series

This series of toys for babies, which is based on the principles of brain science, aims to be No.1 in baby satisfaction. ©やなせたかし/フレーベル館・TMS・NTV
Radio-controlled toy series

Radio-controlled toy series

These radio-controlled toys offer a wide range of fun, both indoors and outdoors, with a robust lineup.
Othello series

Othello series

Othello, which originated in Japan, is now a favorite of people around the world. TM&© Othello,Co,and MegaHouse
Stationery Business

Stationery Business

In a variety of stationery categories, such as character stationery, fancy stationery, and creative stationery, we offer products that are highly popular with customers of all ages, from children to adults.

Press Release

Group Companies

Toys and Hobby SBU Main Group Companies

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