Toys and Hobby | BANDAI NAMCO Group | NAMCO BANDAI Holdings

The Toys and Hobby SBU’s product lineup includes toys, candy toys, cards, vending machine capsule products, plastic models, apparel, and sundries. In the future, in accordance with our the vision in the mid-term plan—True Globalization—we will further develop the character merchandising business model, one of our core strengths, on a global basis. In the Japanese market, we will aim to establish dominant No. 1 positions in all product categories. In overseas markets, we will implement integrated Europe-U.S. brand management for core IP. In addition, we will expand our operations by strengthening links between Japan and other Asian markets.

Content

Strengthen Characters & Service

Super Sentai(Power Rangers)series

These established characters for boys have been popular with children for many years.
©2012 TV ASAHI・TOEI AG・TOEI

Kamen Rider series

These established characters for boys have been popular with children for many years.
©2011 ISHIMORIPRO・TV ASAHI・TOEI AG・TOEI
Pretty Cure! series

Products for the most recent Smile Pretty Cure! series. We are developing a lineup of products that are based on the themes of "becoming the character" and "stylish."
©ABC・TOEI ANIMATION

Tamagotchi series

This popular series enables users to customize games and other items downloaded from mobile phone sites.
©BANDAI/WiZ 2004
BabyLabo series

This series of toys for babies, which is based on the principles of brain science, aims to be No.1 in baby satisfaction.
©Takashi Yanase/Froebel-kan・TMS・NTV

Products for older consumers

High-quality products for adults that draw on the technical capabillities cultivation by BANDAI over many years.
©尾田栄一郎/集英社・フジテレビ・東映アニメーション
Mobile Suit Gundam plastic models

This Plastic model of the Mobile Suit Gundam series , which marked the 30th anniversary of its debut in 2010, has sold more than 400 million units.
©SOTSU·SUNRISE

Little Battle eXperience series

Little Battle eXperience plastic models, which have been in development since 2011, are popular among elementary school boys.
©L5/PDS・TX
Card business

In line with diversifying needs, we have entered new fields and introduced strong characters, resulting in popularity with a wide range of customer groups.
©BIRD STUDIO/SHUEISHA・FUJI TV・TOEI ANIMATION ©BANDAI 2010-2012

Best Othello

Othello, which originated in Japan, is now a favorite of people around the world.
Power Rangers series

In the POWER RANGERS series,the heroes from the domestic series in Japan have been remade for overseas markets.
©2011 TOEI COMPANY,LTD.All Rights Reserved.
©2011 SCG Power Rangers LLC.

Super Sentai(Power Rangers)series

These established characters for boys have been popular with children for many years.
©2012 TV ASAHI・TOEI AG・TOEI

Kamen Rider series

These established characters for boys have been popular with children for many years.
©2011 ISHIMORIPRO・TV ASAHI・TOEI AG・TOEI
Pretty Cure! series

Products for the most recent Smile Pretty Cure! series. We are developing a lineup of products that are based on the themes of "becoming the character" and "stylish."
©ABC・TOEI ANIMATION

Tamagotchi series

This popular series enables users to customize games and other items downloaded from mobile phone sites.
©BANDAI/WiZ 2004
BabyLabo series

This series of toys for babies, which is based on the principles of brain science, aims to be No.1 in baby satisfaction.
©Takashi Yanase/Froebel-kan・TMS・NTV

Products for older consumers

High-quality products for adults that draw on the technical capabillities cultivation by BANDAI over many years.
©尾田栄一郎/集英社・フジテレビ・東映アニメーション
Mobile Suit Gundam plastic models

This Plastic model of the Mobile Suit Gundam series , which marked the 30th anniversary of its debut in 2010, has sold more than 400 million units.
©SOTSU·SUNRISE

Little Battle eXperience Series

Little Battle eXperience plastic models, which have been in development since 2011, are popular among elementary school boys.
©L5/PDS・TX
Card business

In line with diversifying needs, we have entered new fields and introduced strong characters, resulting in popularity with a wide range of customer groups.
©BIRD STUDIO/SHUEISHA・FUJI TV・TOEI ANIMATION ©BANDAI 2010-2012

Best Othello

Othello, which originated in Japan, is now a favorite of people around the world.
Power Rangers series

In the POWER RANGERS series,the heroes from the domestic series in Japan have been remade for overseas markets.
©2011 TOEI COMPANY,LTD.All Rights Reserved.
©2011 SCG Power Rangers LLC.

Mid-term Business Plan & Strategies by Business

■ Mid-term Business Plan

Become "the premier company" in the character
business by spreading our strength globally.

■ Strategies by Business

・Carry out integrated brand management of
the U.S. and Europe.
・Conduct Japan-originated business activities
simultaneously in Asia.
・Become overwhelming No. 1 in Japan.
・Enhance competitiveness through value chain reform.

In Japan, we will strive to achieve No. 1 share in all categories by strengthening the development of our long-established characters and expanding target customers. In the U.S. and European regions, we will realize more dynamic product development by unifying the planning and marketing functions in these regions. We will aim to expand our market share mainly in the boys' toys segment. In the Asian region, we will treat Japan and Asia as one unified market and conduct business activities simultaneously, from information transmission to product sales. As a measure to link different regions, we will be enhancing our governance overseas and reforming our value chain to enable a faster response and manufacturing of products at more competitive prices.