Planning, development, production, and sales of toys, plastic models, capsule toys, cards, confectionery and foods, apparel, sundries, prizes, stationery, and other products
Role and Strategy
In accordance with its Mid-term Vision—Globalization, Asia No. 1, Europe and the Americas Challenge—the Toys and Hobby SBU will aim for further growth to become No. 1 in Asia, including Japan. In addition, in the U.S. and Europe the SBU will strive to restore its business foundation and take on new challenges. By implementing these strategies, the SBU will reinforce the strengths of the IP axis strategy on a worldwide basis.
Globalization, Asia No. 1,
Europe and the Americas Challenge
Strategies by Business
Strengthen the IP-based business model
No.1 in All Asia and in each business in each country