Amusement Facility

Amusement Facility

We will provide amusement facilities that leverage BANDAI NAMCO's distinctive strengths in order to provide value.

As a key point of customer contact for the BANDAI NAMCO Group, the Amusement Facility SBU will focus on leveraging the distinctive entertainment know-how of the Group in developing amusement facilities that distinguish the Group from its competitors. We will implement campaigns and other initiatives to develop operations tailored to each segment of our customer base.

Strengthen Characters & Service

  • J-WORLD TOKYO(東京都豊島区)

    J-WORLD TOKYO

    A world first! A theme park that enables visitors to enjoy products based on the Jump manga magazine. With this new type of entertainment, customers can identify with characters by playing the leading role and actively experiencing the world of each product.
    ©尾田栄一郎/集英社・フジテレビ・東映アニメーション

    Asobi Park

    Asobi Park

    This park, which features powdery, pure white sand, fosters communication between parents and children, thereby awakening the children’s imagination and creativity.

  • Cafe & Bar CHARACRO

    Cafe & Bar CHARACRO

    Based on the concept of cross-over between the real world and the world of products, this new type of character-based cafe and bar enables customers to experience the worlds of popular animations and games.
    ©SUNRISE/T&B MOVIE PARTNERS ©SUNRISE/T&B PATNERS

    Aikatsu! Official Shop

    Aikatsu! Official Shop

    This is a character event shop for Aikatsu!, a popular animation planned by Bandai and Sunrise and produced by Sunrise.
    ©SUNRISE/BANDAI,DENTSU,TV TOKYO

  • KAMEN RIDER Action Stadium

    KAMEN RIDER Action Stadium

    This character-experience amusement facility enables visitors to become KAMEN RIDER heroes, who enjoy strong popularity among children.
    ©2013石森プロ・テレビ朝日・ADK・東映

    Amusement facilities

    Amusement facilities

    With approximately 200 amusement facilities in Japan, we offer a wide variety of facilities to meet the needs of diverse customers, including facilities for families and couples and facilities that combine amusement and characters.

  • NAMJATOWN

    NAMJATOWN

    In addition to 13 highly distinctive attractions, visitors can also enjoy food at such venues as Namja Gyoza Stadium and Dessert Wonderland.

    TOEI HERO WORLD: Namco Action Museum

    TOEI HERO WORLD: Namco Action Museum

    An entertainment museum that offers entirely new and dramatic experiences, from seeing and playing to learning and eating, within the worlds of generations of superheroes from Toei “tokusatsu” productions, which combine live action and special effects.
    ©石森プロ・テレビ朝日・ADK・東映AG・東映ビデオ・東映

  • Asakusa Hanayashiki

    Asakusa Hanayashiki

    Hanayashiki Co., Ltd.

  • J-WORLD TOKYO(東京都豊島区)

    J-WORLD TOKYO

    A world first! A theme park that enables visitors to enjoy products based on the Jump manga magazine. With this new type of entertainment, customers can identify with characters by playing the leading role and actively experiencing the world of each product.
    ©尾田栄一郎/集英社・フジテレビ・東映アニメーション

    Asobi Park

    Asobi Park

    This park, which features powdery, pure white sand, fosters communication between parents and children, thereby awakening the children’s imagination and creativity.

  • Cafe & Bar CHARACRO

    Cafe & Bar CHARACRO

    Based on the concept of cross-over between the real world and the world of products, this new type of character-based cafe and bar enables customers to experience the worlds of popular animations and games.
    ©SUNRISE/T&B MOVIE PARTNERS ©SUNRISE/T&B PATNERS

    Aikatsu! Official Shop

    Aikatsu! Official Shop

    This is a character event shop for Aikatsu!, a popular animation planned by Bandai and Sunrise and produced by Sunrise.
    ©SUNRISE/BANDAI,DENTSU,TV TOKYO

  • KAMEN RIDER Action Stadium

    KAMEN RIDER Action Stadium

    This character-experience amusement facility enables visitors to become KAMEN RIDER heroes, who enjoy strong popularity among children.
    ©2013石森プロ・テレビ朝日・ADK・東映

    Amusement facilities

    Amusement facilities

    With approximately 200 amusement facilities in Japan, we offer a wide variety of facilities to meet the needs of diverse customers, including facilities for families and couples and facilities that combine amusement and characters.

  • NAMJATOWN

    NAMJATOWN

    In addition to 13 highly distinctive attractions, visitors can also enjoy food at such venues as Namja Gyoza Stadium and Dessert Wonderland.

    TOEI HERO WORLD: Namco Action Museum

    TOEI HERO WORLD: Namco Action Museum

    An entertainment museum that offers entirely new and dramatic experiences, from seeing and playing to learning and eating, within the worlds of generations of superheroes from Toei “tokusatsu” productions, which combine live action and special effects.
    ©石森プロ・テレビ朝日・ADK・東映AG・東映ビデオ・東映

  • Asakusa Hanayashiki

    Asakusa Hanayashiki

    Hanayashiki Co., Ltd.

Page Top

Mid-term Business Plan & Strategies by Business

 Mid-term Business Plan

  • Become an overwhelming leader in the market
  • Strive to obtain 300% customer satisfaction and 30% market share
  •  

 Strategies by Business

  • ・Advance marketing by customer segment.
  • ・Establish chain store management.
  • ・Develop models to utilize IP at facilities.
  • ・Explore overseas markets.

In Japan, we will strengthen our offering of facilities and services for each customer segment. We will also pursue better service and higher efficiency by brushing up our operations at facilities and supply chains. Furthermore, we will start developing a new type of facility by integrating our expertise in the operation of characters facilities and theme parks. Overseas, we will be constructing a facility in the Asian region using a popular IP at the local market over the medium term.

Page Top

Press Release

MORE

Page Top

Group Companies

Page Top

footer

Strategic Business Units