Special Feature | Newsletter No.81 | IR library | IR Information

BANDAI HOBBY CENTER’s New Factory:Featuring a Comprehensive System for Increased Gundam Model Kit Production!

Our objective is to establish a stable production structure. To accomplish this, we built a new factory, the BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE (BHCPDII), on a lot near the Main Building of the Bandai Hobby Center (BHC), which was already in operation. BHCPDII commenced operations in July 2025, and once full-scale operations commence in FY2027.3, total production in the model kit business is planned to increase by approximately 35% compared to FY2024.3.
Furthermore, the new factory is attached to a museum, allowing observation by the public (by reservation only). In addition, visitors to the museum can view exhibits on a variety of model kits, including those from the Gundam series, and experience designing a model kit, activities which promise to maximize customer engagement.

BHCPDII｜From Shizuoka to the World: A New Era of Bandai Spirits Model Kits Is Beginning

● Overview

Name	BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE (Abbreviation: BHCPDII Abbreviation reading: Bandai Hobby Center PD2)
Address	500-15, Naganuma, Aoi-ku, Shizuoka-city, Shizuoka 420-0813, Japan Google Map
Lot area	Approximately 14,724㎡
Total floor area	Approximately 18,076㎡, 3 stories above ground
Number of molding machines	10 multicolor molding machines, 84 single color molding machines ^*as of the start of full-scale operations in FY2027.3 (planned)

From Shizuoka to the World: A New Era of Bandai Spirits Model Kits Is Beginning

Having commenced operations, the new factory BHCPDII is forging a path for the future of Bandai Spirits.
At this factory, we have established an innovative production environment and a workplace environment in which employees can work energetically and with joy, thereby enhancing productivity and efficiency. Through dedicated and passionate Monozukuri (craftsmanship), we deliver high-quality products around the world while aiming to further enhance the value of the Bandai Spirits brand.
The attached BHCPDII MUSEUM is focused on providing hands-on experiences that convey the fun of manufacturing and spark visitors’ interest in the industry, with the goal of inspiring them to consider it as a future career.
For over half a century, we have operated in the model kit business in Shizuoka. Moving forward, we will continue to disseminate model kit culture together with employees, local residents, and other stakeholders.

Hiroshi Sakakibara
President and CEO
BANDAI SPIRITS CO., LTD.

Stylish, functional uniforms and the colors of molding machines boost worker motivation!

Next-Generation Monozukuri Environment and Facilities: Forging a Path for New Value Creation in Model Kits

Makoto Takahashi
General Manager
Hobby Division
BANDAI SPIRITS CO., LTD.

The new factory BHCPDII is a showcase factory designed to convey the appeal of Monozukuri.
In the production area, we have introduced the latest material handling equipment and optimized production processes, thereby establishing a system capable of stable production even with reduced personnel. Automatic conveyance systems are employed from multicolor molding, the company’s forte, and single-color molding through shipment, enabling a consistent production system that has cut transport costs and established a foundation for sustainable Monozukuri that reduces employees’ workloads while allowing them to exercise their creativity as model kit designers.
Furthermore, we prioritize the mental and physical health and well-being of workers, taking great care with the factory’s air conditioning and lighting, the colors of facilities and machines, and the design of uniforms. Through these efforts, we are building an ideal environment in which employees and others involved in the model kit business take pride in their work and a stage from which we can convey the sentiments and appeal of Bandai Spirits to the world.

In terms of environmental initiatives, we have adopted the latest energy-saving and energy-generating facilities, obtaining ZEB certification for achieving net-zero energy consumption in the building. We are actively engaged in reducing CO2 emissions through efforts such as generating energy to cover that which is used in the production area. In addition, the superior earthquake and flood resistance of the building is capable of saving lives and maintaining business operations in the event of a large-scale disaster, ensuring comprehensive business continuity.
The BHCPDII MUSEUM serves as a base for conveying the appeal of Monozukuri, allowing visitors to observe, learn about, and experience the manufacturing process for model kits. The museum provides a look at the factory in operation and a hands-on experience designing a model kit from the Gundam series or another brand. Visitors can experience the entire manufacturing process for model kits, including modeling, coloring, mold design, molding, and package design, via touch panel and take home the packaging box they designed. This experience creates a new contact point for fans. Through enhancing brand value, securing additional revenue streams, and establishing systems for visitor-exclusive product sales and repeat visitor creation, we are expanding beyond the manufacturing business and developing an experience-based value business.
Moving forward, as a beloved factory and facility rooted in the community, BHCPDII will make even greater contributions to the vitalization of the regional economy through strengthening collaborations with local businesses and the community.

The factory’s interior features a stylish and appealing color scheme that stimulates creativity
As one of our proactive initiatives for environmental consideration, we have installed 1,080^* solar panels at the factory to reduce electricity consumption
* Including the solar panels of the Main Building, 1,858 panels have been installed at the Bandai Hobby Center

To commemorate the commencement of operations at the new factory and the opening of the museum, we opened a pop-up store in Shin-Shizuoka cenova
Note: As of this publication, the store has closed
The secondary station name “Bandai Hobby Center-mae” has been added to signs for Naganuma Station, the train station nearest the Bandai Hobby Center. Such adoption of a secondary station name is a first for Shizuoka Railway!

The new factory BHCPDII is attached to BHCPDII MUSEUM, an experience-based museum that allows visitors to observe, learn about, and experience the manufacturing process for model kits (by reservation only). The museum provides the opportunity to observe, learn about, and actually experience the evolution Bandai Spirits underwent and the challenges it faced in model kit manufacturing, thereby conveying the appeal of Monozukuri to people of all age groups, from children to adults. The high-quality, reservation-only experience offered by the museum has received positive feedback from a multitude of visitors since the museum’s opening and, as a new business opportunity, is contributing to brand value enhancement and revenue generation.

BHCPDII MUSEUM｜Providing the Opportunity to Observe the Bandai Hobby Center’s New Factory and Experience Model Kit Planning and Development

● Overview

Name	BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE MUSEUM (Abbreviation: BHCPDII MUSEUM Abbreviation reading: Bandai Hobby Center PD2 Museum)
Hours of operation	9 a.m.–5:30 p.m. (closed: Sundays, Mondays, national holidays, New Year holidays, and other days designated by the company)
Address	Bandai Hobby Center New Factory 2F and 3F, 500-15, Naganuma, Aoi-ku, Shizuoka-city, Shizuoka 420-0813, Japan
Admission fee	Adults aged 13 or older: ¥2,860 / Children: ¥1,100 / Children pre-school aged or younger: free (includes 10% tax)
Estimated time required for visit	Approximately 90 minutes
Official website	https://bhcpdii.bandai-hobby.net Note: By reservation only

Upon stepping into the entrance, visitors are greeted by design documents for Gundam model kits from all generations, the 30MS line, and other products

Standing before the entrance is a 1:1 scale Gundam model kit monument. It’s a unique sight from both the front and the back!

Visitors can observe the new factory from the museum, getting an up-close, immersive view of the factory floor with its molding machines in operation and feeling the authentic atmosphere of the front lines of craftsmanship!

The museum’s Study Area contains an abundance of information on the Bandai Hobby Center’s history and the technological progress it has made. The area allows visitors to learn about model kit manufacturing know-how cultivated over a period exceeding 50 years and the latest related technologies, through which they will gain an understanding of the systems behind the entire manufacturing process—from planning through design, molding, and shipment—as well as deep knowledge of Bandai Spirits’ technological innovations in the model kit industry and its commitment to quality.

Built at an event by a multitude of local residents and other participants, 4,000 Gundam model kits are gathered into an awe-inspiring display!

Visitors become model kit designers and experience the entire model kit creation process! The experience begins when they create their very own DESIGNER ID and consists primarily of designing the shape, colors, molds, and packaging of a model kit in a CG environment. After completing the experience, visitors can take home the original package they designed as well as a runner plate from their chosen model as souvenirs.

Introducing museum-exclusive model kits!These kits are only available for purchase by museum visitors through the PREMIUM BANDAI website.

BHCPDII features many markings designed to resemble model kits! Visitors can enjoy discovering their locations and unique designs!

In the Laboratory Area, home to the museum’s experience-based activities, visitors who pay attention to the walls will be treated to a display of essential manufacturing equipment and the colorful pellets from which Gundam model kits are made—a rare collection of items that can only be seen in the museum!

Official PR ambassadors for Bandai Spirits model kits, LINKL PLANET discover the appeal of model kits together with fans and engage in activities that spread the joy of these kits across the world.

LINKL PLANET’s fifth single “Miru Yume Kasanare” released on November 23!

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