Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

Our Business

Major IP in Group Products and Services

The IP Axis Strategy

The IP Axis Strategy

The BANDAI NAMCO Group develops entertainment products and services in a wide range of fields leveraging abundant IP. The objective of the IP axis strategy, which is the Group’s greatest strength, is to maximize the value of IP by providing products and services in the optimal business field at the optimal time, in line with the characteristics of the IP. Moving forward, BANDAI NAMCO Group will accelerate evolution in the IP axis strategy in order to realize sustained growth for the next 50 or 100 years.

*IP: Characters and other intellectual property

Major IP in Group Products and Services

  • THE IDOLM@STER Series
    THE IDOLM@STER Series
    This IP was introduced in2005. Centered on idol production game content for smartphones and home video games, it has earned popularity among a wide range of fans, including both men and women. We are rolling out products and services on a Groupwide basis, such as music CDs, live events, animations, comics, Web radio, and a variety of merchandise.©窪岡俊之
    ©BANDAI NAMCO Entertainment Inc.
  • IDOLiSH7
    IDOLiSH7
    Since the launch of a game app for smartphones in 2015, IDOLiSH7 has achieved a high level of popularity, especially among women. The BANDAI NAMCO Group is rolling out a wide range of products and services including animations, live events, music CDs, and goods. IDOLiSH7 reached its fifth anniversary in 2020, and the Group is further expanding IDOLiSH7 IP development initiatives.©BNOI/アイナナ製作委員会
  • Ultraman Series
    Ultraman Series
    Since its launch in 1996, Ultraman has earned the support of a wide range of age groups, extending to two or even three generations. The BANDAI NAMCO Group provides Ultraman products and services, such as toys and visual packaged products.©円谷プロ
    ©ウルトラマンZ製作委員会・テレビ東京
  • Mobile Suit Gundam Series
    Mobile Suit Gundam Series
    Since its launch in 1979, Mobile Suit Gundam products have earned support among a wide range of age groups. Centered on visual products, these include plasticmodels, home video games, and network content. In addition to Japan, Mobile Suit Gundam initiatives are being rolled out around the world, including appearances in Hollywood films.©創通・サンライズ
  • KAMEN RIDER Series
    KAMEN RIDER Series
    The KAMEN RIDER series has been popular among boys for more than 45 years and has earned the support of a wide range of age groups in Japan and overseas. The BANDAI NAMCO Group provides various KAMEN RIDER products and services, such as toys and home video games.©2020 石森プロ・テレビ朝日・ADK EM・東映
  • Super Sentai Series
    Super Sentai Series
    Super Sentai has been popular among boys for more than 40 years, and has also earned strong support in Asia. The BANDAI NAMCO Group provides a wide range of Super Sentai products and services, centered on toys.©2020 テレビ朝日・東映AG・東映
  • Anpanman
    Anpanman
    Anpanman has been popular among parents and children for more than 30 years. The BANDAI NAMCO Group provides Anpanman products and services, centered on toys for infants.©やなせたかし/フレーベル館・TMS・NTV
  • PAC-MAN
    PAC-MAN
    In 2005, PAC-MAN was recognized by Guinness World Records as the most successful coin-operated amusement machine. Today, 40 years after its launch, this BANDAI NAMCO Group original IP is still popular around the world.©BANDAI NAMCO Entertainment Inc.
  • Tamagotchi Series
    Tamagotchi Series
    This original IP has been supported for more than 20 years since it was created as a portable digital nursing game. Through a variety of products and services, this has become an established IP that is popular with two generations, parents and their children.©BANDAI, WiZ
  • PRETTY CURE! Series
    PRETTY CURE! Series
    The PRETTY CURE! series has been popular among girls for more than 15 years. The BANDAI NAMCO Group provides a wide range of PRETTY CURE! products and services, centered on toys.©ABC-A・東映アニメーション
  • DRAGON BALL Series
    DRAGON BALL Series
    Launched in 1984, DRAGON BALL comics and animations have earned the support of customers around the world for many years. The BANDAI NAMCO Group provides a wide range of DRAGON BALL products and services, such as home video games, network content, card products, and figures.©バードスタジオ/集英社・フジテレビ・東映アニメーション
  • Love Live! Series
    Love Live! Series
    This IP, which was created from a project linking magazines, visual products, and music, was introduced in 2010. In addition to magazine pages and visual and music packaged products, live events are also highly popular.©2019 プロジェクトラブライブ!サンシャイン!!ムービー
  • BORUTO / NARUTO
    BORUTO / NARUTO
    This IP was introduced in 1999, and its comics and animations have been popular around the world for many years. The BANDAI NAMCO Group is providing a wide range of products and services, centered on home video games and network content.©岸本斉史 スコット/集英社・テレビ東京・ぴえろ
  • ONE PIECE
    ONE PIECE
    Launched in 1997, ONE PIECE comics and animations have been popular around the world for many years. The BANDAI NAMCO Group provides a wide range of ONE PIECE products and services, such as home video games, network content, and figures.©尾田栄一郎/集英社・フジテレビ・東映アニメーション