The IP axis strategy is the greatest strength of the Bandai Namco Group, which has a diverse range of businesses and extensive know-how in the field of entertainment.
It is through the IP axis strategy that the Group works to maximize IP value by leveraging IP worldviews and providing the optimal products and services in the optimal regions at the optimal times.
In addition to maximizing businesses, the Bandai Namco Group is aiming to expand the potential of IP in order to maximize long-term IP value. To that end, the Group will advance, promote, and expand the IP axis strategy.
*IP: Characters and other intellectual property
Since the launch of a game app for smartphones in 2015, IDOLiSH7 has achieved a high level of popularity, especially among women. The Bandai Namco Group is rolling out a wide range of products and services, including animations, live events, music CDs, and goods.
This IP was introduced in2005. Centered on idol production game content for smartphones and home video games, it has earned popularity among a wide range of fans, without regard to gender. We are rolling out variety of products and services, such as music CDs, live events, animations, comics, Web radio, and a variety of merchandise.
© 窪岡俊之THE IDOLM@STER™&
© Bandai Namco Entertainment Inc.
Since its launch in 1966, Ultraman has earned the support of a wide range of age groups, extending to two or even three generations. The Bandai Namco Group provides Ultraman products and services, such as toys and visual products.
The KAMEN RIDER series has been popular for more than 50 years and has earned the support of a wide range of age groups around the world. The Bandai Namco Group provides various KAMEN RIDER products and services, centered on toys.
© 2022 石森プロ・テレビ朝日・ADK EM・東映
Since the launch of Mobile Suit Gundam in 1979, Mobile Suit Gundam products have earned support among a wide range of age groups. Centered on visual products, these include plastic models, home video games, network content, and amusement machines. In addition to Japan, Mobile Suit Gundam initiatives are being rolled out around the world, including Hollywood films.
The Super Sentai series has maintained its popularity with more than 45 products and has also earned support in Asia. The Bandai Namco Group provides a wide range of Super Sentai products and services, centered on toys.
Anpanman has been popular among parents and children for more than 30 years. The Bandai Namco Group provides Anpanman products and services, centered on toys for infants.
This inhouse IP was created as a portable nurturing toy in 1996 and today is supported by two generations–parents and their children. We are implementing a wide range of rollouts, such as Tamagotchi products based on collaboration with the IP of other companies.
Launched in 1984, DRAGON BALL comics and animations have earned the support of customers around the world for many years. The Bandai Namco Group provides a wide range of DRAGON BALL products and services, such as home video games, network content, card products, and figures.
With a theme of “eating,” PAC-MAN was created in 1980 as a game that could be enjoyed by all, without regard to age or gender. Since then, in addition to game development, PAC-MAN has been used in character merchandising and has appeared in a variety of company commercials. Even today, it is popular around the world. PAC-MAN is one of the in-house IPs that is representative of Bandai Namco.
PAC-MAN™＆©Bandai Namco Entertainment Inc.
The PRETTY CURE! series has been popular for more than 15 years, centered on children ages three to six. The Bandai Namco Group provides a wide range of PRETTY CURE! products and services, centered on toys.
This IP was introduced in 1999, and its comics and animations have been popular around the world for many years. The Bandai Namco Group is providing a wide range of products and services, centered on home video games and network content.
© 岸本斉史 スコット／集英社・テレビ東京・ぴえろ
This IP, which was created from a project linking magazines, visual products, and music, was introduced in 2010. In addition to magazine pages and visual and music packaged products, live events are highly popular.
© 2022 プロジェクトラブライブ！スーパースター!!
Launched in 1997, ONE PIECE comics and animations have been popular around the world for many years. The Bandai Namco Group provides a wide range of ONE PIECE products and services, such as home video games, network content, and figures.