Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

Our Business

Major IP in Group Products and Services

The IP Axis Strategy

The IP Axis Strategy

The BANDAI NAMCO Group develops entertainment products and services in a wide range of fields leveraging abundant IP. The objective of the IP axis strategy, which is the Group’s greatest strength, is to maximize the value of IP by providing products and services in the optimal business field at the optimal time, in line with the characteristics of the IP. Moving forward, BANDAI NAMCO Group will accelerate evolution in the IP axis strategy in order to realize sustained growth for the next 50 or 100 years.

*IP: Characters and other intellectual property

Major IP in Group Products and Services

  • AIKATSU! Series
    AIKATSU! Series
    AIKATSU!, a popular IP that was created from card products, is popular among girls. We are providing a wide range of products and services, including toys, games, and amusement facilities, centered on cards and animations.©BNP/BANDAI, DENTSU, TV TOKYO
  • THE IDOLM@STER
    THE IDOLM@STER
    We are rolling out products and services on g Groupwide basis, such as music CDs, live performances, animations, comics, Web radio, and a variety of merchandise, centered on smartphone and home video games in which players act as producers for idols.©窪岡俊之
    ©BANDAI NAMCO Entertainment Inc.
  • Ultraman series
    Ultraman series
    Ultraman has earned the support of a wide range of age groups, extending to two or even three generations. The BANDAI NAMCO Group provides products and services, such as toys and visual packaged products.©円谷プロ
    ©ウルトラマンジード製作委員会・テレビ東京
  • Kamisama Minarai:Himitsu no Cocotama
    Kamisama Minarai:
    Himitsu no Cocotama
    This IP for girls was launced in FY2016.3. We are developing products and services including stationery, facilities, and music, centerd on doll house toys.©BANDAI/TV TOKYO・ここたま製作委員会
  • KAMEN RIDER Series
    KAMEN RIDER Series
    This IP has been popular among boys for more than 45 years and has earned the support of a wide range of age groups in Japan and overseas. The BANDAI NAMCO Group provides a wide range of products and services, such as toys and home video games.©2017 石森プロ・テレビ朝日・ADK・東映
  • Mobile Suit Gundam Series
    Mobile Suit Gundam Series
    Since its launch in 1979, Mobile Suit Gundam products has earned support among a wide range of age groups. Centered on visual products, these include plastic models, home video games, and network content. Its popularity is currently increasing, not only in Japan but also in Asia and other regions.©創通・サンライズ
  • Super Sentai (Power Rangers) Series
    Super Sentai (Power Rangers) Series
    This IP has been popular among boys for more than 40 years. The BANDAI NAMCO Group provides a wide range of products and services, such as toys and home video games.©2018 テレビ朝日・東映AG・東映
  • Anpanman
    Anpanman
    This IP has been popular among parents and children for many years. The BANDAI NAMCO Group provides Anpanman products and services, centered on toys for infants.©やなせたかし/フレーベル館・TMS・NTV
  • TAIKO: DRUM MASTER
    TAIKO: DRUM MASTER
    This music game, which includes arcade games, home video games, and game applications, is popular with men and women of all ages.©BANDAI NAMCO Entertainment Inc.
  • Tamgotchi Series
    Tamgotchi Series
    This original IP has been supported for 20 years since it was created as a portable digital nursing game. Through a variety of products and services, this has become an established IP that is popular with two generations, parents and their children.©BANDAI,WiZ
  • TEKKEN
    TEKKEN
    This 3D fighting game has earned support from players around the world for more than 20 years. In 2017, TEKKEN 7, the first numbered TEKKEN title in home video games in eight years, was released and became the focus of attention in Japan and oveerseas.©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.
    TEKKENTM7&©BANDAI NAMCO Entertainment Inc.
  • DRAGON BALL
    DRAGON BALL
    DRAGON BALL comics and animations have earned the support of customers for many years in Japan and overseas. The BANDAI NAMCO Group provides a wide range of products and services, such as home video games, network content, card products, and figures.©バードスタジオ/集英社・フジテレビ・東映アニメーション
  • PAC-MAN
    PAC-MAN
    In 2005, PAC-MAN was recognized by Guinness World Records as the most successful coin-operated arcade game. Today, this original IP is still popular around the world. In FY2017.3, to acquire more fans for the IP, we launched the PAC-STORE, a brand for young women, and we are rolling out this brand around the world.©BANDAI NAMCO Entertainment Inc.
  • PRETTY CURE! Series
    PRETTY CURE! Series
    This IP has been popular among girls for more than 15 years. The BANDAI NAMCO Group provides a wide range of products and services, such as toys and home video games.©ABC-A・東映アニメーション
  • Yo-kai Watch
    Yo-kai Watch
    Created form LEVEL-5 Inc.’s home video game, this IP is popular among a wide range of age groups. The BANDAI NAMCO Group offers products in Japan and Asia, centered on toys.©L5/YWP・TX
  • Love Live! Series
    Love Live! Series
    This IP was created from a project linking magazines, visual products, and music. In addition to magazine pages and packaged visual and music products, live events are also highly popular.©2017 プロジェクトラブライブ!サンシャイン!!
  • ONE PIECE
    ONE PIECE
    ONE PIECE comics and animations have been popular for many years in Japan and overseas. The BANDAI NAMCO Group provides a wide range of products and services, such as home video games, network content, and figures.©尾田栄一郎/集英社・フジテレビ・東映アニメーション