Dreams, Fun and Inspiration  BANDAI NAMCO Group

BANDAI NAMCO Holdings Inc.

Our Business

Major IP in Group Products and Services

The IP Axis Strategy

The IP Axis Strategy

The BANDAI NAMCO Group develops entertainment products and services in a wide range of fields leveraging abundant IP. The objective of the IP axis strategy, which is the Group’s greatest strength, is to maximize the value of IP by providing products and services in the optimal business field at the optimal time, in line with the characteristics of the IP. Moving forward, BANDAI NAMCO Group will accelerate evolution in the IP axis strategy in order to realize sustained growth for the next 50 or 100 years.

*IP: Characters and other intellectual property

Major IP in Group Products and Services

  • THE IDOLM@STER Series
    THE IDOLM@STER Series
    For this IP, we are rolling out products and services on a Groupwide basis, such as music CDs, live music, wanimations, comics, Web radio, and a variety of merchandise, centered on idol production game content for smartphones and home video games.©窪岡俊之
    ©BANDAI NAMCO Entertainment Inc.
  • Ultraman Series
    Ultraman Series
    Ultraman has earned the support of a wide range of age groups, extending to two or even three generations. The BANDAI NAMCO Group provides Ultraman products and services, such as toys and visual packaged products.©円谷プロ
    ©ウルトラマンR/B製作委員会・テレビ東京
  • KAMEN RIDER Series
    KAMEN RIDER Series
    The KAMEN RIDER series has been popular among boys for more than 45 years and has earned the support of a wide range of age groups in Japan and overseas. The BANDAI NAMCO Group provides a wide range of KAMEN RIDER products and services, such as toys and home video games.©2018 石森プロ・テレビ朝日・ADK・東映
  • GIRLS und PANZER
    GIRLS und PANZER
    This is an original animation that was first rolled out in 2012. The BANDAI NAMCO Group is widely involved in IP development initiatives, including visual production, visual and music packaged products, live events, and commercialization of related goods.©GIRLS und PANZER Finale Projekt
  • Mobile Suit Gundam Series
    Mobile Suit Gundam Series
    Since its launch in 1979, Mobile Suit Gundam products have earned support among a wide range of age groups. Centered on visual products, these include plastic models, home video games, and network content. In addition to Japan, Mobile Suit Gundam initiatives are being rolled out around the world, including appearances in Hollywood films.©創通・サンライズ
  • Super Sentai Series
    Super Sentai Series
    Super Sentai has been popular among boys for more than 40 years, and it has also earned strong support in Asia. The BANDAI NAMCO Group provides a wide range of Super Sentai products and services, such as toys and home video games.©2018 テレビ朝日・東映AG・東映
  • Anpanman
    Anpanman
    Anpanman has been popular among parents and children for many years. The BANDAI NAMCO Group provides Anpanman products and services, centered on toys for infants.©やなせたかし/フレーベル館・TMS・NTV
  • Tamagotchi Series
    Tamagotchi Series
    This original IP has been supported for more than 20 years since it was created as a portable digital nursing game. Through a variety of products and services, this has become an established IP that is popular with two generations, parents and their children.©BANDAI, WiZ
  • DRAGON BALL Series
    DRAGON BALL Series
    DRAGON BALL comics and animations have earned the support of customers for many years in Japan and overseas. The BANDAI NAMCO Group provides a wide range of DRAGON BALL products and services, such as home video games, network content, card products, and figures.©バードスタジオ/集英社・フジテレビ・東映アニメーション
  • BORUTO / NARUTO
    BORUTO / NARUTO
    Comics and animations have been popular for many years in Japan and overseas. The BANDAI NAMCO Group is providing a wide range of products and services, centered on home video games and network content.©岸本斉史 スコット/集英社・テレビ東京・ぴえろ
  • PAC-MAN
    PAC-MAN
    In 2005, PAC-MAN was recognized by Guinness World Records as the most successful coin-operated amusement machine. Today, this BANDAI NAMCO Group original IP is still popular around the world.©BANDAI NAMCO Entertainment Inc.
  • PRETTY CURE! Series
    PRETTY CURE! Series
    The PRETTY CURE! series has been popular among girls for 15 years. The BANDAI NAMCO Group provides a wide range of PRETTY CURE! products and services, such as toys and home video games.©ABC-A・東映アニメーション
  • Love Live! Series
    Love Live! Series
    This IP was created from a project linking magazines, visual products, and music. In addition to magazine pages and visual and music packaged products, live events are also highly popular.©プロジェクトラブライブ!サンシャイン!!
  • ONE PIECE
    ONE PIECE
    ONE PIECE comics and animations have been popular for many years in Japan and overseas. The BANDAI NAMCO Group provides a wide range of ONE PIECE products and services, such as home video games, network content, and figures.©尾田栄一郎/集英社・フジテレビ・東映アニメーション