Three years have passed since we formulated our Purpose, “Fun for All into the Future.” Our Purpose is the ultimate definition of the Bandai Namco Group and signals the direction in which we ought to head. Over the past three years, I feel our Purpose has become deeply entrenched across the Group. By translating our Purpose into multiple languages, we have seen it take root across our overseas Group companies as well, with local employees beginning to interpret and put it into practice in their own ways.
Under the new Mid-term Plan, which commenced in April 2025, we established the Mid- to Long-term Vision of “Connect with Fans,” which was positioned as our Mid-term Vision under the previous Mid-term Plan. The concept of “Connect with Fans” is closely related to our Purpose and is also something that is deeply ingrained within the Group, similar to our Purpose. Connecting with fans is extremely important to our business. In fact, it is fundamental to the work we do. With the new Mid-term Plan, we aim to create 360° connections with all types of fans,

including not only IP fans but also a wide range of business partners,shareholders, Group employees, and society as a whole. By doing so, we will achieve the further growth of the Bandai Namco Group, together with fans.
Integrated Report 2025 includes messages from internal directors working under a new management structure. In addition, the report provides an outline of the new Mid-term Plan and explanations from frontline personnel regarding key initiatives being implemented across various areas. For ESG-related information, the report includes not only a message from our lead independent outside director but also a roundtable discussion with the outside directors, sharing their perspectives on management oversight while introducing specific sustainability initiatives.
We hope that this integrated report helps readers gain a deeper understanding of the Bandai Namco Group’s direction and latest initiatives, and we ask that you look forward in anticipation to the future of the Group.