Promoting the Global Expansion of the Amusement Business | Integrated Report 2025 | IR library | IR Information

Continuing to Evolve the Amusement Unit　Promoting the Global Expansion of the Amusement Business

Accelerating Facility Openings and Expanding Machine Sales with a View Toward Global Expansion

In the Amusement Unit, we have raised the target for our overseas operating profit margin to 50% and are proceeding with plans to open facilities and expand machine sales on a global basis. Under the previous Mid-term Plan, we focused on opening new facilities primarily in Europe and North America. At the moment, we operate nearly 60 facilities overseas, centered on the United Kingdom and the Hong Kong Special Administrative Region of China. As we have made great strides with establishing an overseas foundation for our amusement facilities, we are now entering a phase in which we will focus on significant overseas expansion.
Under the current Mid-term Plan, we are focusing on expanding into markets across Asia, Europe, and North America, concentrating specifically on the five regions of Hong Kong Special Administrative Region of China, Shanghai, India, the United Kingdom, and the United States. Looking to the future, we will step up efforts to expand the number of regions in which we open facilities and cultivate the global talent needed to oversee such facilities with a view toward expanding further into India and other emerging markets.

Expanding Our Regions of Operation and Cultivating Global Talent for the Future

While we currently position our expansion into Asia and Hong Kong Special Administrative Region of China, as a high-priority initiative, we are also advancing our entry into the United States and Europe while carefully assessing the needs in each market. We also recognize India as an emerging market with tremendous potential. In consideration of the anticipated growth of the region’s domestic production and local companies, we will promote our entry from a long-term perspective, placing emphasis on collaboration with local business partners.
At the same time, we are acutely aware of the challenges we face in cultivating personnel who will lead our global expansion. In response to this challenge, we will step up efforts to develop global talent for the next generation, such as strengthening the system for overseas assignments as a structured career step and fostering a global mindset among employees through the provision of information.
We are also striving to reinforce collaboration between overseas Group companies and the business divisions in such ways as building frameworks for advancing local business development led by seconded employees and increasing the frequency of communication and speed of expansion through regular meetings between companies and other means. Furthermore, across the Group, we share information on facility opening plans in each region, thereby aligning the direction of the overseas strategies in each Unit.
The Amusement Unit is the only Unit in the Group that maintains physical contact points with fans. As such a presence, we will actively reflect the feedback of our global fan base within the Group and accelerate the global expansion of real-world entertainment.

What Purpose Means to Me

Based on my interpretation of our Purpose, I believe that in order to deliver “fun” to people around the world, it is imperative to first expand the number of contact points for connecting directly with fans. Real-world spaces are what allow for meaningful experiences and moving moments to happen, and I hope to continue expanding the opportunities provided by real-world spaces moving forward.