Expo 2025 Osaka, Kansai, Japan GUNDAM NEXT FUTURE PAVILION | Integrated Report 2025 | IR library | IR Information

Offering Powerful, Immersive Experiences Through the GUNDAM NEXT FUTURE PAVILION

The Bandai Namco Group is exhibiting the Gundam NEXT FUTURE PAVILION (hereinafter “the Pavilion”) at Expo 2025 Osaka, Kansai, Japan, which is being held from April through October 2025. The Pavilion serves as a beacon to a new future, and its interior and video content—the new from the Gundam series—create a powerful, immersive experience that sets it apart from other exhibits. Another distinctive feature of the Pavilion is its life-sized Gundam statue of approximately 17 meters in height, the first Gundam statue of such size in the Kansai region. The statue was created from materials reused from the life-sized moving Gundam previously exhibited at GUNDAM FACTORY YOKOHAMA (Yokohama, Kanagawa Prefecture) and is displayed in an all-new pose. The Pavilion has received a tremendous response from visitors, many of whom have taken a picture of themselves in front of the Gundam statue striking the same pose.

Contributing to the Cultivation of New Fans and Maximization of IP Value

Expo 2025 is a venue where a wide range of visitors from around the world gather to experience new technologies and the possibilities of the future. Through their experience at the Pavilion, we hope visitors will envision their own future in the setting and technology of the Gundam series, believing that its futuristic world will someday become reality. Right up until the opening of the Pavilion, we relentlessly pursued ways to inspire these sentiments in a multitude of visitors.
The response from visitors has convinced us that we have succeeded in reaching not only existing Gundam fans but also those new to the series. This success was made possible by bringing together elements of the Gundam world from the Pavilion’s in-universe experience—given form by its video, music, and crew members—and the Gundam statue encountered at the end of the exhibition.
It feels correct to say that the Pavilion has greatly contributed to the cultivation of new fans and the maximization of the IP value of the Gundam series. We will continue striving to make the Pavilion more effective as a place for forging connections with people from around the world through Gundam and for considering the future together with them.

Messages from the personnel in charge

Kenji
Kawaguchi

I hope that all visitors to Expo 2025 Osaka, Kansai, Japan will find appeal in the entertainment provided by the Bandai Namco Group and be inspired by Gundam to place their hope in space and the future. Rather than being a one-time success, we seek to ensure that the exhibition can serve as a springboard for future activities, building on the experience we have gained through the Pavilion.

Maki
Atsumi

In my opinion, the Pavilion has been an extremely worthwhile endeavor, as it has created an opportunity for a wide range of visitors, regardless of age, gender, or nationality, to experience the world of Gundam. Moving forward, we will provide more experiences that inspire many people to place their hopes in what the future holds.

What Purpose Means to Me

KawaguchiIn our business activities, as we are closely connected to our customers, we have instilled a mindset among employees that gives priority to considering what customers want and enjoy and creating works that we can cherish together. The essence of our Purpose is creating entertainment together with fans, and we experience this essence through fan reactions at events and on social media.

AtsumiMy connection with our Purpose became even deeper through my involvement in the exhibition at Expo 2025 Osaka, Kansai, Japan. The immersive experience offered by the pavilion encapsulates the idea of our Purpose that “Bandai Namco exists to share dreams, fun and inspiration with people around the world.” The entertainment that we offer serves as a door to another world, and we will continue to focus on how many of these doors we can create moving forward.