Promoting the Global Rollout of the GUNDAM CARD GAME to Expand Our Presence in the Trading Card Game Market | Integrated Report 2025 | IR library | IR Information

Launching the GUNDAM CARD GAME in July 2025

Amid the global expansion of the trading card game (TCG) market, we launched the GUNDAM CARD GAME in July 2025, the first BANDAI CARD GAMES game to be rolled out simultaneously worldwide in the three languages of Japanese, English, and Simplified Chinese. Since its release, the GUNDAM CARD GAME has been evaluated highly, enjoying a strong positive response from fans.
The GUNDAM CARD GAME is a trading card game where players battle each other using cards featuring mobile suits and pilots from the Gundam series. The game also offers a new feature: a collaboration with the miniature game series GUNDAM ASSEMBLE, in which battles are fought using approximately 5 cm Gundam model kits. By building and painting one’s own GUNDAM ASSEMBLE figure and placing it on the board, players can get a deeper sense of immersion and another layer of excitement in each battle.

Promoting Product Development with a Strong Awareness of Global Expansion

Planning for the GUNDAM CARD GAME began with an initial focus on fans in their 20s and 30s. With the aim of expanding the level of recognition of the Gundam series, we spent a great deal of time in the development phase so that we could create a game system and card designs that would be well-received in the markets of Europe and North America. By bringing together the TCG know-how we have accumulated over the years, we worked to lay a strong foundation that will allow the GUNDAM CARD GAME to be enjoyed by fans for many years to come.
In December 2024, we launched a beta version of the game, called Limited Box Ver.β, ahead of the official launch. Releasing a beta version of a trading card game is a very rare approach. Through the beta, we were able to gather direct feedback from fans, which informed our ongoing development efforts as we aimed to create an even better product.

Developing GUNDAM ASSEMBLE for the Miniature Game Market

GUNDAM ASSEMBLE is scheduled for official release in 2026, but fans can get an early taste of the game through its collaboration with the GUNDAM CARD GAME.
Miniature games are a type of war simulation game that make use of models of soldiers, weaponry, and other military units. In particular, these games have gained widespread popularity in Europe and North America, where there is a strong culture for such games and dedicated places to play them, making for a large market. We are promoting the development of GUNDAM ASSEMBLE as a product to be strategically introduced into the overseas miniature game market. The game will contain elements that offer greater ways to enjoy Gundam model kits, including multiplayer options. Also, the miniature models in GUNDAM ASSEMBLE are easy to paint, making it possible for players to play with their own personalized mobile suit. At the moment, the miniature game market is largely driven by its core fan base. However, by leveraging the technologies and quality of our Gundam model kits, we aim to have an even greater number of people enjoy this game.
Although there are differences between trading card games and miniature games, both can be played indoors and have collectible elements. We have therefore put careful thought into ensuring that this collaboration offers the best of both types of games so that fans can experience the world of Gundam to its fullest.

Maximizing the IP Value of Gundam through the GUNDAM CARD GAME

Looking ahead, we will work to expand the appeal of Gundam through events and tournaments with the aim of making the GUNDAM CARD GAME a product that is played by fans around the world. The introduction of Gundam into the TCG market will play a major role in expanding the touchpoints for the IP. The GUNDAM CARD GAME launched in July 2025 features mobile suits and pilots from five different Gundam series, incorporating popular titles that appeal to fans from various generations and regions. Moving forward, we will continue to add mobile suits and pilots from other series, aiming for fans to start playing with cards from their favorite series and then expand their interest to others. In this way, we hope the game will truly immerse players worldwide in the Gundam universe.
The GUNDAM CARD GAME will serve as a foundation that enables the further growth of the BANDAI CARD GAMES brand. As a medium- to long-term goal, we aim to expand the GUNDAM CARD GAME so that the BANDAI CARD GAMES brand overall can capture the second-highest share in the global TCG market. With the simultaneous global release of the GUNDAM CARD GAME, we will enhance touchpoints with the Gundam IP. Moving forward, we will continue leveraging TCGs to enhance IP value and drive overall brand growth.

Messages from the personnel in charge

Hiroto Nashimoto

The appeal of the GUNDAM CARD GAME is that, in addition to recreating battles from the Gundam series itself, players can freely make their own combinations of mobile suits and character pilots that go beyond the boundaries of the series. Furthermore, the cards feature artwork by a range of illustrators, adding artistic appeal and new visual expressions not seen in past Gundam works, making them enjoyable to collect.
The game has been garnering attention not only in Japan but also overseas, primarily in North America, and we intend to carry out promotional activities in a manner that caters to each country. By offering various starter packs, we have made it easy for players to pick up the game. At the same time, we will release booster packs every three months, which will make the GUNDAM CARD GAME underpin the TCG market over the long term.

Yasuyuki Matsushita

It is my hope that the GUNDAM ASSEMBLE serves as a starting point for people unfamiliar with Gundam to discover what makes the series so compelling. To start, we will collaborate with the GUNDAM CARD GAME so that people around the world can realize the depth of the Gundam series, while also sharing with them the excitement of TCG culture and the unique appeal of Gundam.
With GUNDAM ASSEMBLE, our focus will be on regions such as Europe, where board games are enjoyed by a wide audience and supported by a strong gaming culture and dedicated places to play such games. While the full-scale rollout is scheduled for 2026 and beyond, we will strive to create a product that offers players a truly fulfilling experience, from picking up the game and diving into gameplay to painting models and sharing experiences with fellow players. Ultimately, we aim to make GUNDAM ASSEMBLE the game that first comes to mind when people think about tabletop gaming.

What Purpose Means to Me

NashimotoMoments that move our hearts are not limited to special events; they also come from engaging in a work we like or getting excited when we play a game. I believe our desire to create works that bring joy to people is an embodiment of the words of our Purpose.

MatsushitaWhile entertainment may not be essential for survival, it is actually a fundamental part of enjoying everyday life. Through the GUNDAM CARD GAME and GUNDAM ASSEMBLE, we hope that we can make the daily lives of people around the world even a little more fulfilling.