

Bandai Namco Shimane Susanoo Magic—Joining the Bandai Namco Group in 2019
The Shimane Susanoo Magic is a professional basketball team based in Matsue City, Shimane Prefecture. The team was founded in 2010 and joined the Bandai Namco Group in 2019, when Bandai Namco Shimane Susanoo Magic Inc. was established as its operating company. A major reason for welcoming the Shimane Susanoo Magic into the Group was that its team philosophy of “bringing energy and excitement to the community” and commitment to elevating sports as a form of entertainment aligns with the Bandai Namco Group’s values.
By joining the Group, the Shimane Susanoo Magic is also able to benefit from utilizing Group IPs. From jerseys and arena design to player introduction performances, being a member of the Bandai Namco Group has helped the Shimane Susanoo Magic distinguish itself from other basketball teams. The team also sells exclusive IP-related merchandise, helping us establish a new type of business model that combines local sports with our content-driven businesses.

Promoting the Sustainability Activity SMILE HIGH FIVE to Resolve Social Issues
The Shimane Susanoo Magic has been promoting various activities since its founding. In 2024, the team launched a new project, SMILE HIGH FIVE, which brings together its activities under the theme of sustainability. Guided by the team concept of “Let’s make the wind blow,” the SMILE HIGH FIVE project involves collaborating with local community members to promote activities that seek to address social issues.
This project was launched thanks to our strong desire to make the Shimane Susanoo Magic a team that plays an indispensable role in the local community. Although awareness of SMILE HIGH FIVE was at first limited and engagement in activities under the project was not widespread, efforts are now underway to actively promote greater participation in the project among the players, staff members, and the local community. While awareness of the project among the local community and fans is still growing, we aim to steadily advance SMILE HIGH FIVE by continuing to focus on earnest, day-to-day activities and actively sharing information about the project.
Examples of Key Initiatives
The Let’s Play Basketball Project
Under the Let’s Play Basketball project, we donated six basketballs to each of the roughly 210 elementary schools located in Shimane Prefecture. The Shimane Susanoo Magic is a team whose activities are made possible through the support of the local community, and this project was launched based on a desire to give back to this community. In addition to giving children a chance to play basketball, this project works to address various local issues, including the deterioration of basketball equipment used in elementary schools, the closure and consolidation of schools due to a declining birth rate in Shimane Prefecture, and disparities in the availability of equipment across the prefecture. The SMILE HIGH FIVE project has brought joy to many children and has generated interest in basketball among school teachers and staff. In these ways, the project will help produce future basketball players and revitalize the local community. Looking ahead, we aim to expand the scope of the project to include junior high schools and eventually beyond Shimane Prefecture to the entire San’in region.

Dream Class Project
The Dream Class project is an initiative that we have been promoting since the Shimane Susanoo Magic was founded. Under the project, team members visit elementary schools in Shimane Prefecture to speak with children about their future dreams while playing basketball with them, thereby fostering a love for the prefecture among local people and contributing to their growth and development.
While aiming to not place too great a burden on players, we strive to visit as many elementary schools as possible in the prefecture through the project. For example, in November 2024, we visited eight schools, and in February 2025, we visited six schools, making these visits an annual tradition for the players. With the Dream Class project, we aim not only to deepen local appreciation for the Shimane Susanoo Magic but also raise awareness of our SMILE HIGH FIVE project.

Partnership with Tottori University Hospital
Bandai Namco Shimane Susanoo Magic has entered into a partnership with Tottori University Hospital with the aim of jointly contributing to regional revitalization through social contribution activities and medical services. For example, in the spirit of spreading kindness and support, Shimane Susanoo Magic team members dressed up as Santa Claus and visited the pediatric ward of the hospital to spend time with children battling illnesses. In these ways, the Shimane Susanoo Magic will actively engage in activities going beyond basketball to contribute to the local community and society as a whole.

Katsutoshi Kutsuna
Shuta Kushiro
What Purpose Means to Me
KutsunaEntertainment has the ability to move people and bring them closer together. Moreover, we believe that entertainment can also resonate with fans through the theme of sustainability. Moving forward, we will realize Bandai Namco’s Purpose by expanding the ways in which entertainment can inspire fans.
KushiroWorking behind the scenes, we will strive to create environments that enable us to realize our Purpose so that we can deliver extraordinary experiences to our fans. Channeling our own enthusiasm and passion, we will offer excitement to the fans who watch Shimane Susanoo Magic games in-person.


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