Bandai Namco Holdings X
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PERSONNEL STRATEGY

Supporting the Growth of Our Diverse Businesses and
Shaping the Future of the Bandai Namco Group Through
Our Human Resource Foundation

Noriko Fujita

Director
Division General Manager of
Group Administrative Headquarters
Bandai Namco Holdings Inc.
President and CEO
Bandai Namco Business Arc Inc.

Asuka Shimizu

General Manager
Human Resources Department
Group Administrative Headquarters
Bandai Namco Holdings Inc.

Establishing a Cycle in Which the Growth of Our People Leads to the Growth of Our Business

To realize sustainable growth, the Bandai Namco Group must ensure the growth of its businesses as well as the people and organizations that underpin them. The role of the Human Resources Department of Bandai Namco Holdings Inc.’s Group Administrative Headquarters is to not simply establish systems but rather form connections between the Group’s overall growth strategies and business strategies and foster an environment where each employee can continue to achieve growth. Also, to ensure that we can continue to deliver value to our fans, it is imperative that we establish an organizational foundation that nurtures our talent and enables them to play active roles while demonstrating their respective strengths.
In FY2026.3, the first year of the current Mid-term Plan, we pursued the three key strategies of enhancing our Japanese human resource foundation, building a global human resource foundation, and developing corporate talent. All three of these strategies share the same goal of creating a Groupwide human resource foundation that underpins the growth of our diverse businesses.

Enhancing the Human Resource Foundation
at Japanese Group Companies

Creating an Environment Where Each Group Company Can Focus on the Growth of Its People and Organization

Rather than having the human resource departments in each Group company be consumed by day-to-day system administration and regulatory compliance, we aim to achieve an environment where these departments can instead concentrate on the challenges their respective company should address, such as human resource development and organizational building based on business strategies. This is part of the reason why we reviewed our work–life balance support systems and employee benefits on a Groupwide basis. Furthermore, we believe that respecting the value systems and lifestyles of our diverse employees and creating environments where they can demonstrate their abilities with peace of mind leads to better engagement and a more invigorated organization.
One crucial role of the Human Resources Department of the Group Administrative Headquarters is to form cross-organizational connections between Group talent. Collaboration between businesses has become even more important in recent years. Against this backdrop, we have seen a greater need for cross-organizational connections among not only new-graduate hires but also mid-level employees. Since FY2027.3, we have been implementing the Management Skill-Up Program Groupwide for leadership-level employees, including those from companies that may find it difficult to provide sufficient training opportunities on an independent basis. In the first half alone, a cumulative total of 250 participants from 21 Group companies took part in the program. Making conscious efforts to form these kinds of connections between employees is an essential role for the Human Resources Department of the Group Administrative Headquarters. By offering Groupwide training programs and networking opportunities, we believe that we can enable employees to learn from one another across company boundaries and build collaborative relationships, which in turn serves as a major asset supporting future business growth. Accordingly, we will actively work to create such opportunities moving forward.

Strengthening Human Resource Functions
Underpinning the Global Management

From Assessing the Current Situation to Developing Initiatives for the Next Mid-term Plan

As the Group accelerates its global business expansion, the Human Resource Department must also move beyond a Japan-centric perspective. The first step in this transition has been our efforts to establish a global personnel database. By centralizing personnel information that had been dispersed across countries and regions, we have become more capable of identifying where our talent is located and what capabilities are available. However, the establishment of a database itself is not our objective. Rather, we aim to realize a globally connected talent information platform that can help us further accelerate the Group’s growth.
In Japan, we have spent over a decade building trust-based relationships with the human resource departments of each Group company, thus establishing a close, ongoing support structure. Overseas, we are still at the starting point of such an effort. Looking ahead, we will engage in repeated dialogue with regional management companies and the human resource departments in each country as we work to build a personnel network that supports global management.

Developing and Producing Corporate Talent
That Supports Business Growth

Nurturing Talent with Both Professional Expertise and a Business Perspective

The Group engages in a broad range of fast-paced businesses that are expanding on a global basis. At our operating companies, we are continuing to step up our efforts to nurture talent that can promote our IP axis strategy. At the same time, it is imperative that we develop corporate talent that can accelerate the speed of management decision-making and support business growth, and we position this effort as a key initiative of the Group’s personnel strategy.
As our businesses become more global and complex, our corporate talent must possess more sophisticated expertise and broader perspectives grounded in a thorough understanding of our businesses. Currently, we are working to create opportunities for our employees to gain actual experience in business management and global environments through personnel transfers between operating companies and regional management companies. By offering such experiences, we will foster corporate talent that can form connections between management and the front lines and among the Group’s businesses.

Building an Organization That Embraces the Motivation of Global Employees and Encourages the Pursuit of Challenges

The results of our latest Group Engagement Survey, which we have been implementing for employees worldwide since FY2023.3, revealed a strong commitment among employees toward doing their best to contribute to the organization.* By analyzing the underlying factors of this result, we found that employees believe that their work is meaningful and closely connected to people and society at large and that they have a strong affinity for the Group’s IPs, products, and services. Meanwhile, as the scale of our business continues to expand, we believe a key issue for us to address moving forward is how to create more opportunities for each employee to pursue new challenges without fear of failure.

*Score from the FY2026 Group Engagement Survey: 86% positive responses to “I want to do my best to contribute to the organization”

Passing on the Bandai Namco Spirit

The Bandai Namco Group is characterized by the diversity of its people and businesses, the ability to pursue strong cross-organizational collaboration, an environment that enables employees to pursue new challenges, and the distinctive strengths and agility of its businesses and personnel. These characteristics represent our strengths and the source of what makes us so unique.
To maintain these strengths, it is important that we foster an environment where employees can take on challenges based on the shared values and decision-making principles that define Bandai Namco while respecting the individuality of each business and Group company. In this sense, we view messages from senior management, Groupwide training programs, and personnel exchanges not simply as educational initiatives but as important efforts in ensuring that the Bandai Namco spirit is passed on to the next generation.
While passing on this spirit, we will support future value creation by facilitating the growth of our people and organization.

Fujita

While giving consideration to the Group and individual companies, my role is to support business growth from the perspective of human resources. I will therefore work to establish a human resource foundation and work environments from a global perspective while forging connections between the Group’s strengths and aspirations to develop the next generation of talent.

Shimizu

I will help support the growth of our people and organization so that we can continue to deliver value to our fans. Guided by this aspiration, I will work to set in motion a cycle in which the growth of our people leads to new value creation.
Drawing on the expertise I have cultivated through establishing human resource foundations in Japan, I will continue to engage in dialogue with regional management companies and human resources departments in each country in an effort to build a Groupwide human resource foundation that supports global management.

What Our Purpose Means to Me

Asuka Shimizu

It means continuing to deliver value to our fans through the growth of our people and organization.

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Yuji Asako
We are seeing an increase in connections focused on the future, among not only Group employees but also our business partners. We want to deepen our relationships with all stakeholders and connect the world with smiles.
1
Nobuhiko Momoi
I always keep our fans in mind. It’s a mindset I want to continue carrying with me.
2
Takashi Tsuji
The idea of co-creating with our fans is highly aligned with our Purpose. By moving forward with “Connect with Fans,” we will realize our Purpose.
3
Noriko Fujita
Connections are both the starting point and the goal. By connecting our businesses, corporate functions, Group companies, and employees, I hope to help create value that keeps us connected with our fans.
4
Kazuhiro Takenaka
There is no limit to fun when we connect with each other. By reaching the hearts of our fans, we hope to create a relationship where we share and pursue dreams together.
5
Nao Udagawa
Behind every piece of content is a fan. That’s why I want to engage closely with their passion and aspirations so that we can keep delivering moments filled with excitement.
6
Makoto Asanuma
The value of a company is established only after it is recognized by its fans. No matter how admirable a company’s principles may be, they are meaningless if they do not resonate with people. It is therefore important that we engage with fans and deliver our works to them with passion.
7
Hiroshi Kawasaki
In addition to connecting with fans through IPs, we want to establish a unique and bold presence at our physical touchpoints, including through the hospitality of our people.
8
Hiroshi Sakakibara
To prevent one-way communication with fans, we want to create spaces where we can enjoy experiences together and share in the discovery of new forms of entertainment.
9
Naohiro Ogata
Although I have not been fully conscious of it, I have always created things by thinking about what can bring joy and excitement to our fans. I once again realize that this approach is a major strength of the Group.
10
Koji Tezuka
When creating a new work, I want to make it something that will bring people together to discuss and share their thoughts. It is my hope that these discussions between fans build greater enthusiasm.
11
Kenichiro Ikeuchi
I hope the works we create can connect fans with one another and expand the joy they share.
12
Shogo Kojima
There is no point in making a game that no one will play. For this reason, I want to always share the same perspective and passion as our fans and continue enjoying games together with them for years to come.
13
Ryoichi Shijo
Through our various interactions with fans, we get to know how they perceive the works we have made. We will reflect fan opinions in our game development moving forward.
14
Shoki Sano
We cannot continue our work if we lose our connections with fans. The driving force behind our flexible and agile approach to creating products and experiences is our fans.
15
Fumihiro Muto
As digitalization continues to advance, we connect with our fans through analog games and create spaces around the world for this connection to happen.
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Taro Tsuji
Through our various businesses, we have a wide range of touchpoints with fans. I want to contribute to maximizing the value of IPs by making full use of the Group's business model.
17
Mikiko Hashimoto
“Connect with Fans” means we first get to know fans, connect with them, and then tackle new challenges. These are the words that inspire our creativity.
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Yoko Shichiri
I want to pursue many different challenges while considering the perspectives of both our fans and the Company.
19
Sanae Honma
Will fans find it exciting? Will they feel it was worth their purchase? We never stop refining our ideas until we can vividly picture fans enjoying what we've created.
20
Satoshi Sakasai
Through Bandai Namco’s unique entertainment, we will deliver fun to people around the world.
21
Noriko Hayashi
Listening to fans every day through surveys and social media helps me feel connected to them. I hope to continue creating products that go beyond what fans imagine and inspire them in new ways.
22
Takahiro Kawakami
All of us at Bandai Namco will consider how we can enrich the lives of our fans.
23
Kazunori Goka
A shared passion sparks new connections and expands circles of communication. We create places where people connect through what they love. That is the mission of Shibuya LOVEZ.
24
Koji Fujiwara
The challenge is how to keep fans engaged as fans. While IP lies at the core of our business, it is fans who give IP its value. This belief is embodied in “Connect with Fans,” which is what makes the phrase so meaningful.
25
Maiko Kuge
I want to continue creating memorable experiences that fans find enjoyable and that remain in their hearts for years to come.
26
Suguru Ueda
I became an official employee of the Bandai Namco Group after working parttime at a Group facility. During my career, I have operated stores while engaging with fans and valuing our connections with them. In this way, “Connect with Fans” is a vision I am committed to embodying and have a deep attachment to.
27
Hikaru Minamikawa
By working closely with stores and creating engaging fan events, I hope to further strengthen the bond between fans and Bandai.
28
Ryo Konishi
People can connect through the IPs they love, regardless of country or region. These connections have shaped who I am today. To foster even more of them, I will continue advancing locally driven strategies tailored to each market.
29
Yukio Matsuhashi
We connect with fans and listen to their feedback. The question is how we will evolve our relationship with fans and what the next stage will be. We strive to build and sustain fan connections as a medium- to longterm goal.
30
Yoshiko Matsumoto
The passion we share brings smiles to fans, and their smiles become the driving force behind our work. We are committed to continue fostering this connection with fans.
31
Asuka Shimizu
When people and organizations across the Group connect, learn from one another, and grow together, we can deliver even greater value to our fans.
32
Bunbu Suzuki
Entertainment will continue to be an essential part of people's lives, even as its forms and scale evolve. By incorporating environmental sustainability into that journey, I hope to pass the joy of entertainment on to future generations.
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Ippei Tamatani
It is important to build lasting relationships with fans by maintaining ongoing touchpoints through products and services, fostering affinity and emotional connection, and inspiring them to stay engaged over time.
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Miyuki Nakagiri
From BHC, our Monozukuri hub, I hope to share both our sustainability initiatives and the appeal of Monozukuri, further deepening the enjoyment and excitement that fans experience through model kits.
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