Initiatives to Bolster Production Structure of Model Kits | Integrated Report 2024 | IR library | IR Information

Working to bolster production structure to meet growing global demand

Currently, demand for model kits, centered on Gundam model kits, continues to grow around the world. On the back of rising worldwide popularity, the overseas sales ratio of Gundam model kits has reached nearly 50%. We have also recently seen a boom in the popularity of original brands, such as the 30 MINUTES MISSIONS Series.
To meet this demand, we have been making ongoing efforts to bolster our production structure. In addition to enhancing production efficiency at the core Bandai Hobby Center (BHC) in Shizuoka Prefecture, we have been expanding production capacity through collaboration with Bandai Logipal Inc. and Bandai Namco Craft Inc. (Tochigi Prefecture). By stepping up collaboration with partner companies moving forward, we will strive to enhance production capacity in each area of operation.

Constructing a new plant with a focus on medium- to long-term growth

YUKIO MATSUHASHI We are proceeding with the construction of a new plant at the BHC, which is slated to commence full-scale operations during the period of the next Mid-term Plan. Although one major aim of the new plant is to expand production capacity, we are also examining ways of using the new plant to draw attention to the skilled personnel working on the front lines of manufacturing, as part of our branding initiatives. To that end, we have devised a vision for the new plant as a place for further advancing “BHC Quality,” to which we have remained committed. By shining a spotlight on the personnel working at the plant, we will communicate the attractiveness of our manufacturing activities. In these ways, we will endeavor to secure human resources over the medium to long term by presenting the option of working in manufacturing to the children who will lead the future. Simply put, we want the new plant to serve as a place for creating new fans.
Demand for model kits is expected to continue to grow on a global basis moving forward. We must work to make our production structure more stable not only during the period of the upcoming Mid-term Plan but also over the longer term. To that end, we need to bolster production capacity by increasing the number of molding machines and expanding floor space. At the same time, it is crucial that we enhance production efficiency through such means as introducing cutting-edge technologies and promoting digitalization. Additionally, we have been faced with the pressing issue of passing on our core molding techniques to the next generation. We will thus make swift efforts to secure and cultivate skilled personnel. Our model kits are supported by fans because we have a strong desire to deliver products that exceed their expectations by constantly listening to their opinions and because we have pursued technological advancements for over 40 years. Moving forward, we will make every effort to bolster our production structure so that we can deliver model kits that satisfy our fans around the world.