Special Feature
Sustainability Initiatives at Shimane Susanoo Magic Home Games
Having fun while learning about sustainability!
Shimane Susanoo Magic, a professional basketball team that plays in Japan’s B.League, joined the Bandai Namco Group in 2019. The team has become an important partner for various activities mainly in Matsue City, Shimane Prefecture, helping to revitalize the San’in region.
In December 2023, the Bandai Namco Group held a number of mini-events promoting the idea of having fun while learning about sustainability at the same time as one of the team’s home games in Matsue City, Shimane Prefecture. The events were a hit among the fans. Let’s take a look at the events below.
Promotional video
Who are the Shimane Susanoo Magic?
The Shimane Susanoo Magic are one of the teams that plays in the B.League, Japan’s professional basketball league. Their home court is the Matsue City General Gymnasium (Matsue City, Shimane Prefecture). The team’s name is derived from a legendary kami (deity) in Japanese mythology known as Susanoo no Mikoto. This particular kami, who is closely related to the Izumo region of Shimane Prefecture, is believed to have founded the nation of Japan in ancient times. The word magic is used to symbolize his mysterious power.
Sustainability events
Quiz with AR App
Fans had access to an AR quiz game called PAC-MAN AR -Sustainable Quiz-, allowing them to learn about the global environment in a fun way. After we announced the event at the arena, many fans played.
Recycling with Operation Gundam R
We introduced our plastic recycling initiatives during a Gunpla model making class. Participants were asked to actually place their runners in the collection box, serving as an opportunity to raise awareness about recycling.
Utilized blue carbon to reduce CO2 footprints of Shimane Susanoo Magic games
Blue carbon represents an approach to increase the amount of CO2 absorbed in the world by preserving algae and mangroves that grow in and around the ocean. In Japan, the J-Blue Credit system allows companies to use a portion of the CO2 emissions reduced as a result of their efforts to support marine ecosystem conservation activities. As a new trial, we used the J-Blue Credit system to offset the CO2 emissions from the venue during one of the Shimane Susanoo Magic’s home games.
Collected used clothing at home games
As part of our used closing collection operation announced on the team’s official social media accounts, we set up a collection box at the arena for one home game.
Panel display highlighting our initiatives
We set up a panel display introducing the Bandai Namco Group’s sustainability initiatives.
Menu items made from local foods
With the aim of promoting regional development and local production for local consumption, we arranged for a food truck offering menu items made from locally grown ingredients to operate outside the arena.
Sustainability initiatives with the Shimane Susanoo Magic
In addition to these events, we are actively engaged in social contribution activities through sports.
Supporting children with outreach classes
Shimane Susanoo Magic players visit kindergartens, nursery schools, and elementary schools in Shimane Prefecture to lead Dream Classes where they talk with children about their dreams for the future.
Support children’s dreams through outreach classes led by professional athletes
Visit to a School for the Disabled
In July 2023, members of Aqua Magic, the official cheer squad of the Shimane Susanoo Magic, visited a school for the disabled. During their visit, they interacted with the children through media of dance.
Social contribution activities in Shimane Prefecture
We are supporting a project to encourage men to participate in childcare with the aim of contributing to Matsue City, Shimane Prefecture, where the team plays.
