Message from the CEO
Fulfilling the Bandai Namco Purpose “Fun for All into the Future”
Bandai Namco recognizes sustainability as a priority management issue. Sustainability is a main strategy of the mid-term plan launched in April 2022 and a central element of our activities under our “Bringing Smiles into the Future” slogan.
The number of sustainability activities the Group companies in Japan and overseas are actively engaged in has increased in the three years since the plan was launched. Group employees are coming to view sustainability activities as a natural part of our responsibility as a corporation and as a member of society.
We view this as an indication that the Bandai Namco Group has moved to the next stage of sustainability. We will not become complacent, however, as we intend to continue advancing our sustainability efforts.
Advancing unique Bandai Namco initiatives linking our business and sustainability activities
Sustainability activities can sometimes be seen as an additional burden on a business. I believe a company should engage in sustainability activities as a matter of course and as an extension of its business
Business and sustainability are interlinked. For example, actively conserving energy and recycling can reduce costs and, conversely, not doing so can increase costs. Thinking about sustainability like this is a good way to see why it is so important for each of us.
One way Bandai Namco’s initiatives are unique is how we use our intellectual property (IP) and involve our fans in sustainable activities.A great example is the Gundam Plastic Recycling Project that we started in 2021.
Following our core approach—conducting sustainability activities as an extension of our business and pursuing initiatives that are uniquely ours—we will continue working toward the sustainable future Bandai Namco is striving for.
A group that employees and their families can be proud of
I believe that Bandai Namco’s greatest assets to be both our IP and each of our individual employees. No matter how strong a business model or how robust our IP is, it is our individual employees who make them work.
“A group that our employees and their families can be proud of”
When I became a director, I told the president at the time, “I want to make Bandai Namco a group that employees and their families can be proud of.” A group where employees smile as they work, and bring happiness to their families when they see them. Being a group like that would be infinitely gratifying for our employees. Employees would then have the fortitude to overcome unexpected adversity and continue growing. However, creating a group like that will take work.
I am making it my mission to create an environment where Group employees around the world are encouraged to freely and openly take on challenges.
Creating a chain of smiles with fans worldwide
Following our long-term vision to “Connect with Fans,” the Bandai Namco Group aims to build on the potential of our IP and create an expanding chain of smiles with fans around the world.
The world is facing several challenges at present, including climate change, plastics challenge, and human rights issues. None of these have easy solutions. The Bandai Namco Group is connecting its fans, partners, Group employees, shareholders, and all of society to work together for not just sustainability, but also to fulfill the Bandai Namco Purpose “Fun for All into the Future.” Everyone in our Group is working together to achieve further sustainable growth.
We would like to ask all of our stakeholders for their continued support.
Yuji Asako
President and Representative Director
Chief Executive Officer
Bandai Namco Holdings Inc.
