Message from the CSO
Bandai Namco’s easy-to-understand and detailed information brings the company and our fans together to advance sustainable business activities
Society today is grappling with a wide range of issues from climate change and resource depletion to harassment awareness, long working hours, and human rights issues. Companies are increasingly being expected to engage in sustainable business activities as a matter of course. Consumers are considering a company’s environmental efforts, such as the energy consumption efficiency and how easily for a product can be recycled at disposal, as well as ethical concerns. Companies are not only expected to engage in sustainable practices, they are also being asked to provide full information disclosure.
The entertainment industry is no exception. The Bandai Namco Group is receiving an increasing number of inquiries from stakeholders about the progress of its decarbonization plan and plastic recycling initiatives.
Our responsibility goes beyond simply providing information about the sustainability of our activities.
We use the Bandai Namco Group’s extensive IP assets to provide easy-to-understand and detailed information to our stakeholders about our sustainable activities. Providing easy-to-read and clear information improves stakeholder understanding of our group and brings the company and our fans together to advance sustainable business activities.
I believe the Group’s sustainable activities bring together and connect our employees and all of our stakeholders around the world.
Mobilizing the Bandai Namco Group strengths to create a virtuous cycle of sustainable activities
The Bandai Namco Group is engaged in various sustainable activities for decarbonization, plastic recycling, human rights in the supply chain, and community activities, but not all of our initiatives were easy to put into action. Operating a business that is both profitable and sustainable requires working through numerous issues, including related to quality, cost, and delivery time.
When making an activity sustainable, very few activities are immediately successful; therefore, we need to take a long-term perspective and work for steady improvement.
“What should we do now?”
Each Group company should understand their priority issues based on their company’s characteristics in areas like goods (products and services), people (employees, creators, supply chains), and sites (factories, offices, amusement facilities).
Our overall awareness will increase when each company shares with other group companies the knowledge they gain from implementing their initiatives.
Providing a clear definition of an issue to address empowers each employee to approach sustainability as a personal matter.
Employees that are personally engaged with an issue are more motivated to put the sustainable practice into effect. And that increase in motivation then leads to new initiatives and better results. This is the Bandai Namco Group’s vision for creating a virtuous cycle of sustainable activities. We are combining the strengths of all Group companies to create a virtuous cycle of sustainable activities.
Together with our fans
We, the Bandai Namco Group, aim to fulfill the Bandai Namco Purpose of “Fun for All into the Future” while following our sustainability slogan of “Bringing Smiles into the Future.”
The medium-term vision of the new medium-term business plan launched in 2025 is to “Connect with Fans.” We will use our products and services to connect and move forward together with our fans—IP fans, partner companies, shareholders, group employees, and society—around the world.
None of our initiatives can be achieved very much if our Company undertakes them alone. But the possibilities are endless if we bring together more fans and create a massive groundswell.The Gundam Plastic Recycling Project and Gashapon Capsule Recycling were small programs when they started, but as more fans joined the efforts they gradually grew until now they are iconic initiatives of the Bandai Namco Group.
We, the Bandai Namco Group, will continue working with our stakeholders around the world to carry out sustainable activities that our group can do and must do.
We appreciate and look forward to your ongoing support.
Noriko Fujita
Executive Officer
Chief Sustainability Officer (CSO)
Bandai Namco Holdings Inc.
