Entering a New Stage of Growth for the Gundam Series

In FY2026.3, Groupwide sales attributable to the Gundam series reached ¥254.3 billion, representing a substantial increase of approximately ¥100.0 billion from ¥153.5 billion in the previous fiscal year. We view this growth as a reflection of the significant impact of Groupwide collaborations between high-quality visual works and an extensive range of product and service categories, and we believe this is the result of our road map toward the 50th anniversary in 2029 delivering results sooner than anticipated.
Mobile Suit Gundam GQuuuuuuX, released through both animated theatrical and television formats at the beginning of 2025, combined narrative depth that resonated with existing fans with accessibility for newcomers, thereby making a major contribution to collaborative initiatives spanning visual content, online distribution, merchandise, and games. In particular, by promoting our network content title SD Gundam G Generation ETERNAL in coordination GQuuuuuuX visual works, we not only attracted longtime Gundam fans but also gained new audiences and encouraged those who had previously drifted away from the Gundam series to re-engage with the franchise. As a result, the title proved more popular than we had anticipated.
Furthermore, the GUNDAM NEXT FUTURE PAVILION at Expo 2025 Osaka, Kansai, Japan, was an extremely effective initiative for expanding awareness of Gundam globally. In addition to those who entered the pavilion itself, many people attending Expo 2025 experienced Gundam for the first time through the life-sized Gundam statue outside the venue, and we believe this generated new interest in the franchise. When I saw a father at the venue saying to his children, “Let’s watch Gundam again,” and “Let’s try building a Gundam model kit,” I was reminded that Gundam has grown into an IP that people can enjoy across generations.

Launching the 50th Anniversary Project as a Strategic Foundation for Rebuilding IP Value

Enhancing Fan Touchpoints and Supply Capabilities to Reach More Fans Around the World

As part of our in-person initiatives, we plan to hold the inaugural large-scale fan event, GUNDAM-Con, in Japan in January 2027, followed by a phased rollout of the event overseas. By bringing together Gundam model kits, gaming tournaments and events, product exhibitions, music, live entertainment, and other elements that have traditionally been offered separately by category, we aim to create a venue where fans who discovered Gundam through different touchpoints can come together and connect with one another while experiencing the Gundam universe more deeply.
In addition, although further details will be announced at a later date, we are launching the Gundam Landmark Project. This project aims to develop iconic destinations in Japan and overseas that Gundam fans from around the world can visit and enjoy. In addition to delivering visual works and products, we view the creation of places that fans can visit, experience firsthand, and remember for years to come as an important initiative for further enhancing the value of the Gundam IP.
In terms of global rollouts, Asia—in particular China—and North America will remain important markets. Meanwhile, the level of recognition of Gundam is rising in places such as Southeast Asia, Europe, South America, and Australia. We will therefore continue to expand the multilingual distribution of past Gundam visual works. At the same time, we will expand the official Gundam model kit complex THE GUNDAM BASE stores and other initiatives in each region to strengthen communications efforts and fan engagement.
To continue expanding these fan touchpoints, it is also critical that we strengthen our product and supply structure. For Gundam model kits, we commenced full-scale operations of the BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE (BHCPDII)( P.58), the new factory of Bandai Hobby Center, a Gundam model kit production facility, thereby bolstering our production capacity. Going forward, we will more closely monitor popular titles and demand by region and integrate production planning with our marketing initiatives. As simultaneous worldwide releases of visual content become increasingly common, we must do the same with the launch of our products and services. We will address various challenges, including those related to logistics, and turn them into even greater opportunities.