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THE LEAD INDEPENDENT OUTSIDE DIRECTOR’S MESSAGE

I am committed to providing effective oversight and
pertinent advice to help evolve Bandai Namco into a
company that can create the future.

Toshio Shimada Outside Director
Bandai Namco Holdings Inc.

Revision of the Board of Directors' Effectiveness Evaluation Process

The Board of Directors’ evaluations over the past several fiscal years have consistently yielded high scores, which I believe accurately reflect the strong business performance achieved during that period. Corporate performance and Board effectiveness scores are generally perceived to be correlated. Such a correlation makes sense as the effectiveness scores are an assessment of the Board of Directors, which steers management in its pursuit of performance. However, we must not limit ourselves to viewing Board effectiveness from the perspective of performance. Identifying the root causes of management risks, promoting, and sounding the alert at the first sign of initiatives or actions that do not align with the Company's Purpose are, after all, also important functions of the Board of Directors.
With this in mind, we have continued to revise the criteria examined in evaluations of Board effectiveness in step with changes in corporate governance-related trends since these evaluations commenced. In FY2027.3, we will enhance our Board effectiveness evaluation process by introducing one-on-one meetings with each director in addition to the existing questionnaire-based assessment. This initiative is intended to generate more practical and actionable proposals for improvement.
The effectiveness evaluations are a self-evaluation process each Board member undertakes, and we all understand how difficult it can be to evaluate yourself. This is why we intend to continue evolving the evaluation process to prevent it from becoming stale, avoid undue influence from performance trends, and constantly inject new perspectives to make the evaluations themselves more effective.

Appointment of New Outside Directors

The Ordinary General Meeting of Shareholders held in June 2026 saw three of the Company's five outside directors pass the baton to new members. This change resulted in a particularly large shift in the membership of the Independent Directors Committee and the Personnel Committee.
Personally, I began my sixth year as an outside director at Bandai Namco in June 2026. Over the years, I have endeavored to maintain an independent perspective as I take part in various meetings. Nevertheless, I cannot deny that I have become more attuned to the internal logic of the Company. I am encouraged by the fact that a majority of our outside directors are newly appointed. Going forward, I hope to serve as a bridge between the executive team and these directors, ensuring that their fresh and independent perspectives are effectively leveraged to enhance management and governance. I anticipate that the appointment of new outside directors will help drive further improvements in the Company’s corporate value. Recognizing the importance of my role as a bridge, I will work tirelessly to support Bandai Namco’s evolution into a company that creates the future and look forward to being part of that journey.

Long-Term Directives and the IP Axis Strategy

An ongoing series of discussions led by the Independent Directors Committee has been taking place with regard to the Group’s short-term measures and long-term outlook. Nowadays, many Japanese companies have been taking an approach of starting from their long-term outlook and using backcasting to decide their short-term measures. At Bandai Namco, we are taking the approach of setting our Mid-term strategies based on our long-term vision. However, as an entertainment company, our role is not only to respond to the future but also to help create it. To do so, we must remain proactive and take action based on a deep understanding of current challenges, market changes, and the evolving desires of our fans.
To make our discussions in this area more concrete, we identified our approach to implementing the IP axis strategy as a key discussion topic for FY2027.3. We plan to explore this topic in greater depth at forums such as off-site Vision Meetings. Through these discussions, we aim to build a shared understanding of the IP axis strategy among all directors while considering how the strategy should evolve in response to changes in the business environment and society. We believe these discussions will help shape our long-term strategic direction and outlook.

Role and Key Issues of the Personnel Committee

The Personnel Committee meets as needed to discuss executive appointments and compensation and other matters. Executive compensation systems continue to be refined with each coming year, and I believe they are coming in line with our ideals. In FY2026.3, for example, we introduced earnings per share among the evaluation indicators used for determining compensation to better encourage executives to share the interests of shareholders. In this manner, we have continued to diligently evolve our executive compensation systems. Looking ahead, I believe that the refinement of sustainability evaluations might be among the topics brought up in discussions of how to further improve these systems. We have continued to review and fine-tune sustainability evaluation criteria since they were first introduced. However, given the importance of sustainability to management, I believe there is room for us to further strengthen our approach in this area from the perspective of creating business opportunities while managing risks. I therefore hope the newly appointed outside directors will evaluate the appropriateness of our criteria and provide frank, independent perspectives.
The Personnel Committee is not directly involved in the selection of executive candidates. While some governance discussions have advocated giving outside directors a more direct role in executive appointments, our approach is different. At Bandai Namco, discussions on executive candidate development programs are conducted by the Personnel Committee independently of individual personnel decisions. The Committee is therefore not currently involved in discussions regarding the executive candidate selection process itself. While the Personnel Committee has opportunities to engage with selected candidates, its limited role in the final selection process may leave some room for concern about increasing homogeneity among management leaders. Taking these points into account, I would also like to deepen discussions, from a future-oriented perspective, on the role of the Personnel Committee.

Management Engagement with Fans and Investors

In an era of ingrowing uncertainty, businesses face an ever-expanding array of risks. Excluding geopolitical risks, the greatest risk to the Group is the disparity between the direction chosen by management and the expectations of fans. Bandai Namco aspires to create the trends of tomorrow. To do so, we must avoid becoming constrained by internal logic or overly focused on short-term business performance. It is therefore essential that the Company remain humble in its engagement with fans. I intend to provide oversight and guidance to support this objective.
In terms of our relationship with the capital markets, I take seriously the fact that strong business performance does not always translate into a corresponding increase in our share price. It is my belief that, in corporate management, outside directors and investors are like different wheels on the same car. I am committed to engaging in constructive dialogue with investors to foster mutual understanding, ensuring that the Group’s strengths and potential are properly recognized while also incorporating investor perspectives into management. Ultimately, I believe the ideal outcome is a relationship in which both parties remain humble and receptive to reconsidering their own viewpoints.

What Our Purpose Means to Me

It embodies Bandai Namco itself. Everyone at the Company shares the conviction that the unwavering pursuit of our Purpose will inevitably lead to growth. As such, I view our Purpose as the backbone supporting our growth.

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Yuji Asako
We are seeing an increase in connections focused on the future, among not only Group employees but also our business partners. We want to deepen our relationships with all stakeholders and connect the world with smiles.
1
Nobuhiko Momoi
I always keep our fans in mind. It’s a mindset I want to continue carrying with me.
2
Takashi Tsuji
The idea of co-creating with our fans is highly aligned with our Purpose. By moving forward with “Connect with Fans,” we will realize our Purpose.
3
Noriko Fujita
Connections are both the starting point and the goal. By connecting our businesses, corporate functions, Group companies, and employees, I hope to help create value that keeps us connected with our fans.
4
Kazuhiro Takenaka
There is no limit to fun when we connect with each other. By reaching the hearts of our fans, we hope to create a relationship where we share and pursue dreams together.
5
Nao Udagawa
Behind every piece of content is a fan. That’s why I want to engage closely with their passion and aspirations so that we can keep delivering moments filled with excitement.
6
Makoto Asanuma
The value of a company is established only after it is recognized by its fans. No matter how admirable a company’s principles may be, they are meaningless if they do not resonate with people. It is therefore important that we engage with fans and deliver our works to them with passion.
7
Hiroshi Kawasaki
In addition to connecting with fans through IPs, we want to establish a unique and bold presence at our physical touchpoints, including through the hospitality of our people.
8
Hiroshi Sakakibara
To prevent one-way communication with fans, we want to create spaces where we can enjoy experiences together and share in the discovery of new forms of entertainment.
9
Naohiro Ogata
Although I have not been fully conscious of it, I have always created things by thinking about what can bring joy and excitement to our fans. I once again realize that this approach is a major strength of the Group.
10
Koji Tezuka
When creating a new work, I want to make it something that will bring people together to discuss and share their thoughts. It is my hope that these discussions between fans build greater enthusiasm.
11
Kenichiro Ikeuchi
I hope the works we create can connect fans with one another and expand the joy they share.
12
Shogo Kojima
There is no point in making a game that no one will play. For this reason, I want to always share the same perspective and passion as our fans and continue enjoying games together with them for years to come.
13
Ryoichi Shijo
Through our various interactions with fans, we get to know how they perceive the works we have made. We will reflect fan opinions in our game development moving forward.
14
Shoki Sano
We cannot continue our work if we lose our connections with fans. The driving force behind our flexible and agile approach to creating products and experiences is our fans.
15
Fumihiro Muto
As digitalization continues to advance, we connect with our fans through analog games and create spaces around the world for this connection to happen.
16
Taro Tsuji
Through our various businesses, we have a wide range of touchpoints with fans. I want to contribute to maximizing the value of IPs by making full use of the Group's business model.
17
Mikiko Hashimoto
“Connect with Fans” means we first get to know fans, connect with them, and then tackle new challenges. These are the words that inspire our creativity.
18
Yoko Shichiri
I want to pursue many different challenges while considering the perspectives of both our fans and the Company.
19
Sanae Honma
Will fans find it exciting? Will they feel it was worth their purchase? We never stop refining our ideas until we can vividly picture fans enjoying what we've created.
20
Satoshi Sakasai
Through Bandai Namco’s unique entertainment, we will deliver fun to people around the world.
21
Noriko Hayashi
Listening to fans every day through surveys and social media helps me feel connected to them. I hope to continue creating products that go beyond what fans imagine and inspire them in new ways.
22
Takahiro Kawakami
All of us at Bandai Namco will consider how we can enrich the lives of our fans.
23
Kazunori Goka
A shared passion sparks new connections and expands circles of communication. We create places where people connect through what they love. That is the mission of Shibuya LOVEZ.
24
Koji Fujiwara
The challenge is how to keep fans engaged as fans. While IP lies at the core of our business, it is fans who give IP its value. This belief is embodied in “Connect with Fans,” which is what makes the phrase so meaningful.
25
Maiko Kuge
I want to continue creating memorable experiences that fans find enjoyable and that remain in their hearts for years to come.
26
Suguru Ueda
I became an official employee of the Bandai Namco Group after working parttime at a Group facility. During my career, I have operated stores while engaging with fans and valuing our connections with them. In this way, “Connect with Fans” is a vision I am committed to embodying and have a deep attachment to.
27
Hikaru Minamikawa
By working closely with stores and creating engaging fan events, I hope to further strengthen the bond between fans and Bandai.
28
Ryo Konishi
People can connect through the IPs they love, regardless of country or region. These connections have shaped who I am today. To foster even more of them, I will continue advancing locally driven strategies tailored to each market.
29
Yukio Matsuhashi
We connect with fans and listen to their feedback. The question is how we will evolve our relationship with fans and what the next stage will be. We strive to build and sustain fan connections as a medium- to longterm goal.
30
Yoshiko Matsumoto
The passion we share brings smiles to fans, and their smiles become the driving force behind our work. We are committed to continue fostering this connection with fans.
31
Asuka Shimizu
When people and organizations across the Group connect, learn from one another, and grow together, we can deliver even greater value to our fans.
32
Bunbu Suzuki
Entertainment will continue to be an essential part of people's lives, even as its forms and scale evolve. By incorporating environmental sustainability into that journey, I hope to pass the joy of entertainment on to future generations.
33
Ippei Tamatani
It is important to build lasting relationships with fans by maintaining ongoing touchpoints through products and services, fostering affinity and emotional connection, and inspiring them to stay engaged over time.
34
Miyuki Nakagiri
From BHC, our Monozukuri hub, I hope to share both our sustainability initiatives and the appeal of Monozukuri, further deepening the enjoyment and excitement that fans experience through model kits.
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