Moving Toward the 50th Anniversary of the Gundam Series
Expanding Global Gundam
Touchpoints Through the
GUNDAM Official Website and
GUNDAM Channel

IR library

Communicating Timely Information to Fans Worldwide

The Promotion Department is working to grow the Gundam fan base via new promotional and other activities. An important part of these efforts will be the communication of information through the GUNDAM Official Website and GUNDAM Channel.
In October 2025, the prior official GUNDAM.INFO site was reworked to create the GUNDAM Official Website. The redesigned website was created based on our strong desire to provide Gundam fans around the world with accurate and timely information.
Previously, the Group framework for supplying Gundam-related information was divided into Japanese and overseas communication branches. However, we are currently in an era when works, products, services, and events become topics of interest at the same time even in differing countries and regions. For this reason, we recognize the importance of eliminating, to the greatest degree possible, disparities between the content and timing of information provision between Japan and regions such as North America, Europe, and the rest of Asia to deliver information with the same degree of passion to fans around the world.
In conjunction with the launch of the redesigned GUNDAM Official Website, Bandai Namco Filmworks Inc. transitioned to an integrated framework for managing information distribution both in Japan and overseas. Moreover, coordination is being practiced with Group companies in the pertinent regions to support the swift and accurate supply of information.
Recognition of the Gundam series is constantly rising overseas, and the series has thus come to be enjoyed by a wide range of fans. We therefore recognize that we have an important mission to provide official information in a timely manner through an online platform that can be accessed with peace of mind by fans around the world.

Evolving a News Site to a Gundam Series Portal

The most noteworthy characteristic of the new GUNDAM Official Website is how it has evolved from the prior GUNDAM.INFO, which was primarily a news site, to become a portal site for the Gundam series. The GUNDAM Official Website now functions as a hub offering easy access to a wealth of information pertaining to topics such as visual and other works, products, services, and events. The official sites for specific Gundam works are also integrated into the GUNDAM Official Website to provide fans with easy access to the information they seek. In designing the website, we sought to maintain the access to news and information on works that fans of GUNDAM.INFO had become familiar with while improving its searchability and visibility.

Building a Community Together with Fans

In addition to providing information, we seek to build a community in which fans could participate. One example of these efforts can be seen in the Worldwide Gundam General Election that was organized in conjunction with the site’s opening. By allowing fans to vote once per day and including the option to post one’s vote on social media, this event sparked exchanges and interactions between existing fans and forged touchpoints with new fans.
The results of the election revealed incredibly strong support for Gundam works ranging from the newest releases to the older classics, reminding us of the appeal this IP has fostered throughout its long history. At the same time, the large portion of votes that came from within Japan cast light on how, while Gundam is gaining attention around the world, the levels of recognition still vary by region. There is thus a need for us to further increase the global recognition of this IP.
Going forward, we will continue to plan such events encouraging active participation by fans to grow the GUNDAM Official Website into a focal point for the fan community.

Communicating the Gundam Series to Future Fans Worldwide Through Videos and Information

The GUNDAM Channel is a source of Gundam videos, making it an important pillar of information distribution alongside the GUNDAM Official Website. In Japan, the GUNDAM Channel supplies promotional videos, product introductions, special programs, anniversary events, and other original content. Overseas, it is a source for the streaming of Gundam works designed to provide opportunities for overseas fans to become more familiar with the series. While the GUNDAM Official Website is a hub for official information, the GUNDAM Channel is a venue for communicating the appeal of Gundam works, products, and events through videos.
The GUNDAM Official Website is currently available in 10 languages. We plan to increase the accuracy of the translations for the supported languages while improving how the website is operated in order to provide the information released in Japan to fans worldwide swifter and more accurately. We are also developing multilingual support for video content produced in Japan to better communicate the appeal of the Gundam series to fans across the globe.
We want the GUNDAM Official Website and the GUNDAM Channel to be the first thing one finds when they look up the word “Gundam.” Accomplishing this goal will require us to do more than just compile the necessary information; we must provide new discoveries, ways to connect with other fans, and experiences that help fans better enjoy the Gundam world. Looking ahead, we will continue our efforts to form connections with fans around the world while communicating the latest appeal of Gundam through the GUNDAM Official Website and the GUNDAM Channel.

What Our Purpose Means to Me

Entertainment would not exist without fans. Going forward, we will continue striving to surpass fan expectations.

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Contents

Integrated Report 2026

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Integrated Report 2026

20.5 MB

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IP LINEUP

1.5 MB

DIVERSE RANGE OF BUSINESSFIELDS

710 KB

Bandai Namco Group 1 YEAR OF RESULTS

201 KB

DIRECTORS, BANDAI NAMCO HOLDINGS INC.

431 KB

PRESIDENT'S MESSAGE

243 KB

The Bandai Namco Group:OUR VALUE CREATION PROCESS

224 KB

ORGANIZATIONAL STRUCTURE AND IP AXIS STRATEGY

217 KB

Track Record of the IP Axis Strategy for the Gundam Series
THE HISTORY OF GUNDAM

601 KB

HISTORY OF OUR MID-TERM PLANS

346 KB

VICE President’s Message

342 KB

CFO’s Message

316 KB

CIO/CISO’S Message

311 KB

MESSAGES FROM REPRESENTATIVE DIRECTORS
OF BUSINESS MANAGEMENT COMPANIES

784 KB

Special Feature: 360° Connections with Fans

6.9 MB

SUSTAINABILITY ROUNDTABLE DISCUSSION

296 KB

PERSONNEL STRATEGY

222 KB

SUSTAINABILITY

387 KB

THE LEAD INDEPENDENT OUTSIDE DIRECTOR’S MESSAGE

1.2 MB

495 KB

351 KB

810 MKB

289 KB

OVERVIEW OF MAIN GROUP COMPANIES

150 KB

Fact Book 2026

Download

FACT BOOK 2026

4.5 MB

Download

Bandai Namco Group Outline

424KB

Related Market Data

1 MB

ESG Data

651 KB

Bandai Namco Group’s History

2.8 MB

Yuji Asako

We are seeing an increase in connections focused on the future, among not only Group employees but also our business partners. We want to deepen our relationships with all stakeholders and connect the world with smiles.

Nobuhiko Momoi

I always keep our fans in mind. It’s a mindset I want to continue carrying with me.

Takashi Tsuji

The idea of co-creating with our fans is highly aligned with our Purpose. By moving forward with “Connect with Fans,” we will realize our Purpose.

Noriko Fujita

Connections are both the starting point and the goal. By connecting our businesses, corporate functions, Group companies, and employees, I hope to help create value that keeps us connected with our fans.

Kazuhiro Takenaka

There is no limit to fun when we connect with each other. By reaching the hearts of our fans, we hope to create a relationship where we share and pursue dreams together.

Nao Udagawa

Behind every piece of content is a fan. That’s why I want to engage closely with their passion and aspirations so that we can keep delivering moments filled with excitement.

Makoto Asanuma

The value of a company is established only after it is recognized by its fans. No matter how admirable a company’s principles may be, they are meaningless if they do not resonate with people. It is therefore important that we engage with fans and deliver our works to them with passion.

Hiroshi Kawasaki

In addition to connecting with fans through IPs, we want to establish a unique and bold presence at our physical touchpoints, including through the hospitality of our people.

Hiroshi Sakakibara

To prevent one-way communication with fans, we want to create spaces where we can enjoy experiences together and share in the discovery of new forms of entertainment.

Naohiro Ogata

Although I have not been fully conscious of it, I have always created things by thinking about what can bring joy and excitement to our fans. I once again realize that this approach is a major strength of the Group.

Koji Tezuka

When creating a new work, I want to make it something that will bring people together to discuss and share their thoughts. It is my hope that these discussions between fans build greater enthusiasm.

Kenichiro Ikeuchi

I hope the works we create can connect fans with one another and expand the joy they share.

Shogo Kojima

There is no point in making a game that no one will play. For this reason, I want to always share the same perspective and passion as our fans and continue enjoying games together with them for years to come.

Ryoichi Shijo

Through our various interactions with fans, we get to know how they perceive the works we have made. We will reflect fan opinions in our game development moving forward.

Shoki Sano

We cannot continue our work if we lose our connections with fans. The driving force behind our flexible and agile approach to creating products and experiences is our fans.

Fumihiro Muto

As digitalization continues to advance, we connect with our fans through analog games and create spaces around the world for this connection to happen.

Taro Tsuji

Through our various businesses, we have a wide range of touchpoints with fans. I want to contribute to maximizing the value of IPs by making full use of the Group's business model.

Mikiko Hashimoto

“Connect with Fans” means we first get to know fans, connect with them, and then tackle new challenges. These are the words that inspire our creativity.

Yoko Shichiri

I want to pursue many different challenges while considering the perspectives of both our fans and the Company.

Sanae Honma

Will fans find it exciting? Will they feel it was worth their purchase? We never stop refining our ideas until we can vividly picture fans enjoying what we've created.

Satoshi Sakasai

Through Bandai Namco’s unique entertainment, we will deliver fun to people around the world.

Noriko Hayashi

Listening to fans every day through surveys and social media helps me feel connected to them. I hope to continue creating products that go beyond what fans imagine and inspire them in new ways.

Takahiro Kawakami

All of us at Bandai Namco will consider how we can enrich the lives of our fans.

Kazunori Goka

A shared passion sparks new connections and expands circles of communication. We create places where people connect through what they love. That is the mission of Shibuya LOVEZ.

Koji Fujiwara

The challenge is how to keep fans engaged as fans. While IP lies at the core of our business, it is fans who give IP its value. This belief is embodied in “Connect with Fans,” which is what makes the phrase so meaningful.

Maiko Kuge

I want to continue creating memorable experiences that fans find enjoyable and that remain in their hearts for years to come.

Suguru Ueda

I became an official employee of the Bandai Namco Group after working parttime at a Group facility. During my career, I have operated stores while engaging with fans and valuing our connections with them. In this way, “Connect with Fans” is a vision I am committed to embodying and have a deep attachment to.

Hikaru Minamikawa

By working closely with stores and creating engaging fan events, I hope to further strengthen the bond between fans and Bandai.

Ryo Konishi

People can connect through the IPs they love, regardless of country or region. These connections have shaped who I am today. To foster even more of them, I will continue advancing locally driven strategies tailored to each market.

Yukio Matsuhashi

We connect with fans and listen to their feedback. The question is how we will evolve our relationship with fans and what the next stage will be. We strive to build and sustain fan connections as a medium- to longterm goal.

Yoshiko Matsumoto

The passion we share brings smiles to fans, and their smiles become the driving force behind our work. We are committed to continue fostering this connection with fans.

Asuka Shimizu

When people and organizations across the Group connect, learn from one another, and grow together, we can deliver even greater value to our fans.

Bunbu Suzuki

Entertainment will continue to be an essential part of people's lives, even as its forms and scale evolve. By incorporating environmental sustainability into that journey, I hope to pass the joy of entertainment on to future generations.

Ippei Tamatani

It is important to build lasting relationships with fans by maintaining ongoing touchpoints through products and services, fostering affinity and emotional connection, and inspiring them to stay engaged over time.

Miyuki Nakagiri

From BHC, our Monozukuri hub, I hope to share both our sustainability initiatives and the appeal of Monozukuri, further deepening the enjoyment and excitement that fans experience through model kits.