Contributing to the Gundam IP

SD Gundam G Generation ETERNAL, released in April 2026, is a mobile app game loved by fans worldwide that has been playing an important role as a new gateway through which people can become fans of the Gundam IP. Download numbers have steadily grown since the start of service, and this game posted first-month sales that were among the highest seen for any Gundam IP mobile app game released thus far. In July, 2026, the number of downloads had exceeded nine million, greatly surpassing our prior expectations.
More than the success of this game, the development team was impressed by the strong contributions that SD Gundam G Generation ETERNAL has made to the Gundam IP.

Evolving the Appeal of the SD Gundam G Generation Series for Smartphones

he SD Gundam G Generation series traces its roots back to a home console game released in 1998, and there have been more than 20 entries into this popular series to date. Allowing users to experience the stories of the respective Gundam works while also enjoying original plot beats introduced for each game, the SD Gundam G Generation series assembles characters and units from various works from throughout the history of the Gundam series. One of the unique appeals of the SD Gundam G Generation series is how it allows players the option to form their own personal squad using their favorite characters and units.
SD Gundam G Generation ETERNAL takes this appeal and evolves how it is expressed to offer a more easily accessible experience via smartphone. Now, fans are able to connect with the world of Gundam anywhere and at any time so long as they have their smartphone. Game progression has adopted a simple-to-understand, phased approach, and other techniques have been used to ensure that this title can be enjoyed by long-time series fans as well as by Gundam lovers for whom this is the first time experiencing the SD Gundam G Generation series.
Furthermore, we sought to make SD Gundam G Generation ETERNAL feel like an interactive Gundam encyclopedia. Given its long history and countless entries, every fan has a different entry point into the Gundam series. SD Gundam G Generation ETERNAL gives fans the opportunity to encounter various Gundam works, characters, and units. This title therefore has the potential to spark users’ interest in Gundam works they might not have been aware of previously, which can then inspire them to seek out and enjoy new visual works and other Gundam products.

• 1998

  

  The first installment in the series: SD Gundam G Generation (PlayStation®)

• 2000

  

  SD Gundam G Generation-F (PlayStation®)

• 2002

  

  The first PC title in the series: SD Gundam G Generation DA(Windows 98SE / Me / 2000 / XP)

• 2003

  

  SD Gundam G Generation ADVANCE (Game Boy Advance): The Series’ First Title for a Handheld Console

• 2019

  

  SD Gundam G Generation CROSSRAYS (PlayStation®4 / Nintendo Switch™ / STEAM®)

Increasing Value Through Connection with the Gundam Series

Another major characteristic of SD Gundam G Generation ETERNAL is how it is connected to the entirety of the Gundam series. For example, this service was launched in conjunction with the start of the television broadcast and online streaming of Mobile Suit Gundam GQuuuuuuX, a move that generated substantial synergies driving up interest in the entire Gundam series. The process through which we arrived at this idea that ignited passion for the Gundam series on a Groupwide basis was a natural product of the Groupwide information sharing and coordination that is practiced on a daily basis.
We also connected SD Gundam G Generation ETERNAL to the theatrical film MOBILE SUIT GUNDAM HATHAWAY The Sorcery of Nymph Circe with a special in-game scenario with a story tied to the story of the film. This connection helped heighten interest in and understanding for our Gundam visual works. We will continue to practice Groupwide coordination with regard to video games, visual works, and other products to enhance the value of the Gundam IP. SD Gundam G Generation ETERNAL will have an important role to play in these efforts.

Developing the Future of SD Gundam G Generation ETERNAL Together with Fans Worldwide

SD Gundam G Generation ETERNAL also made a massive impact overseas, topping sales ranking charts. We have been expanding the range of ways through which we can connect with fans worldwide through this title via multilingual live broadcasts and exhibitions at overseas events. The Gundam works that are popular, and the way these works are enjoyed, can vary by region. Nevertheless, we aspire to build trust with each market we serve through open communication to demonstrate that we are engaging with users in an earnest manner.
Even prior to the release of SD Gundam G Generation ETERNAL, we earnestly communicated through live broadcasts and other information provision methods what elements were inherited from prior series entries, what was changed, and why these decisions were made. This continued after the game’s release through regular live broadcasts to announce the addition of new titles into the lineup and the introduction of other features as part of providing a live service. We have also been collecting input from users worldwide through in-game surveys. Recognizing that ongoing feedback collection is important, we use the input gained in this manner to facilitate continuous improvements and new measures. In this manner, we continue to emphasize our stance toward developing the future of SD Gundam G Generation ETERNAL together with fans.
We want to ensure that current fans of SD Gundam G Generation ETERNAL can continue to enjoy this game long into the future while also making new users aware of the game and inspiring them to pick it up. Visual works, other products, and events will be used as a gateway to introduce people to this game in order to deepen their love for the Gundam series and communicate the appeal of the series to fans worldwide.