Bandai Namco Music Frontier Redefining Music Assets toExpand IP Value ThroughMusic Initiatives | Integrated Report 2026 | IR library | IR Information

Bandai Namco Music Frontier
Redefining Music Assets to
Expand IP Value Through Music Initiatives

Profile

Koji Fujiwara

President and CEO
Bandai Namco Music Frontier Inc.

Building a Groupwide Framework to Advance the Music Business

Bandai Namco Music Frontier Inc. was established in April 2026 with the aim of leveraging the Group’s music assets not only through rights management but also as a source of new business value. The Bandai Namco Group currently possesses an extensive catalog of registered music assets. Until now, rights management has primarily focused on responding to requests for use. Going forward, however, we aim to proactively promote our music catalog worldwide, cultivating the music itself as a new touchpoint with fans. At the same time, rather than taking a one-size-fits-all approach, we also place importance on establishing an optimal management structure in consultation with each Unit, taking into account the business pace of each IP and the characteristics of its music.
A driving force of this effort is the cross-organizational initiative Project Resonance. As part of this project, representatives from each business Unit participate, sharing information on their respective business activities and IP development initiatives while examining methods for integrating music into said efforts. The music business does not create value in isolation. Rather, its value is enhanced through collaborations with other Group businesses. Through Project Resonance, we will strengthen collaborations among the Group’s business Units and accelerate the Groupwide use of music assets in an agile fashion.

Expanding Touchpoints with Fans Around the World Through Music

At Bandai Namco Music Frontier, we are focusing on maximizing the value of IPs through music by promoting a three-pronged approach involving music production, live events, and music publishing across a wide range of fan touchpoints. This includes the utilization of music in conjunction with anniversary projects and overseas rollouts of IPs as well as the reimagining of past songs. The value of music increases over the medium to long term not through one-off revenue, but by expanding opportunities for people around the world to listen to it. To this end, we are also working to establish rights management and royalty collection frameworks overseas.
One of Bandai Namco’s major strengths is its diverse range of channels through which music can reach fans. Music plays a role in every touchpoint that connects us with fans, including visual works, games, toys, live events, and product promotions. Furthermore, the growth potential of the live event business has increased further through our strategic partnership with UDO ARTISTS Inc. and thanks to the opening of the multipurpose hall Shibuya LOVEZ. Looking ahead, we will work with artists and partners in Japan and around the world to create new forms of experiential value through music.
Music has the power to evoke memories of when you first encountered a work or an IP. By harnessing that power, Bandai Namco Music Frontier will not only reconnect with existing fans but also create opportunities to make new fans. By redefining the value of the music assets that reflect the Group’s history, we will use music to expand an environment where fans around the world can remain fans for years to come.

What Our Purpose Means to Me

Regardless of changes in my role or department, my mindset remains the same. Having become involved in the Music Business, I now aim to increase touchpoints with fans through music and continue building connections with them.

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Contents

Integrated Report 2026

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Integrated Report 2026

20.5 MB

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IP LINEUP

1.5 MB

DIVERSE RANGE OF BUSINESSFIELDS

710 KB

Bandai Namco Group 1 YEAR OF RESULTS

201 KB

DIRECTORS, BANDAI NAMCO HOLDINGS INC.

431 KB

PRESIDENT'S MESSAGE

243 KB

The Bandai Namco Group:OUR VALUE CREATION PROCESS

224 KB

ORGANIZATIONAL STRUCTURE AND IP AXIS STRATEGY

217 KB

Track Record of the IP Axis Strategy for the Gundam Series
THE HISTORY OF GUNDAM

601 KB

HISTORY OF OUR MID-TERM PLANS

346 KB

VICE President’s Message

342 KB

CFO’s Message

316 KB

CIO/CISO’S Message

311 KB

MESSAGES FROM REPRESENTATIVE DIRECTORS
OF BUSINESS MANAGEMENT COMPANIES

784 KB

Special Feature: 360° Connections with Fans

6.9 MB

SUSTAINABILITY ROUNDTABLE DISCUSSION

296 KB

PERSONNEL STRATEGY

222 KB

SUSTAINABILITY

387 KB

THE LEAD INDEPENDENT OUTSIDE DIRECTOR’S MESSAGE

1.2 MB

495 KB

351 KB

810 MKB

289 KB

OVERVIEW OF MAIN GROUP COMPANIES

150 KB

Fact Book 2026

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FACT BOOK 2026

4.5 MB

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Bandai Namco Group Outline

424KB

Related Market Data

1 MB

ESG Data

651 KB

Bandai Namco Group’s History

2.8 MB

Yuji Asako

We are seeing an increase in connections focused on the future, among not only Group employees but also our business partners. We want to deepen our relationships with all stakeholders and connect the world with smiles.

Nobuhiko Momoi

I always keep our fans in mind. It’s a mindset I want to continue carrying with me.

Takashi Tsuji

The idea of co-creating with our fans is highly aligned with our Purpose. By moving forward with “Connect with Fans,” we will realize our Purpose.

Noriko Fujita

Connections are both the starting point and the goal. By connecting our businesses, corporate functions, Group companies, and employees, I hope to help create value that keeps us connected with our fans.

Kazuhiro Takenaka

There is no limit to fun when we connect with each other. By reaching the hearts of our fans, we hope to create a relationship where we share and pursue dreams together.

Nao Udagawa

Behind every piece of content is a fan. That’s why I want to engage closely with their passion and aspirations so that we can keep delivering moments filled with excitement.

Makoto Asanuma

The value of a company is established only after it is recognized by its fans. No matter how admirable a company’s principles may be, they are meaningless if they do not resonate with people. It is therefore important that we engage with fans and deliver our works to them with passion.

Hiroshi Kawasaki

In addition to connecting with fans through IPs, we want to establish a unique and bold presence at our physical touchpoints, including through the hospitality of our people.

Hiroshi Sakakibara

To prevent one-way communication with fans, we want to create spaces where we can enjoy experiences together and share in the discovery of new forms of entertainment.

Naohiro Ogata

Although I have not been fully conscious of it, I have always created things by thinking about what can bring joy and excitement to our fans. I once again realize that this approach is a major strength of the Group.

Koji Tezuka

When creating a new work, I want to make it something that will bring people together to discuss and share their thoughts. It is my hope that these discussions between fans build greater enthusiasm.

Kenichiro Ikeuchi

I hope the works we create can connect fans with one another and expand the joy they share.

Shogo Kojima

There is no point in making a game that no one will play. For this reason, I want to always share the same perspective and passion as our fans and continue enjoying games together with them for years to come.

Ryoichi Shijo

Through our various interactions with fans, we get to know how they perceive the works we have made. We will reflect fan opinions in our game development moving forward.

Shoki Sano

We cannot continue our work if we lose our connections with fans. The driving force behind our flexible and agile approach to creating products and experiences is our fans.

Fumihiro Muto

As digitalization continues to advance, we connect with our fans through analog games and create spaces around the world for this connection to happen.

Taro Tsuji

Through our various businesses, we have a wide range of touchpoints with fans. I want to contribute to maximizing the value of IPs by making full use of the Group's business model.

Mikiko Hashimoto

“Connect with Fans” means we first get to know fans, connect with them, and then tackle new challenges. These are the words that inspire our creativity.

Yoko Shichiri

I want to pursue many different challenges while considering the perspectives of both our fans and the Company.

Sanae Honma

Will fans find it exciting? Will they feel it was worth their purchase? We never stop refining our ideas until we can vividly picture fans enjoying what we've created.

Satoshi Sakasai

Through Bandai Namco’s unique entertainment, we will deliver fun to people around the world.

Noriko Hayashi

Listening to fans every day through surveys and social media helps me feel connected to them. I hope to continue creating products that go beyond what fans imagine and inspire them in new ways.

Takahiro Kawakami

All of us at Bandai Namco will consider how we can enrich the lives of our fans.

Kazunori Goka

A shared passion sparks new connections and expands circles of communication. We create places where people connect through what they love. That is the mission of Shibuya LOVEZ.

Koji Fujiwara

The challenge is how to keep fans engaged as fans. While IP lies at the core of our business, it is fans who give IP its value. This belief is embodied in “Connect with Fans,” which is what makes the phrase so meaningful.

Maiko Kuge

I want to continue creating memorable experiences that fans find enjoyable and that remain in their hearts for years to come.

Suguru Ueda

I became an official employee of the Bandai Namco Group after working parttime at a Group facility. During my career, I have operated stores while engaging with fans and valuing our connections with them. In this way, “Connect with Fans” is a vision I am committed to embodying and have a deep attachment to.

Hikaru Minamikawa

By working closely with stores and creating engaging fan events, I hope to further strengthen the bond between fans and Bandai.

Ryo Konishi

People can connect through the IPs they love, regardless of country or region. These connections have shaped who I am today. To foster even more of them, I will continue advancing locally driven strategies tailored to each market.

Yukio Matsuhashi

We connect with fans and listen to their feedback. The question is how we will evolve our relationship with fans and what the next stage will be. We strive to build and sustain fan connections as a medium- to longterm goal.

Yoshiko Matsumoto

The passion we share brings smiles to fans, and their smiles become the driving force behind our work. We are committed to continue fostering this connection with fans.

Asuka Shimizu

When people and organizations across the Group connect, learn from one another, and grow together, we can deliver even greater value to our fans.

Bunbu Suzuki

Entertainment will continue to be an essential part of people's lives, even as its forms and scale evolve. By incorporating environmental sustainability into that journey, I hope to pass the joy of entertainment on to future generations.

Ippei Tamatani

It is important to build lasting relationships with fans by maintaining ongoing touchpoints through products and services, fostering affinity and emotional connection, and inspiring them to stay engaged over time.

Miyuki Nakagiri

From BHC, our Monozukuri hub, I hope to share both our sustainability initiatives and the appeal of Monozukuri, further deepening the enjoyment and excitement that fans experience through model kits.