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Miyuki Nakagiri

Assistant Manager  Business Strategy Team
Hobby Products Division Hobby Creation Department
BANDAI SPIRITS CO., LTD.

BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE (BHCPDII)
A Sustainable Factory That Inspires Visitors
Through Solar Power and Energy-Efficient Design

The BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE (BHCPDII) is a new Bandai Hobby Center factory located in Shizuoka City, Shizuoka Prefecture. This factory was designed as a production base for the reliable supply of model kits as well as a sustainable factory that inspires visitors through its Monozukuri (craftsmanship)practices.
A major characteristic of this factory is the solar power generation system installed on its roof. This system comprises 1,080 solar panels and began generating power in August 2025. Even before the BHCPDII commenced full-scale production, it was already sourcing a portion of its power from this system, which has been confirmed to have contributed to reductions in CO2 emissions of 179 tons over the eight-month period from August 2025 to March 2026. Shizuoka City has favorable sunlight conditions, and the solar power generation system installed at the existing Bandai Hobby Center has also generated more electricity than expected.
However, this solar power generation system is not the only environmental feature at the BHCPDII. Energy-efficient design was employed throughout the facility to reduce energy consumption from production floor air-conditioning and lighting as well as other equipment. In addition to high-efficiency air-conditioning, LED lighting, and high-insulation materials, the factory utilizes a monitoring system for tracking electricity use that is contributing to everyday improvement activities.
Another major characteristic is its all-in-one production system, in which all processes from molding to bagging, packaging, and shipping are carried out within a single factory. This approach eliminates the need for transportation of items between bases. Moreover, the factory employs automated guided vehicles (AGVs), automatic conveyance systems, and ceiling-mounted conveyance trollies to reduce labor requirements and improve efficiency. In addition, rainwater is used for certain equipment. The factory is also being operated in a manner that emphasizes connections with the community and with fans. For example, events are held to foster communication with local residents and the factory's museum showcases and communicates our Monozukuri expertise.
The BHCPDII commenced full-scale production in August 2026. Going forward, we will closely monitor electricity consumption and power generation data throughout the year in order to further optimize air-conditioning management and equipment operations. The BHCPDII will also act as a model factory showcasing the insight gained through years of operating the Bandai Hobby Center. It is our hope that the BHCPDII will become more than an eco-friendly and reliable source of high-quality model kits; we want it to be a place that children and fans admire, somewhere they dream of working someday.

Solar panels installed at the BHCPDII
Exterior of BHCPDII MUSEUM

What Our Purpose Means to Me

Our role is to continue engaging in Monozukuri that brings feelings of joy and fun to fans around the world who love BANDAI SPIRITS CO., LTD. products. We aim to steadily build on what we can do and what we can achieve through ingenuity, developing these efforts into sustainability initiatives that can continue into the future.

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Yuji Asako
We are seeing an increase in connections focused on the future, among not only Group employees but also our business partners. We want to deepen our relationships with all stakeholders and connect the world with smiles.
1
Nobuhiko Momoi
I always keep our fans in mind. It’s a mindset I want to continue carrying with me.
2
Takashi Tsuji
The idea of co-creating with our fans is highly aligned with our Purpose. By moving forward with “Connect with Fans,” we will realize our Purpose.
3
Noriko Fujita
Connections are both the starting point and the goal. By connecting our businesses, corporate functions, Group companies, and employees, I hope to help create value that keeps us connected with our fans.
4
Kazuhiro Takenaka
There is no limit to fun when we connect with each other. By reaching the hearts of our fans, we hope to create a relationship where we share and pursue dreams together.
5
Nao Udagawa
Behind every piece of content is a fan. That’s why I want to engage closely with their passion and aspirations so that we can keep delivering moments filled with excitement.
6
Makoto Asanuma
The value of a company is established only after it is recognized by its fans. No matter how admirable a company’s principles may be, they are meaningless if they do not resonate with people. It is therefore important that we engage with fans and deliver our works to them with passion.
7
Hiroshi Kawasaki
In addition to connecting with fans through IPs, we want to establish a unique and bold presence at our physical touchpoints, including through the hospitality of our people.
8
Hiroshi Sakakibara
To prevent one-way communication with fans, we want to create spaces where we can enjoy experiences together and share in the discovery of new forms of entertainment.
9
Naohiro Ogata
Although I have not been fully conscious of it, I have always created things by thinking about what can bring joy and excitement to our fans. I once again realize that this approach is a major strength of the Group.
10
Koji Tezuka
When creating a new work, I want to make it something that will bring people together to discuss and share their thoughts. It is my hope that these discussions between fans build greater enthusiasm.
11
Kenichiro Ikeuchi
I hope the works we create can connect fans with one another and expand the joy they share.
12
Shogo Kojima
There is no point in making a game that no one will play. For this reason, I want to always share the same perspective and passion as our fans and continue enjoying games together with them for years to come.
13
Ryoichi Shijo
Through our various interactions with fans, we get to know how they perceive the works we have made. We will reflect fan opinions in our game development moving forward.
14
Shoki Sano
We cannot continue our work if we lose our connections with fans. The driving force behind our flexible and agile approach to creating products and experiences is our fans.
15
Fumihiro Muto
As digitalization continues to advance, we connect with our fans through analog games and create spaces around the world for this connection to happen.
16
Taro Tsuji
Through our various businesses, we have a wide range of touchpoints with fans. I want to contribute to maximizing the value of IPs by making full use of the Group's business model.
17
Mikiko Hashimoto
“Connect with Fans” means we first get to know fans, connect with them, and then tackle new challenges. These are the words that inspire our creativity.
18
Yoko Shichiri
I want to pursue many different challenges while considering the perspectives of both our fans and the Company.
19
Sanae Honma
Will fans find it exciting? Will they feel it was worth their purchase? We never stop refining our ideas until we can vividly picture fans enjoying what we've created.
20
Satoshi Sakasai
Through Bandai Namco’s unique entertainment, we will deliver fun to people around the world.
21
Noriko Hayashi
Listening to fans every day through surveys and social media helps me feel connected to them. I hope to continue creating products that go beyond what fans imagine and inspire them in new ways.
22
Takahiro Kawakami
All of us at Bandai Namco will consider how we can enrich the lives of our fans.
23
Kazunori Goka
A shared passion sparks new connections and expands circles of communication. We create places where people connect through what they love. That is the mission of Shibuya LOVEZ.
24
Koji Fujiwara
The challenge is how to keep fans engaged as fans. While IP lies at the core of our business, it is fans who give IP its value. This belief is embodied in “Connect with Fans,” which is what makes the phrase so meaningful.
25
Maiko Kuge
I want to continue creating memorable experiences that fans find enjoyable and that remain in their hearts for years to come.
26
Suguru Ueda
I became an official employee of the Bandai Namco Group after working parttime at a Group facility. During my career, I have operated stores while engaging with fans and valuing our connections with them. In this way, “Connect with Fans” is a vision I am committed to embodying and have a deep attachment to.
27
Hikaru Minamikawa
By working closely with stores and creating engaging fan events, I hope to further strengthen the bond between fans and Bandai.
28
Ryo Konishi
People can connect through the IPs they love, regardless of country or region. These connections have shaped who I am today. To foster even more of them, I will continue advancing locally driven strategies tailored to each market.
29
Yukio Matsuhashi
We connect with fans and listen to their feedback. The question is how we will evolve our relationship with fans and what the next stage will be. We strive to build and sustain fan connections as a medium- to longterm goal.
30
Yoshiko Matsumoto
The passion we share brings smiles to fans, and their smiles become the driving force behind our work. We are committed to continue fostering this connection with fans.
31
Asuka Shimizu
When people and organizations across the Group connect, learn from one another, and grow together, we can deliver even greater value to our fans.
32
Bunbu Suzuki
Entertainment will continue to be an essential part of people's lives, even as its forms and scale evolve. By incorporating environmental sustainability into that journey, I hope to pass the joy of entertainment on to future generations.
33
Ippei Tamatani
It is important to build lasting relationships with fans by maintaining ongoing touchpoints through products and services, fostering affinity and emotional connection, and inspiring them to stay engaged over time.
34
Miyuki Nakagiri
From BHC, our Monozukuri hub, I hope to share both our sustainability initiatives and the appeal of Monozukuri, further deepening the enjoyment and excitement that fans experience through model kits.
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