Bandai Namco Holdings X
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CFO’S MESSAGE

We will maximize business value through long-term growth
and global expansion, while maintaining a strong
awareness of capital costs.

Takashi Tsuji Director
CFO (Chief Financial Officer)
Division General Manager of Corporate Planning Division
Bandai Namco Holdings Inc.

Strong Performance Driven by the Success of the Gundam Series

In FY2026.3, the first year of the current Mid-term Plan, the Bandai Namco Group achieved its initial-year targets in all business segments and reached record highs for net sales and across all profit metrics. Supported by the release of multiple visual works from the Visual and Music Business and growing interest in the Gundam IP generated by Expo 2025 Osaka, Kansai, sales of the Gundam series increased to ¥254.3 billion, up 65.7% year-on-year, helping drive overall Group performance. The growth of the Gundam series had a positive impact across a wide range of businesses, products, and services. In particular, Gundam titles delivered strong momentum in the gaming domain, achieving significant commercial success.
Using this growth as a springboard, we are working to fundamentally reinforce our production structure in the Toys and Hobby Business, which continues to perform strongly across each category around the world. For example, we have already expanded our in-house manufacturing facilities for model kits and trading card games and will continue to augment production capacity to meet growing demand moving forward. Furthermore, in the Digital Business, we are pursuing a balanced title portfolio while exercising careful oversight of titles in development, helping to mitigate the volatility inherent in the business. In this way, we are reducing the likelihood of impairment losses and other risks.

Importance of Global Business Expansion

Under the current Mid-term Plan, we have set a target of achieving an overseas sales ratio, based on destination, of 50% or more by the plan's final year. In FY2026.3, the ratio reached approximately 42%. Although our overseas businesses continue to grow steadily, growth in the Japanese market has been even stronger. Looking ahead, we believe that the IP and business strengths cultivated in Japan will increasingly serve as a catalyst for global expansion, and we will continue to pursue growth opportunities in international markets.
Achieving this goal will require talent across the organization, including local personnel in each region who can embrace and execute our IP-axis strategy, employees in Japan with deep knowledge of our overseas operations, and corporate teams that support the business as a whole. While global expansion is a long-term endeavor, we remain firmly committed to this objective and will continue to invest in the capabilities needed to achieve it.

Steady Progress of Growth Investments in Line with Plans

Under the current Mid-term Plan, we have approximately ¥600.0 billion for Groupwide growth investments, consisting of investments in game and visual production, regular capital expenditures, and “360 investments” designed to strengthen connections with all stakeholders. Although the investment plan is unprecedented in scale, execution remained firmly on track in the first year of the current Mid-term Plan, including the allocation of ¥150.0 billion to our "360 investment" strategy. Examples of such investments include the forming of strategic partnerships with Sony Group Corporation and Gaudiy Group, Inc., participation in Expo 2025 Osaka, Kansai, investments to strengthen our supply chain, and the acquisition of treasury shares, which I will touch upon later in this message. We also have several additional initiatives currently under consideration.
Cash pooling, which centralizes funds within each region, is essential for the swift and efficient execution of growth investments while strengthening financial discipline. We have adopted this strategy and established a cash pooling framework in Japan, the United States, and China, and we plan to introduce said framework throughout Europe during FY2027.3. At the same time, we are enhancing our Group cash management system to further improve the accuracy of our financial monitoring activities.

Awareness of Capital Costs and Approach Toward Shareholder Returns

With respect to cross-shareholdings, the Board of Directors conducts an annual review of all listed and unlisted shares held by the Bandai Namco Group from multiple perspectives to assess the strategic rationale for each holding from multiple perspectives. Shareholdings that are no longer considered strategically meaningful are divested, while those that continue to support value creation are retained.
Our basic shareholder return policy is to maintain a total return ratio of 50% or more. While striving to provide stable, long-term dividends with a minimum dividend on equity (DOE) of 3.60%, we will also acquire treasury shares as appropriate with an awareness of capital cost. In FY2026.3, the annual dividend was ¥73 per share, comprising a base dividend of ¥46 and a performance-based dividend of ¥27, making for a DOE of 5.7%. In addition, our total return ratio came to 51.0% following our acquisition of treasury shares totaling ¥24.7 billion. Moreover, we canceled five million shares of treasury shares held by the Company on April 30, 2026.
Guided by our basic shareholder return policy, we will continue to carry out an appropriate level of shareholder returns moving forward.

Reflection on My First Year as CFO

One of my greatest responsibilities as CFO is to promote financial management with an awareness of capital costs. The current Mid-term Plan incorporates the specific framework required to achieve this objective, and ensuring its steady execution represents my most important mission.
Under the current Mid-term Plan, we established a new financial target of maintaining an equity spread (defined as ROE minus the cost of equity) of 5% or more on a continuous basis. Gaining the trust of the capital markets is the most crucial undertaking to help reduce cost of shareholders’ equity. To further strengthen such trust, we are committed to timely and appropriate information disclosure, proactive investor relations activities, consistent achievement of performance targets, and ongoing enhancement of our governance framework.
In the formulation of the current Mid-term Plan, senior management engaged in discussions with personnel throughout the Bandai Namco Group. Through this process, I feel that a shared commitment to maximizing the value of IPs over the medium to long term, strengthening our focus on global markets, and reinforcing a stable foundation to achieve sustainable profit growth has become entrenched on a Groupwide basis. As a member of senior management, I am committed to advancing such positive developments while communicating our progress to investors in a transparent and straightforward manner. Through these efforts, I hope to deepen the capital markets’ understanding of our business and financial strategies and strengthen the trust and support we receive from investors.

What Our Purpose Means to Me

It means creating, spreading, and sharing dreams, fun, and inspiration together with all stakeholders—not only IP fans, but also partner companies, employees, and shareholders—and sustaining this effort into the future.

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Yuji Asako
We are seeing an increase in connections focused on the future, among not only Group employees but also our business partners. We want to deepen our relationships with all stakeholders and connect the world with smiles.
1
Nobuhiko Momoi
I always keep our fans in mind. It’s a mindset I want to continue carrying with me.
2
Takashi Tsuji
The idea of co-creating with our fans is highly aligned with our Purpose. By moving forward with “Connect with Fans,” we will realize our Purpose.
3
Noriko Fujita
Connections are both the starting point and the goal. By connecting our businesses, corporate functions, Group companies, and employees, I hope to help create value that keeps us connected with our fans.
4
Kazuhiro Takenaka
There is no limit to fun when we connect with each other. By reaching the hearts of our fans, we hope to create a relationship where we share and pursue dreams together.
5
Nao Udagawa
Behind every piece of content is a fan. That’s why I want to engage closely with their passion and aspirations so that we can keep delivering moments filled with excitement.
6
Makoto Asanuma
The value of a company is established only after it is recognized by its fans. No matter how admirable a company’s principles may be, they are meaningless if they do not resonate with people. It is therefore important that we engage with fans and deliver our works to them with passion.
7
Hiroshi Kawasaki
In addition to connecting with fans through IPs, we want to establish a unique and bold presence at our physical touchpoints, including through the hospitality of our people.
8
Hiroshi Sakakibara
To prevent one-way communication with fans, we want to create spaces where we can enjoy experiences together and share in the discovery of new forms of entertainment.
9
Naohiro Ogata
Although I have not been fully conscious of it, I have always created things by thinking about what can bring joy and excitement to our fans. I once again realize that this approach is a major strength of the Group.
10
Koji Tezuka
When creating a new work, I want to make it something that will bring people together to discuss and share their thoughts. It is my hope that these discussions between fans build greater enthusiasm.
11
Kenichiro Ikeuchi
I hope the works we create can connect fans with one another and expand the joy they share.
12
Shogo Kojima
There is no point in making a game that no one will play. For this reason, I want to always share the same perspective and passion as our fans and continue enjoying games together with them for years to come.
13
Ryoichi Shijo
Through our various interactions with fans, we get to know how they perceive the works we have made. We will reflect fan opinions in our game development moving forward.
14
Shoki Sano
We cannot continue our work if we lose our connections with fans. The driving force behind our flexible and agile approach to creating products and experiences is our fans.
15
Fumihiro Muto
As digitalization continues to advance, we connect with our fans through analog games and create spaces around the world for this connection to happen.
16
Taro Tsuji
Through our various businesses, we have a wide range of touchpoints with fans. I want to contribute to maximizing the value of IPs by making full use of the Group's business model.
17
Mikiko Hashimoto
“Connect with Fans” means we first get to know fans, connect with them, and then tackle new challenges. These are the words that inspire our creativity.
18
Yoko Shichiri
I want to pursue many different challenges while considering the perspectives of both our fans and the Company.
19
Sanae Honma
Will fans find it exciting? Will they feel it was worth their purchase? We never stop refining our ideas until we can vividly picture fans enjoying what we've created.
20
Satoshi Sakasai
Through Bandai Namco’s unique entertainment, we will deliver fun to people around the world.
21
Noriko Hayashi
Listening to fans every day through surveys and social media helps me feel connected to them. I hope to continue creating products that go beyond what fans imagine and inspire them in new ways.
22
Takahiro Kawakami
All of us at Bandai Namco will consider how we can enrich the lives of our fans.
23
Kazunori Goka
A shared passion sparks new connections and expands circles of communication. We create places where people connect through what they love. That is the mission of Shibuya LOVEZ.
24
Koji Fujiwara
The challenge is how to keep fans engaged as fans. While IP lies at the core of our business, it is fans who give IP its value. This belief is embodied in “Connect with Fans,” which is what makes the phrase so meaningful.
25
Maiko Kuge
I want to continue creating memorable experiences that fans find enjoyable and that remain in their hearts for years to come.
26
Suguru Ueda
I became an official employee of the Bandai Namco Group after working parttime at a Group facility. During my career, I have operated stores while engaging with fans and valuing our connections with them. In this way, “Connect with Fans” is a vision I am committed to embodying and have a deep attachment to.
27
Hikaru Minamikawa
By working closely with stores and creating engaging fan events, I hope to further strengthen the bond between fans and Bandai.
28
Ryo Konishi
People can connect through the IPs they love, regardless of country or region. These connections have shaped who I am today. To foster even more of them, I will continue advancing locally driven strategies tailored to each market.
29
Yukio Matsuhashi
We connect with fans and listen to their feedback. The question is how we will evolve our relationship with fans and what the next stage will be. We strive to build and sustain fan connections as a medium- to longterm goal.
30
Yoshiko Matsumoto
The passion we share brings smiles to fans, and their smiles become the driving force behind our work. We are committed to continue fostering this connection with fans.
31
Asuka Shimizu
When people and organizations across the Group connect, learn from one another, and grow together, we can deliver even greater value to our fans.
32
Bunbu Suzuki
Entertainment will continue to be an essential part of people's lives, even as its forms and scale evolve. By incorporating environmental sustainability into that journey, I hope to pass the joy of entertainment on to future generations.
33
Ippei Tamatani
It is important to build lasting relationships with fans by maintaining ongoing touchpoints through products and services, fostering affinity and emotional connection, and inspiring them to stay engaged over time.
34
Miyuki Nakagiri
From BHC, our Monozukuri hub, I hope to share both our sustainability initiatives and the appeal of Monozukuri, further deepening the enjoyment and excitement that fans experience through model kits.
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