Holding a Collaboration Between IDOLM@STER Million Live! and Toyosu Disaster Prevention Festiv@l 2024, a Sustainability Activity that Engages Fans Using IP
The IDOLM@STER Million Live! held by Bandai Namco Entertainment collaborated with the Toyosu Disaster Prevention Festiv@l 2024 held on Saturday and Sunday, March 9 and 10, 2024, by the Koto Ward Association for Better Regional Disaster Prevention Capabilities.
The programs and performances were unique to IP collaborations, and the venue setup allowed for enjoying the IDOLM@STER Million Live! universe. This led to the participation of young people who do not have many opportunities to be involved in disaster prevention, adding up to about 33,000 attendees throughout the event.
Bandai Namco Entertainment will continue to promote sustainability activities unique to entertainment companies using the IP Axis Strategy.
