Working on Sustainable Activities With Fans Using IP: Start of Sale and Collection of Recyclable “Circulatory” Lumica Light Daisenko Re. in IDOLM@STER Series Events
Bandai Namco Entertainment Inc. (Head office: Minato-ku, Tokyo; President & CEO: Nao Udagawa) has, as part of its sustainability activities with fans using IP (intellectual property such as characters), started an initiative to sell and collect the new, easily recyclable “circulatory” Lumica Light Daisenko Re. at IDOLM@STER series events. It will achieve this with cooperation from Lumica Corporation, which produces and sells glow sticks and pen lights such as Daisenko.
