Community Event Held in Shenzhen in China!
Harmonious coexistence with communities is one of the Bandai Namco Group’s Material Issues, and the Group is working on activities that include local community relations as a component in each of its sites in Japan and overseas.
On October 18–20, 2024, Bandai Namco Holdings China Co., Ltd held a game event that connected Bandai Namco fans with the local community in Shenzhen in China. The event venue included installations of games and photo spots created using the Group’s representative IP (intellectual property such as characters), as well as displays introducing the Bandai Namco Group’s sustainability initiatives. Over 230,000 people visited the venue over the three days, and more than 3,000 fans and local residents got involved in the games and photo spots.
