Bandai Namco Holdings China is implementing support activities for intangible cultural heritage.
From January 18th to February 9th 2025, an intangible cultural heritage support event co-hosted by Bandai Namco Holdings China and the Shanghai Library was held at the Shanghai Library East Building.
The theme was “Together we protect, together we create!”, and the aim was to raise awareness of the protection and inheritance of intangible cultural heritage. The venue hosted an Intangible Cultural Heritage Co-creation Art Exhibition and hands-on events, which provided visitors with a unique experience by combining three intangible cultural heritage techniques (yarn embroidery, paper cutting, and rubbings) with popular Bandai Namco characters. More than 20,000 people attended the event, and 3,721 people participated in the hands-on events.
In the future, BNHC will continue to provide attractive cultural experiences to more people through new interactive experiences and diverse content in the cultural field.
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