Enabling users to experience the joy and quality that only the “real thing” can offer
Since its release in 2001, the Taiko no Tatsujin series has become a hit among countless fans, as the franchise has grown from an arcade game into a home video game and app. We are also working to protect intellectual property rights so that everyone can continue to enjoy our products with peace of mind.
Protecting the Taiko no Tatsujin series from counterfeit products following its distribution in China
The Taiko no Tatsujin series was officially released in inland China in 2023, where it has since been enjoyed by a large number of users, particularly in amusement facilities. Unfortunately, counterfeit goods are being manufactured and sold, and this illegal activity has been observed on e-commerce sites and social media.
Making clear distinction between genuine and IP-infringing products to protect intellectual properties and maintain brand value
Counterfeit goods infringe on the Bandai Namco Group’s intellectual property rights. The protection of these rights is critical in preserving corporate brand value and the trust of consumers. For this reason, we released a statement on infringement countermeasures, in which we made clear distinctions between genuine and IP-infringing products. The main distinctions include the orientation and color of the patterns on the drums, the presence or absence of a camera at the top of the screen, the shape of the barcode reader, and the design of the drum stand. Currently, we are taking legal measures to stop the sale of IP-infringing products and calling upon all consumers to purchase genuine products rather than counterfeit ones.
Communicate to users the importance of enjoying genuine games
The Bandai Namco Group will continue to strictly enforce measures against intellectual property rights infringement and endeavor to promote the widespread use of genuine products. The protection of intellectual property rights is an important initiative not only in inland China but around the world. In tandem with bolstering global sales of Taiko no Tatsujin arcade machines, we will continue to take measures against IP-infringing products and focus on raising awareness among consumers regarding intellectual property rights.
Taiko no Tatsujin™Series & ©Bandai Namco Entertainment Inc.