Protection of IP
At the Bandai Namco Group, we are working on measures to protect our IP from infringement by closely cooperating with external partners in order to deliver safe and secure products and services to customers as well as protect their worldviews.
Initiatives to Safeguard Our IP
Protection and utilization of existing IP
Protecting the rights of IP, the Bandai Namco Group’s important management resource, forms an integral part of our business strategy.
Bandai Namco Filmworks reconfirms rights related to existing Sunrise brand IP, including catalog titles, and is working to create a system to protect these rights as we step up licensing arrangements for the Gundam series.
We held the Sunrise Anniversary Tours in autumn 2023 for Armored Trooper VOTOMS, Aura Battler Dunbine, and Cowboy Bebop, which are all part of the brand and have anniversaries coming up. We are working to ensure that fans can enjoy the world of our catalog titles again.
Activities to raise awareness of IP internally
The Group is implementing seminars related to the appropriate use of IP, such as patent and trademark seminars and copyright seminars. These are offered at each company in new employee training, training for managers, training by business division, and other occasions. In addition, we also offer compliance training for all employees using e-learning. In these ways, we are working to implement internal educational activities. In particular, Bandai and Bandai Spirits regularly hold exhibitions for Group employees to widely disseminate information about problems and responses through the display of counterfeit products and the sharing of case studies.
