Protection and utilization of existing IP
Protecting the rights of IP, the Bandai Namco Group’s important management resource, forms an integral part of our business strategy.
Bandai Namco Filmworks
Bandai Namco Filmworks reconfirms rights related to existing Sunrise brand IP, including catalog titles, and is developing a system to protect these rights as we step up licensing arrangements for the Gundam series.
Bandai Namco Experience
Since the official release of the Taiko no Tatsujin series in mainland China, counterfeit products have become a problem. In response, we published an anti-infringement statement and are now taking legal action to stop the sale of these counterfeit products. At the same time, we are working to inform consumers of the differences between genuine products and counterfeit ones.
