Appropriate
Use of IP and
Mutual Use of Patents
Through the IP owned by the Bandai Namco Group, we are working to use our IP appropriately and promoting the mutual use of patents owned by Bandai Namco to bring greater enjoyment to fans around the world.
Social Contributions Using IP
Initiatives for accelerating evolution in the IP axis strategy
The Bandai Namco Group is harnessing its strength found in the IP axis strategy with the aim of realizing sustainable growth by implementing new initiatives to foster deep, broad, and multifaceted connections with fans around the world; by accelerating evolution in the IP axis strategy; and by working to build businesses as we work together under the All Bandai Namco concept in regions around the world.
We are now making strategic investments to create IP and develop a metaverse for each IP as a new framework for connecting with fans. In addition to IP derived from products and services, we will strive to create IP from a variety of perspectives through Groupwide initiatives, through the Bandai Namco Content Fund, and through initiatives with external business partners. Our goal is to evolve the IP axis strategy by making strategic investments totaling ¥40 billion over the three-year period of the current Mid-term Plan.
Promoting IP-driven initiatives: Gundam Open Innovation
The Bandai Namco Group has been implementing the Gundam Open Innovation project since fiscal 2021 to solicit new ideas and technologies aimed at addressing population and global environmental issues.
The Mobile Suit Gundam series, which inspired the project’s name, takes place in the Universal Century, a fictional age when humankind has immigrated throughout the universe. In the series, a number of social issues that translate to modern society were identified, including explosive population growth and a deteriorating global environment. The grand worldviews of Gundam contain new undiscovered technologies and possibilities that can help resolve these social issues. As a result, Bandai Namco launched this project which seeks to build and realize a society of the future with human innovations desired by humankind based on the Universal Century.
Under the project, we are broadly recruiting experts, innovators, research institutes, and cutting-edge companies in various fields as partners to help us achieve this exciting future.
To learn more, click here.
Official website of Gundam Open Innovation
Resolving social issues through the use of games
Over a three-year period from 2020, Bandai Namco Entertainment and Bandai Namco Studios implemented a joint initiative with the Aoyama Gakuin University Project Research Institute (Solving Social Problems through Intellectual Properties (SSP-IP)). This initiative engaged in research into the possibility of addressing social issues through the use of games. Practical research was implemented in such areas as enhancing accessibility, considering political correctness, and recommending diversity and inclusion. Information was widely communicated to society, such as through symposiums and publications.
