Appropriate
Use of IP and
Mutual Use of Patents
Through the IP owned by the Bandai Namco Group, we are working to use our IP appropriately and promoting the mutual use of patents owned by Bandai Namco to bring greater enjoyment to fans around the world.
Social Contributions Using IP/Proprietary Technologies
Initiatives to further evolve the IP axis strategy
The Bandai Namco Group’s roots lie in “monozukuri” (manufacturing). We create products and services to deliver unique customer experiences only possible by Bandai Namco to fans around the world. We are also working to create new IP and developing these assets from various angles, including not only visual works but also products and services, and cross-functional projects involving multiple Group companies. As part of this, we will strengthen new approaches to IP co-creation with external creators, studios, and IP holders.
In addition to IP creation, we recognize that it is important to continue nurturing it. We will bolster the Group’s IP licensing business, whether it be from our Toys and Hobby Unit with Tamagotchi, or our Digital Unit with THE IDOLM@STER and PAC-MAN, or our Visual and Music Unit with Gundam. Concurrently, we will expand the worldview of our IP beyond the Group’s business domains.
Bringing our proprietary generative AI technology to the world
Bandai Namco Experience has arranged for company representatives to present at the Computer Entertainment Developers Conference (CEDEC), Japan’s largest technology conference. We shared our highly practical AI tool development technology using generative AI with the world. We will continue to share our unique, pertinent technologies with the world in order to mutually improve the technical level of tool development using generative AI.
| FY | Details |
|---|---|
| 2024 | A Proof-of-Concept Experiment for Automating Arcade Game Quality Assurance Using Generative AI and Automated Play Bots ―Trial and Error with Hardware Limitations and the Future Vision for Automated Arcade Game Quality Assurance― |
| 2025 | Automating Quality Assurance Using Generative AI in Arcade Card Game Development ―An Example of an Efficient Checking Process Using AI― |
