Invigoration of Fan Communities

We have concluded sponsorship agreements with pro sports teams in California, where we have our U.S. headquarters, thereby promoting interactions with fans as a company deeply rooted in the local community.

At BMO Stadium, the home of the local Los Angeles FC soccer team, we opened the new amusement arcade Level Up by Bandai Namco. This arcade serves as a place where people of all ages and groups, including families and young people, can enjoy games with food and beverages. Additionally, at Angel Stadium of Anaheim, the home field of the Los Angeles Angels, we are energizing the ballpark by holding PAC-MAN races between innings.

With its headquarters functions in Matsuyama City, Ehime Prefecture, Heart has been a sponsor of Ehime FC, a professional football club representing Ehime Prefecture, since the start of the 2017 season of the Japan Professional Football League (J.League). Through these activities, we not only contribute to Matsuyama City but also improve employee engagement and energize the company.

At Bandai and Bandai Namco Amusement, we participate in the Sport in Life Project advocated by Japan Sports Agency.

This project aims to promote sports development with the goal of increasing the national sports participation rate to approximately 70%, a target set by Japan Sports Agency. Both companies are on board with this aim and are implementing various programs to help achieve it. In fiscal 2023, an event was held at the sports experience facility Tondemi operated by Bandai Namco Amusement, where participants had the opportunity to try trampolining alongside Olympic athlete Ryosuke Sakai. At Bandai, efforts are being made to foster an interest in sports among people of all ages, with a particular focus on children. This includes the development of smart shoes that connect with a dedicated app to promote exercise.