Invigoration of Fan Communities
The Bandai Namco Group’s IP will be used to bring information to fans around the world in ways not possible before. The Bandai Namco Group stands fully committed to harnessing the power of IP to ensure the sustainability of tomorrow.
Initiatives for the Arts and Sports
Concluded a sponsorship agreement with a baseball team in North America
In North America, we concluded a sponsorship agreement with the Los Angeles Angels, a professional baseball team in California, where we have our U.S. headquarters. In the stadium, where there is signage with the Bandai Namco logo and a PAC-MAN design, a PAC-MAN race is held between innings. Information about Bandai Namco is also provided on the Angels radio station and social media. In these ways, together with fans, we are working to connect Bandai Namco fans with the Angels to create a buzz at the baseball field through a variety of means.
Sponsorship agreement with professional football club Ehime FC
Headquartered in Matsuyama City, Ehime Prefecture, Heart has been a sponsor of Ehime FC, a professional football club representing Ehime Prefecture, since the start of the 2017 season of the Japan Professional Football League (J.League). Through these activities, we not only contribute to Matsuyama City but also improve employee engagement and energize the company.
Participate in the Sport in Life Project
At Bandai and Bandai Namco Amusement, we participate in the Sport in Life Project advocated by Japan Sports Agency.
This project works on sports promotion involving such stakeholders in Japan as local governments, sports groups, and business organizations, aimed at increasing the sports participation rate in Japan to around 70%, a target set by Japan Sports Agency.
In support of these efforts, both companies are helping to foster an interest in sports among children and people of all ages. This includes development of smart shoes that link with a dedicated app to promote exercise and the operation of interactive sports facilities.
