Invigoration of Fan Communities

Concluding sponsorships with pro sports teams in North America

We have concluded sponsorship agreements with pro sports teams in California, where we have our U.S. headquarters, thereby promoting interactions with fans as a company deeply rooted in the local community.

At BMO Stadium, the home of the local Los Angeles FC soccer team, we opened the new amusement arcade Level Up by Bandai Namco. This arcade serves as a place where people of all ages and groups, including families and young people, can enjoy games with food and beverages. Additionally, at Angel Stadium of Anaheim, the home field of the Los Angeles Angels, we also opened a Level Up by Bandai Namco. Furthermore, we are energizing the ballpark by holding PAC-MAN races between innings.

In fiscal 2024, Bandai Namco Toys & Collectibles America entered into a partnership with Angel City FC (ACFC) of the National Women’s Soccer League.

Sponsorship agreement with professional football club Ehime FC

With its headquarters functions in Matsuyama City, Ehime Prefecture, Heart has been a sponsor of Ehime FC, a professional football club representing Ehime Prefecture, since the start of the 2017 season of the Japan Professional Football League (J.League). Through these activities, we not only contribute to Matsuyama City but also improve employee engagement and energize the company.

Bandai Namco Holdings China and Bandai Namco Entertainment (Shanghai) participated in the 2025 National Joint Graduation Design (UGD), a large-scale graduation project being carried out in China, and held a lecture at universities on the theme of PAC-MAN. Students utilized the characters and world of PAC-MAN to challenge themselves with free thinking in their graduation projects. By collaborating with universities, we aim to discover and nurture the next generation of creators with both creativity and practical skills.