Collaboration with Local Communities

The TEKKEN series, developed by Bandai Namco Entertainment, contributes to the promotion of e-sports and the revitalization of local communities through people’s participation in international events and communities hosting of events.

TEKKEN 8 was selected as the main event at Evolution Championship Series 2024, the world’s largest fighting game tournament, held in July 2024. In Japan, the Excellent TEKKEN Festival was held in December 2024 to commemorate the 30th anniversary of the TEKKEN series, in conjunction with the official world tournament finals called TEKKEN World Tour 2024 Global Finals. Many fans from Japan and abroad attended the events, creating opportunities for communication across age groups and nationalities through the game.

In October 2021, we began working with Jupiter, an idol unit affiliated with 315 Productions that appears in Bandai Namco Entertainment’s THE IDOLM@STER SideM, and Choshi Electric Railway. In July 2022, we began our collaboration with Choshi City, Chiba Prefecture, to roll out the Choshi PR Campaign. Since then, idols belonging to 315 Productions have engaged in PR activities highlighting popular tourist spots in Choshi City. At these locations, we displayed posters and life-sized panels of these idols and also sold original merchandise, thereby attracting many visitors.

Furthermore, in November 2023, members from the idol unit DRAMATIC STARS were chosen as the PR ambassadors for the Chiba Branch of East Japan Railway Company. In December 2023, we commenced the “315 ni ii Choshi” Choshi Tourism Campaign, which marked the 100th anniversary of Choshi Electric Railway and the start of the EeeE Choshi Service, a service for planning trips to Choshi City and its surrounding areas.

Bandai Namco Entertainment has launched a collaborative initiative with Yokohama Minato Mirai for THE IDOLM@STER MILLION LIVE. In the Minato Mirai 21 area, efforts are being made to promote the Music Port YOKOHAMA campaign, aiming to enhance the city’s appeal and vitality by branding Yokohama as a music city. As part of this initiative, the interactive event, the Million Walking Tour in Minato Mirai was held in conjunction with the THE IDOLM@STER MILLION LIVE! 10th LIVE TOUR Act-4 MILLION THE@TER!!!! at K-Arena Yokohama in February 2024. Utilizing Sony Corporation’s Sound AR™ service, Locatone™^*, participants were able to experience the sensation of exploring Minato Mirai alongside the performers.

*Sound AR™ and Locatone™ are trademarks of Sony Group Corporation or its affiliated companies.

THE IDOLM@STER MILLION LIVE! held by Bandai Namco Entertainment collaborated with the Toyosu Disaster Prevention Festiv@l 2024 organized by the Koto Ward Association for Better Regional Disaster Prevention Capabilities to enhance disaster resilience in local governments. The event featured initiatives unique to IP collaborations, such as AED training sessions and the sale of exclusive disaster preparedness items, as well as a venue that immersed attendees in the IDOLM@STER MILLION LIVE! universe. This attracted not only local residents but also young people, including “producers” (the fan nickname for fans of the THE IDOLM@STER series), who have fewer opportunities to engage in disaster prevention activities, resulting in approximately 33,000 attendees throughout the event.

THE IDOLM@STER™& ©Bandai Namco Entertainment Inc.

Bandai Namco Group works together with regional governments across Japan to install manhole covers with designs featuring our IP (including characters). We aim to revitalize regional economies and connect with our fans by combining the charms of each community with the world of our characters.

Gundam Manhole Project

Starting in August 2021, the project began installing manhole covers featuring designs of Gundam characters and mobile suits from Mobile Suit Gundam across Japan.

Official website of the Gundam Manhole Project (in Japanese only)

IDOLM@STER Manhole Project: FUTAM@S!!!!!!

As part of GO ON the VOY@GE, a project to celebrate the 20th anniversary of the IDOLM@STER series, we installed manhole covers across Japan featuring designs of idols that are closely related to each particular area.

THE IDOLM@STER™& ©Bandai Namco Entertainment Inc. (in Japanese only)

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Building the future with fans through community vitalization, resource recycling, and other initiatives

Bandai Namco Music Live uses the proceeds from charity merchandise auctions at artists’ performance venues and live streaming to donate to nature conservation.

We have cooperated with the Inazuma Rock Festival, which is held for the purpose of preserving Lake Biwa, since 2021. We will continue to promote charity activities through music.

Bandai Spirts

Bandai Spirits is a member of Minato Eco-Conscious Consortium organized by Minato Ward in Tokyo. In fiscal 2024, we participated in Business and the Environment Exhibition organized by Minato Eco-Conscious Consortium for the second straight year. During the event, we held an original environmental learning program called Capsule Stamp Workshop for elementary school students and their parents living in Minato Ward.

Bandai Namco Filmworks

Bandai Namco Filmworks actively takes part in local events such as Suginami Festa and Sugi Anime Expo hosted by Suginami Ward in Tokyo. Through initiatives focused on anime culture, such as displaying promotional flags in shopping arcades and holding workshops, we are deepening our connections with the local community.

In October 2024, Bandai Namco Holdings China held a gaming event in Shenzhen, China, to connect the local community with Bandai Namco fans. The event introduced the Bandai Namco Group’s purpose, “Fun for All into the Future,” as well as its IP and sustainability activities, and encouraged interactions with the community.

At the venue, we offered gaming experience areas such as PAC-MAN Golf and Taiko no Tatsujin Otedama Asobi, as well as photo spots and an SDGs exhibition. Over 230,000 people visited the event over the three days, providing many with an opportunity to experience the brand and IP through the games and exhibitions.

At various locations of the Bandai Namco Group, we participate in local cleanup activities.

At business sites with trucks or passenger vehicles of Bandai Logipal and Logipal Express, we provide ongoing donations to traffic safety associations in the local area to help support traffic safety activities. During traffic safety week in spring and autumn, we work together with local police departments and traffic safety associations to raise awareness along the streets.

Bandai Namco Amusement America (BNAA) partnered with the Bandai Namco Foundation of America to participate in a charity event hosted by Shedd Aquarium in Chicago, Illinois, in the United States. In fiscal 2024, participants kayaked on the Chicago River to observe wildlife and collect data, deepening their understanding of ecosystems adapting to urban environments. They also conducted a cleanup at 12th Street Beach along Lake Michigan, collecting approximately two pounds of trash per participant. This collaboration with the local community provided an opportunity to reaffirm the importance of environmental protection.