Collaboration with Local Communities

The Bandai Namco Group is actively promoting local revitalization utilizing its IP.

In this activity, THE IDOLM@STER CINDERELLA GIRLS idol Fujiwara Hajime, who likes pottery, is a Bizen ware idol who communicates the appeal of and information about Bizen ware. Three idol units from THE IDOLM@STER MILLION LIVE!—Sun, Moon, and Stars—are the focus of PR activities about the appeal of Sagamihara City, Kanagawa Prefecture, which is working on city development initiatives with a theme of the universe. We are implementing these types of regional revitalization initiatives that leverage IP.

At Bandai Namco Filmworks, we are supporting regional revitalization in Numazu City, Shizuoka Prefecture, which is the setting of the Love Live! Sunshine!! animation.

The Numazu Tourism Portal features a map of accessible locations where Love Live! Sunshine!! takes place in the city. Additionally, we are helping to invigorate the city’s tourism resources together with local residents. This includes wrapping public railcars and buses in vinyl film featuring scenes from the animation for promotional purposes and assisting with Machiaruki Stamp, an event where people visit tourist spots around the city to collect stamps.

At Bandai Namco Filmworks, we are working with Tokyo’s Suginami Ward, where we have an office, to help vitalize the community and foster anime culture under the slogan “Suginami-City of Anime.”

We provided images of characters from our animation for flags made by Suginami Ward that are displayed near Ogikubo Station on the JR Chuo Main Line and Tokyo Metro Marunouchi Line. We also installed a Mobile Suit Gundam statue in front of Kami-Igusa Station on the Seibu Shinjuku Line. This statue is also used to raise awareness about a fire prevention campaign in the community.

In addition, we actively participate in various events held in Suginami Ward. For example, Bandai Namco Filmworks and Sunrise Beyond offered a flipbook class at Suginami Festa held in fiscal 2022.

In August 2021, Bandai Namco Filmworks launched the Gundam Manhole Project in cooperation with local governments across Japan. In this initiative, we are installing Gundam Manholes, manhole covers featuring designs of characters and Mobile Suits that appear in Mobile Suit Gundam, in various locations nationwide. We hope to make this a testament to the bond between Gundam fans and Gundam that transcends generations, thereby revitalizing Japan in cooperation with local governments.

To learn more, click the link below.
Official website of the Gundam Manhole Project
(in Japanese only)

As part of the Bandai Namco Group’s cross-functional project known as the “Gundam Project,” a life-size statue of the RX-93ff ν (New) Gundam was on display at Mitsui Shopping Park LaLaport Fukuoka in April 2022. This was the seventh full-scale Gundam and the first in the West Japan area. The ν (New) Gundam that appears in Mobile Suit Gundam: Char's Counterattack, the first completely original movie in the Gundam series, remains very popular both in Japan and abroad. Under the supervision of Yoshiyuki Tomino, the director of the series, the newly designed RX-93ff ν (New) Gundam is the tallest life-size Gundam yet, with a maximum height of 24.8 meters. In Fukuoka, considered the gateway to Asia, we hope that many Gundam fans enjoy it.

To learn more, click the link below.
Official website of the life-size ν (New) Gundam
(external website available in Japanese only)

Bandai Namco Music Live uses the proceeds from charity merchandise auctions at artists' performance venues and live streaming to donate to nature conservation.

In fiscal 2022, we cooperated with the Inazuma Rock Festival, which was held for the purpose of preserving Lake Biwa. We will continue to promote charity activities through music.

The first and second floors of the Bandai headquarters building are dedicated museum spaces that can be enjoyed by the general public. In addition, statues of various characters have been installed at Fan Fun Street next to the headquarters building in an effort to promote interactions with local residents and benefit the community.

Notes:

• The exhibits on the first and second floors of the Bandai headquarters are open to the public (free of charge).
• Open hours are from 11:00 a.m. to 5:00 p.m. on weekdays (final admission at 4:30 p.m.).
• The exhibits are closed on weekdays that are the Company’s designated holidays.
• Please note that the exhibits may be closed due to company events or other occasions.

Bandai Namco Holdings China, based in Shanghai, China, held a gaming event to connect the local community with Bandai Namco fans at Yuyuan Road in Shanghai from February 24 to 26, 2023. At the event venue, in addition to holding board games utilizing IP (intellectual property such as characters) such as Taiko no Tatsujin, we distributed novelty items of PAC-MAN and Gundam. More than 2,000 fans and local residents participated in the event over three days.

One of Bandai Namco Craft’s production bases is located inside Omochanomachi, an industrial park located in Mibu Town, Tochigi Prefecture, comprising toy manufacturers and related companies. As a member of the community, we actively participate in social contribution and regional revitalization events held by the Omochanomachi Cooperative.

In addition to holding crafting classes that also serve as environmental education for local elementary school students, we participated in local cleanup activities. In this manner, we work together with the local community.

At business sites with trucks or passenger vehicles of Bandai Logipal and Logipal Express, we provide ongoing donations to traffic safety associations in the local area to help support traffic safety activities. During traffic safety week in spring and autumn, we work together with local police departments and traffic safety associations to raise awareness along the streets.

At Bandai Namco Will, a special subsidiary of the Group, we operate a business that grows agricultural produce in Kanuma City, Tochigi Prefecture, to support agriculture-welfare collaboration. At this business, we grow Asian pear and other fruits, potatoes, tomatoes, and peanuts, among other produce, through a partnership with a local public-service corporation. This creates stable job opportunities for people with disabilities and generates new value for the community and the Group.