Invigoration of Fan Communities
The Bandai Namco Group’s IP will be used to bring information to fans around the world in ways that were not possible before. The Bandai Namco Group stands fully committed to harnessing the power of IP to ensure the sustainability of tomorrow.
Initiatives for Disseminating Culture and Information
Exhibit at Expo 2025 Osaka, Kansai, Japan
The Bandai Namco Group exhibited at the GUNDAM NEXT FUTURE PAVILION at EXPO 2025 Kansai, Osaka, Japan.
The pavilion interprets the “future” and “space” worldview depicted in the Gundam series as another Universal Century, depicting a future in which technologies that have yet to be realized are used peacefully in the real world.
The Group’s sustainable initiatives were also a highlight of the pavilion.
Sculpture of a space colony made with plastic runners
Approximately 2,000 plastic runners collected from elementary school students in Osaka and other cities at Gunpla Academia were used to create a sculpture depicting the Side 7*1 space colony*2.
*1A space colony that appears in Mobile Suit Gundam.
*2A living space built in outer space that appears in Mobile Suit Gundam.
Installation of spherical botanical lights
Botanical lights generate electricity using electrons released in soil and water when microorganisms that coexist with plants carry out their life activities. By simply inserting electrodes into the soil or water where plants grow, it is possible to obtain electricity even without a power source as long as the environment is conducive to healthy plant growth, making it an energy of the future.
© SOTSU・SUNRISE
Disseminate culture and history at Omochanomachi Bandai Museum
Since 2007, Bandai has been operating the Omochanomachi Bandai Museum in Mibu Town, Tochigi Prefecture, consisting of four unique themed museums: Japan, World, Edison, and Hobby (Gundam), which can be enjoyed by patrons of all ages.
Through exhibits that help children interact, learn, and recreate to be the future leaders of society, we aim to contribute to the sound development of children’s minds and bodies and diverse thinking.
Anime song choir project ChoieL—spreading anime song culture to the world!
ChoieL, an anime song choir project carried out by Bandai Namco Music Live, was launched in June 2022, with the aim of bringing together the beloved tradition of choir and the world of anime songs, a proud IP of Japanese culture. The project seeks to deliver to the world the experience of beautifully produced anime songs, together with fans of all ages, from children to adults.
The choir competition was held online. A total of 65 groups and approximately 380 fans, including school choirs and adult choirs, participated in the first and second competitions. The project continues, as the third online competition will be held in 2025.
Official website of ChoieL, an anime song choir project (in Japanese only)
Support efforts to pass down intangible cultural heritage in China
Bandai Namco Holdings China has been working to protect China’s intangible cultural heritage since 2018.
In fiscal 2024, we held an event in collaboration with Shanghai Library, with the theme Protect Together, Create Together!. The event consisted of two parts: the Intangible Cultural Heritage Co-Creation Art Exhibition and the Intangible Cultural Heritage Experience.
Participants enjoyed experiencing three traditional techniques—wool embroidery, paper cutting, and rubbing—using popular Bandai Namco Group IPs such as PAC-MAN, Taiko no Tatsujin, Tamagotchi, and KAPIBARASAN. This unique initiative, which combined culture and entertainment, was attended by over 3,700 people.
PAC-MAN™ & © Bandai Namco Entertainment Inc.
Taiko no Tatsujin™ Series & ©Bandai Namco Entertainment Inc.
© BANDAI
© TRYWORKS
