Enhanced
Customer Satisfaction
The voice of customers plays an important role in our ability to provide even better products and services. The Bandai Namco Group is committed to further enhancing quality through its communication with customers.
Initiatives for Enhancing Customer Satisfaction
Initiatives for online safety
The Bandai Namco Group is taking steps to ensure that customers can enjoy its online games with peace of mind. As an example, starting in December 2022, Bandai Namco Entertainment published the Online Game Safety Guide page on its official website aimed at minors and their parents or guardians. The page incorporates manga to make it easier for a wide range of users, including minors to read. This ensures that a wide range of users read it.
Online Game Safety Guide(in Japanese only)
Collecting customer feedback and reflecting it in products and services
The Bandai Namco Group values customer feedback.
We collect a large amount of customer feedback and information from our call centers and store it in a database, which we then utilize to provide feedback internally. We use the voice of customers to improve our product development and services, and to further improve quality, which in turn leads to increased customer satisfaction.
Customer Service Improvement Program for greater customer satisfaction
Bandai Namco Amusement is implementing a variety of measures to improve customer service technology and thereby further improve customer satisfaction. As an example, the company conducts start-up training for newly hired store staff every year. Approximately 2,800 staff members participated in fiscal 2024.
In addition, an employee of Bandai Namco Cross Store Hakata won the grand prize for the best customer service in Japan at the 30th Shopping Center Customer Service Role Playing Contest. In addition, in fiscal 2024, 34 store staff won prizes in customer service contests hosted by shopping centers affiliated with the Japan Council of Shopping Centers, as well as those independently held by developers.
Among the winners, staff who advanced to the top competitions were appointed “Customer Service Meisters” and are now playing an active role as representatives of Bandai Namco Amusement’s internal customer service training, events, and exhibitions.
